CFFI
insider transactionsC & F FINANCIAL CORP — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Net shares · 365d
-5.5K
0 buy · 5.5K sell
Net value · 365d
-$406.8K
$0 in · $406.8K out
Sentiment · 365d
Net selling
0% buying · 100% selling
Open-market trades · 365d
10
0 buy · 5.5K sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
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Sell·S
CHERRY THOMAS F KEY
PRESIDENT & CEO
$10.9K
141 sh · $77.50
Own -0%
-
Sell·S
CHERRY THOMAS F KEY
PRESIDENT & CEO
$2.4K
30 sh · $78.50
Own -0%
-
Sell·S
CHERRY THOMAS F KEY
PRESIDENT & CEO
$25.8K
329 sh · $78.50
Own -1%
-
Sell·S
CHERRY THOMAS F KEY
PRESIDENT & CEO
$51.2K
678 sh · $75.56
Own -2%
-
Sell·S
CHERRY THOMAS F KEY
PRESIDENT & CEO
$15.0K
200 sh · $75.00
Own -0%
-
Sell·S
Long Jason E KEY
EVP, CHIEF FINANCIAL OFFICER
$102.7K
1.4K sh · $75.50
Own -12%
-
Sell·S
CHERRY THOMAS F KEY
PRESIDENT & CEO
$37.5K
500 sh · $75.00
Own -1%
-
Sell·S
Director
$74.8K
1.0K sh · $73.00
Own -20%
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Grant·A
Director
$0
450 sh
Own +53%
-
Grant·A
Director
$0
450 sh
Own +17%
-
Grant·A
Director
$0
450 sh
Own +7%
-
Grant·A
Director
$0
450 sh
Own +10%
-
Grant·A
Director
$0
450 sh
Own +5%
-
Grant·A
Director
$0
450 sh
Own +3%
-
Grant·A
Director
$0
450 sh
Own +25%
-
Grant·A
Director
$0
450 sh
Own +2%
-
Grant·A
Director
$0
450 sh
Own +7%
-
Grant·A
Director
$0
450 sh
Own +2%
-
Grant·A
Director
$0
450 sh
Own +10%
-
Other·F
Fox Mark A KEY
PRESIDENT & CEO C&F MORTGAGE
$20.2K
278 sh · $72.82
Own -2%
-
Other·F
Long Jason E KEY
EVP, CHIEF FINANCIAL OFFICER
$63.0K
865 sh · $72.82
Own -7%
-
Other·F
CHERRY THOMAS F KEY
PRESIDENT & CEO
$136.3K
1.9K sh · $72.82
Own -4%
-
Other·F
Crone S Dustin KEY
PRESIDENT & CEO C&F FINANCE
$39.0K
536 sh · $72.82
Own -5%
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Sell·S
CHERRY THOMAS F KEY
PRESIDENT & CEO
$861
11 sh · $78.25
Own -0%
-
Grant·A
DILLON LARRY G KEY
EXECUTIVE CHAIRMAN
$0
675 sh
Own +2%
-
Grant·A
EVP, CHIEF CREDIT OFFICER
$0
800 sh
Own +18%
-
Grant·A
Crone S Dustin KEY
PRESIDENT & CEO C&F FINANCE
$0
1.0K sh
Own +11%
-
Grant·A
CHERRY THOMAS F KEY
PRESIDENT & CEO
$0
4.3K sh
Own +11%
-
Grant·A
Fox Mark A KEY
PRESIDENT & CEO C&F MORTGAGE
$0
800 sh
Own +7%
-
Grant·A
Long Jason E KEY
EVP, CHIEF FINANCIAL OFFICER
$0
1.9K sh
Own +18%
-
Other·F
DILLON LARRY G KEY
EXECUTIVE CHAIRMAN
$21.7K
282 sh · $77.00
Own -1%
-
Other·F
EVP, CHIEF CREDIT OFFICER
$20.5K
266 sh · $77.00
Own -6%
-
Sell·S
CHERRY THOMAS F KEY
PRESIDENT & CEO
$85.6K
1.2K sh · $71.00
Own -3%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jun 12, 2026 | CHERRY THOMAS F KEY | Sell S | 141 | $10.9K |
| Jun 11, 2026 | CHERRY THOMAS F KEY | Sell S | 30 | $2.4K |
| Jun 10, 2026 | CHERRY THOMAS F KEY | Sell S | 329 | $25.8K |
| Jun 9, 2026 | CHERRY THOMAS F KEY | Sell S | 678 | $51.2K |
| Jun 8, 2026 | CHERRY THOMAS F KEY | Sell S | 200 | $15.0K |
| Jun 5, 2026 | Long Jason E KEY | Sell S | 1.4K | $102.7K |
| May 27, 2026 | CHERRY THOMAS F KEY | Sell S | 500 | $37.5K |
| May 13, 2026 | Kelley Elizabeth R | Sell S | 1.0K | $74.8K |
| Apr 21, 2026 | David Hendrick Downs | Grant A | 450 | $0 |
| Apr 21, 2026 | Smith Jeffery O | Grant A | 450 | $0 |
| Apr 21, 2026 | Sisson George R III | Grant A | 450 | $0 |
| Apr 21, 2026 | Kelley Elizabeth R | Grant A | 450 | $0 |
| Apr 21, 2026 | Olsson Charles Elis | Grant A | 450 | $0 |
| Apr 21, 2026 | Holmes Audrey Dale | Grant A | 450 | $0 |
| Apr 21, 2026 | PEAY D ANTHONY | Grant A | 450 | $0 |
| Apr 21, 2026 | ROBINSON PAUL C | Grant A | 450 | $0 |
| Apr 21, 2026 | NAPIER JAMES T | Grant A | 450 | $0 |
| Apr 21, 2026 | CAUSEY J P JR | Grant A | 450 | $0 |
| Apr 21, 2026 | Agnew Julie R | Grant A | 450 | $0 |
| Mar 1, 2026 | Fox Mark A KEY | Other F | 278 | $20.2K |
| Mar 1, 2026 | Long Jason E KEY | Other F | 865 | $63.0K |
| Mar 1, 2026 | CHERRY THOMAS F KEY | Other F | 1.9K | $136.3K |
| Mar 1, 2026 | Crone S Dustin KEY | Other F | 536 | $39.0K |
| Feb 26, 2026 | CHERRY THOMAS F KEY | Sell S | 11 | $861 |
| Feb 24, 2026 | DILLON LARRY G KEY | Grant A | 675 | $0 |
| Feb 24, 2026 | Seaman John A III | Grant A | 800 | $0 |
| Feb 24, 2026 | Crone S Dustin KEY | Grant A | 1.0K | $0 |
| Feb 24, 2026 | CHERRY THOMAS F KEY | Grant A | 4.3K | $0 |
| Feb 24, 2026 | Fox Mark A KEY | Grant A | 800 | $0 |
| Feb 24, 2026 | Long Jason E KEY | Grant A | 1.9K | $0 |
| Feb 18, 2026 | DILLON LARRY G KEY | Other F | 282 | $21.7K |
| Feb 18, 2026 | Seaman John A III | Other F | 266 | $20.5K |
| Aug 22, 2025 | CHERRY THOMAS F KEY | Sell S | 1.2K | $85.6K |
About CFFI insider trading
This page tracks insider transactions for C & F FINANCIAL CORP (CFFI) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.