DRCT
insider transactionsDirect Digital Holdings, Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Net shares · 365d
-787.8K
0 buy · 787.8K sell
Net value · 365d
-$280.6K
$0 in · $280.6K out
Sentiment · 365d
Net selling
0% buying · 100% selling
Open-market trades · 365d
26
0 buy · 787.8K sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
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Exercise·C
Direct Digital Management, LLC
TenPercentOwner
$0
300.0K sh
Own +3%
-
Other·J
Direct Digital Management, LLC
TenPercentOwner
$0
300.0K sh
-
Exercise·C
Direct Digital Management, LLC
TenPercentOwner
—
300.0K sh
Own New
-
Exercise·C
Walker Mark D KEY
Chairman and CEO
$0
300.0K sh
Own +7%
-
Exercise·C
Walker Mark D KEY
Chairman and CEO
—
300.0K sh
Own New
-
Sell·S
SMITH W KEITH KEY
President
$21.0K
100.0K sh · $0.21
Own -18%
-
Sell·S
Walker Mark D KEY
Chairman and CEO
$51.5K
245.0K sh · $0.21
Own -100%
-
Sell·S
SMITH W KEITH KEY
President
$26.4K
71.2K sh · $0.37
Own -11%
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Sell·S
Walker Mark D KEY
Chairman and CEO
$10.2K
27.5K sh · $0.37
Own -10%
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Exercise·C
Direct Digital Management, LLC
TenPercentOwner
$0
872.5K sh
Own +10%
-
Other·J
Direct Digital Management, LLC
TenPercentOwner
$0
872.5K sh
-
Exercise·C
Direct Digital Management, LLC
TenPercentOwner
—
872.5K sh
Own New
-
Exercise·C
SMITH W KEITH KEY
President
$0
600.0K sh
Own +15%
-
Exercise·C
SMITH W KEITH KEY
President
—
600.0K sh
Own +2120%
-
Exercise·C
Walker Mark D KEY
Chairman and CEO
$0
272.5K sh
Own +6%
-
Exercise·C
Walker Mark D KEY
Chairman and CEO
—
272.5K sh
Own New
-
Sell·S
Walker Mark D KEY
Chairman and CEO
$9.0K
23.0K sh · $0.39
Own -100%
-
Sell·S
Walker Mark D KEY
Chairman and CEO
$9.5K
24.3K sh · $0.39
Own -51%
-
Sell·S
Walker Mark D KEY
Chairman and CEO
$9.2K
22.4K sh · $0.41
Own -100%
-
Sell·S
SMITH W KEITH KEY
President · 10b5-1
$4.3K
8.1K sh · $0.54
Own -22%
-
Sell·S
SMITH W KEITH KEY
President · 10b5-1
$4.7K
8.9K sh · $0.53
Own -20%
-
Sell·S
SMITH W KEITH KEY
President · 10b5-1
$8.4K
15.8K sh · $0.53
Own -26%
-
Sell·S
SMITH W KEITH KEY
President · 10b5-1
$6.1K
11.9K sh · $0.51
Own -16%
-
Sell·S
Walker Mark D KEY
Chairman and CEO · 10b5-1
$2.8K
5.6K sh · $0.51
Own -11%
-
Sell·S
SMITH W KEITH KEY
President · 10b5-1
$7.8K
15.3K sh · $0.51
Own -17%
-
Sell·S
Walker Mark D KEY
Chairman and CEO · 10b5-1
$7.9K
15.5K sh · $0.51
Own -23%
-
Sell·S
SMITH W KEITH KEY
President · 10b5-1
$8.8K
17.0K sh · $0.52
Own -16%
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Sell·S
Walker Mark D KEY
Chairman and CEO · 10b5-1
$8.7K
16.7K sh · $0.52
Own -20%
-
Sell·S
SMITH W KEITH KEY
President · 10b5-1
$9.9K
19.5K sh · $0.51
Own -16%
-
Sell·S
Walker Mark D KEY
Chairman and CEO · 10b5-1
$10.1K
19.8K sh · $0.51
Own -19%
-
Sell·S
SMITH W KEITH KEY
President · 10b5-1
$10.4K
19.9K sh · $0.52
Own -14%
-
Sell·S
Walker Mark D KEY
Chairman and CEO · 10b5-1
$10.0K
19.3K sh · $0.52
Own -16%
-
Sell·S
SMITH W KEITH KEY
President · 10b5-1
$6.2K
11.7K sh · $0.53
Own -7%
-
Sell·S
Walker Mark D KEY
Chairman and CEO · 10b5-1
$6.1K
