ULTA
insider transactionsUlta Beauty, Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Net shares · 90d
+5.3K
6.2K buy · 835 sell
Net value · 90d
-$376.0K
$50.0K in · $426.0K out
Sentiment · 90d
Net buying
11% buying · 89% selling
Open-market trades · 90d
3
6.2K buy · 835 sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
-
Sell·S
Director
$182.2K
383 sh · $475.84
Own -14%
-
Grant·A
Director
$0
404 sh
Own +18%
-
Grant·A
Director
$0
404 sh
Own +105%
-
Grant·A
Director
$0
404 sh
Own +5%
-
Grant·A
Director
$0
404 sh
Own +17%
-
Grant·A
Director
$0
404 sh
Own +146%
-
Grant·A
Director
$0
404 sh
Own +32%
-
Grant·A
Director
$0
404 sh
Own +20%
-
Grant·A
Director
$0
404 sh
Own +23%
-
Grant·A
Director
$0
10.4K sh
Own +22%
-
Buy·P
Director
$50.0K
6.2K sh · $8.13
Own +15%
-
Grant·A
Director
$0
38.2K sh
Own +58%
-
Sell·S
Director
$243.8K
452 sh · $539.29
Own -16%
-
Grant·A
Kecia Steelman KEY
President and CEO
$0
68.0K sh
Own New
-
Grant·A
Kecia Steelman KEY
President and CEO
$0
37.1K sh
Own New
-
Grant·A
Kecia Steelman KEY
President and CEO
$0
10.9K sh
Own +34%
-
Grant·A
Chief Human Resources Officer
$0
4.9K sh
Own New
-
Grant·A
Chief Human Resources Officer
$0
1.4K sh
Own +19%
-
Grant·A
SVP, Controller (P. Acct Ofc.)
$0
757 sh
Own New
-
Grant·A
SVP, Controller (P. Acct Ofc.)
$0
519 sh
Own +17%
-
Grant·A
Chief Financial Officer
$0
14.4K sh
Own New
-
Grant·A
Chief Financial Officer
$0
4.2K sh
Own +77%
-
Grant·A
Chief Legal Officer
$0
4.3K sh
Own New
-
Grant·A
Chief Legal Officer
$0
1.3K sh
Own +68%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jun 15, 2026 | George R Mrkonic JR | Sell S | 383 | $182.2K |
| Jun 10, 2026 | Mike C. Smith | Grant A | 404 | $0 |
| Jun 10, 2026 | Gisel Ruiz | Grant A | 404 | $0 |
| Jun 10, 2026 | Lorna Nagler | Grant A | 404 | $0 |
| Jun 10, 2026 | George R Mrkonic JR | Grant A | 404 | $0 |
| Jun 10, 2026 | Stephenie Lee Landry | Grant A | 404 | $0 |
| Jun 10, 2026 | Patricia A Little | Grant A | 404 | $0 |
| Jun 10, 2026 | Catherine Ann Halligan | Grant A | 404 | $0 |
| Jun 10, 2026 | Kelly E Garcia | Grant A | 404 | $0 |
| Jun 10, 2026 | Gisel Ruiz | Grant A | 10.4K | $0 |
| May 13, 2026 | Gisel Ruiz | Buy P | 6.2K | $50.0K |
| May 11, 2026 | Catherine Ann Halligan | Grant A | 38.2K | $0 |
| Apr 7, 2026 | George R Mrkonic JR | Sell S | 452 | $243.8K |
| Mar 31, 2026 | Kecia Steelman KEY | Grant A | 68.0K | $0 |
| Mar 31, 2026 | Kecia Steelman KEY | Grant A | 37.1K | $0 |
| Mar 31, 2026 | Kecia Steelman KEY | Grant A | 10.9K | $0 |
| Mar 31, 2026 | Anita Jane Ryan | Grant A | 4.9K | $0 |
| Mar 31, 2026 | Anita Jane Ryan | Grant A | 1.4K | $0 |
| Mar 31, 2026 | Christopher Lialios | Grant A | 757 | $0 |
| Mar 31, 2026 | Christopher Lialios | Grant A | 519 | $0 |
| Mar 31, 2026 | Christopher Delorefice KEY | Grant A | 14.4K | $0 |
| Mar 31, 2026 | Christopher Delorefice KEY | Grant A | 4.2K | $0 |
| Mar 31, 2026 | Rene G. Casares | Grant A | 4.3K | $0 |
| Mar 31, 2026 | Rene G. Casares | Grant A | 1.3K | $0 |
About ULTA insider trading
This page tracks insider transactions for Ulta Beauty, Inc. (ULTA) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.