11.6K sh · $0.53
Own -9%
-
Sell·S
SMITH W KEITH KEY
President · 10b5-1
$4.4K
8.1K sh · $0.54
Own -5%
-
Sell·S
Walker Mark D KEY
Chairman and CEO · 10b5-1
$4.4K
8.1K sh · $0.54
Own -6%
-
Sell·S
SMITH W KEITH KEY
President · 10b5-1
$11.3K
20.5K sh · $0.55
Own -11%
-
Sell·S
Walker Mark D KEY
Chairman and CEO · 10b5-1
$11.6K
21.2K sh · $0.55
Own -13%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Dec 4, 2025 | Direct Digital Management, LLC | Exercise C | 300.0K | $0 |
| Dec 4, 2025 | Direct Digital Management, LLC | Other J | 300.0K | $0 |
| Dec 4, 2025 | Direct Digital Management, LLC | Exercise C | 300.0K | — |
| Dec 4, 2025 | Walker Mark D KEY | Exercise C | 300.0K | $0 |
| Dec 4, 2025 | Walker Mark D KEY | Exercise C | 300.0K | — |
| Nov 14, 2025 | SMITH W KEITH KEY | Sell S | 100.0K | $21.0K |
| Nov 14, 2025 | Walker Mark D KEY | Sell S | 245.0K | $51.5K |
| Nov 13, 2025 | SMITH W KEITH KEY | Sell S | 71.2K | $26.4K |
| Nov 13, 2025 | Walker Mark D KEY | Sell S | 27.5K | $10.2K |
| Sep 11, 2025 | Direct Digital Management, LLC | Exercise C | 872.5K | $0 |
| Sep 11, 2025 | Direct Digital Management, LLC | Other J | 872.5K | $0 |
| Sep 11, 2025 | Direct Digital Management, LLC | Exercise C | 872.5K | — |
| Sep 11, 2025 | SMITH W KEITH KEY | Exercise C | 600.0K | $0 |
| Sep 11, 2025 | SMITH W KEITH KEY | Exercise C | 600.0K | — |
| Sep 11, 2025 | Walker Mark D KEY | Exercise C | 272.5K | $0 |
| Sep 11, 2025 | Walker Mark D KEY | Exercise C | 272.5K | — |
| Aug 19, 2025 | Walker Mark D KEY | Sell S | 23.0K | $9.0K |
| Aug 18, 2025 | Walker Mark D KEY | Sell S | 24.3K | $9.5K |
| Aug 15, 2025 | Walker Mark D KEY | Sell S | 22.4K | $9.2K |
| Jul 28, 2025 | SMITH W KEITH KEY 10b5-1 | Sell S | 8.1K | $4.3K |
| Jul 25, 2025 | SMITH W KEITH KEY 10b5-1 | Sell S | 8.9K | $4.7K |
| Jul 24, 2025 | SMITH W KEITH KEY 10b5-1 | Sell S | 15.8K | $8.4K |
| Jul 23, 2025 | SMITH W KEITH KEY 10b5-1 | Sell S | 11.9K | $6.1K |
| Jul 23, 2025 | Walker Mark D KEY 10b5-1 | Sell S | 5.6K | $2.8K |
| Jul 22, 2025 | SMITH W KEITH KEY 10b5-1 | Sell S | 15.3K | $7.8K |
| Jul 22, 2025 | Walker Mark D KEY 10b5-1 | Sell S | 15.5K | $7.9K |
| Jul 21, 2025 | SMITH W KEITH KEY 10b5-1 | Sell S | 17.0K | $8.8K |
| Jul 21, 2025 | Walker Mark D KEY 10b5-1 | Sell S | 16.7K | $8.7K |
| Jul 18, 2025 | SMITH W KEITH KEY 10b5-1 | Sell S | 19.5K | $9.9K |
| Jul 18, 2025 | Walker Mark D KEY 10b5-1 | Sell S | 19.8K | $10.1K |
| Jul 17, 2025 | SMITH W KEITH KEY 10b5-1 | Sell S | 19.9K | $10.4K |
| Jul 17, 2025 | Walker Mark D KEY 10b5-1 | Sell S | 19.3K | $10.0K |
| Jul 16, 2025 | SMITH W KEITH KEY 10b5-1 | Sell S | 11.7K | $6.2K |
| Jul 16, 2025 | Walker Mark D KEY 10b5-1 | Sell S | 11.6K | $6.1K |
| Jul 15, 2025 | SMITH W KEITH KEY 10b5-1 | Sell S | 8.1K | $4.4K |
| Jul 15, 2025 | Walker Mark D KEY 10b5-1 | Sell S | 8.1K | $4.4K |
| Jul 14, 2025 | SMITH W KEITH KEY 10b5-1 | Sell S | 20.5K | $11.3K |
| Jul 14, 2025 | Walker Mark D KEY 10b5-1 | Sell S | 21.2K | $11.6K |
About DRCT insider trading
This page tracks insider transactions for Direct Digital Holdings, Inc. (DRCT) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.