EYE
insider transactionsNational Vision Holdings, Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Net shares · 365d
-146.7K
50.0K buy · 196.7K sell
Net value · 365d
-$4.1M
$776.0K in · $4.9M out
Sentiment · 365d
Net selling
14% buying · 86% selling
Open-market trades · 365d
8
50.0K buy · 196.7K sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
-
Buy·P
Director
$776.0K
50.0K sh · $15.52
Own New
-
Exercise·M
Chief Legal & Strategy Officer
$0
1.9K sh
Own +5%
-
Other·F
Chief Legal & Strategy Officer
$18.9K
842 sh · $22.39
Own -1%
-
Exercise·M
Chief Legal & Strategy Officer
—
1.9K sh
Own +2%
-
Exercise·M
Chief Financial Officer
$0
26.1K sh
Own +59%
-
Other·F
Chief Financial Officer
$251.3K
9.7K sh · $25.90
Own -37%
-
Exercise·M
Chief Financial Officer
—
26.1K sh
Own New
-
Sell·S
Wilkes Alexander KEY
Chief Executive Officer · 10b5-1
$928.9K
35.0K sh · $26.54
Own -68%
-
Grant·A
Chief Financial Officer
$0
17.9K sh
Own +23%
-
Exercise·M
Wilkes Alexander KEY
Chief Executive Officer
$0
27.4K sh
Own +14%
-
Grant·A
Wilkes Alexander KEY
Chief Executive Officer
$0
62.7K sh
Own +29%
-
Other·F
Wilkes Alexander KEY
Chief Executive Officer
$390.4K
14.0K sh · $27.90
Own -21%
-
Exercise·M
Wilkes Alexander KEY
Chief Executive Officer
—
27.4K sh
Own +72%
-
Exercise·M
Chief Brand & Mktg Officer
$0
8.2K sh
Own +71%
-
Grant·A
Chief Brand & Mktg Officer
$0
10.8K sh
Own +54%
-
Other·F
Chief Brand & Mktg Officer
$67.8K
2.4K sh · $27.90
Own -5%
-
Exercise·M
Chief Brand & Mktg Officer
—
8.2K sh
Own +20%
-
Grant·A
SVP, CHIEF MERCH. & MC OFFICER
$0
10.8K sh
Own +31%
-
Grant·A
Banner Mark KEY
President, America's Best
$0
10.8K sh
Own +21%
-
Exercise·M
Banner Mark KEY
President, America's Best
$0
13.7K sh
Own +37%
-
Other·F
Banner Mark KEY
President, America's Best
$115.3K
4.1K sh · $27.90
Own -19%
-
Exercise·M
Banner Mark KEY
President, America's Best
—
13.7K sh
Own +166%
-
Grant·A
Chief Technology Officer
$0
10.8K sh
Own +41%
-
Exercise·M
Head of Emerging Brands
$0
8.2K sh
Own +71%
-
Grant·A
Head of Emerging Brands
$0
10.8K sh
Own +54%
-
Other·F
Head of Emerging Brands
$76.4K
2.7K sh · $27.90
Own -8%
-
Exercise·M
Head of Emerging Brands
—
8.2K sh
Own +32%
-
Grant·A
FAHS L READE KEY
Executive Chairman · 10b5-1
$0
71.7K sh
Own +52%
-
Exercise·M
FAHS L READE KEY
Executive Chairman · 10b5-1
$0
54.8K sh
Own +66%
-
Other·F
FAHS L READE KEY
Executive Chairman · 10b5-1
$681.3K
24.4K sh · $27.90
Own -3%
-
Exercise·M
FAHS L READE KEY
Executive Chairman · 10b5-1
—
54.8K sh
Own +8%
-
Sell·S
FAHS L READE KEY
Executive Chairman · 10b5-1
$120.4K
4.1K sh · $29.57
Own -1%
-
Sell·S
FAHS L READE KEY
Executive Chairman · 10b5-1
$224.8K
7.6K sh · $29.58
Own -1%
-
Grant·A
Chief People Officer
$0
10.8K sh
Own +54%
-
Exercise·M
Chief People Officer
$0
8.2K sh
Own +71%
-
Exercise·M
Chief People Officer
—
8.2K sh
Own +13%
-
Other·F
Chief People Officer
$67.8K
2.4K sh · $27.90
Own -3%
-
Grant·A
Chief Legal & Strategy Officer
$0
10.8K sh
Own +39%
-
Exercise·M
Chief Legal & Strategy Officer
$0
10.3K sh
Own +58%
-
Other·F
Chief Legal & Strategy Officer
$97.5K
3.5K sh · $27.90
Own -4%
-
Exercise·M
Chief Legal & Strategy Officer
—
10.3K sh
Own +15%
-
Exercise·M
SVP, Chief People Officer
$0
6.3K sh
Own +29%
-
Other·F
SVP, Chief People Officer
$199.8K
7.5K sh · $26.63
Own -10%
-
Exercise·M
SVP, Chief People Officer
—
6.3K sh
Own +15%
-
Exercise·M
SVP, Chief People Officer
$0
25.4K sh
Own +55%
-
Other·F
SVP, Chief People Officer
$55.1K
2.1K sh · $26.63
Own -4%
-
Exercise·M
Head of Emerging Brands
$0
3.0K sh
Own +12%
-
Exercise·M
Head of Emerging Brands
$0
12.0K sh
Own +67%
-
Exercise·M
Head of Emerging Brands
—
3.0K sh
Own +19%
-
Other·F
Head of Emerging Brands
$114.9K
4.3K sh · $26.63
Own -15%
-
Other·F
Head of Emerging Brands
$28.5K
1.1K sh · $26.63
Own -6%
-
Exercise·M
Chief Legal & Strategy Officer
$0
6.3K sh
Own +20%
-
Other·F
Chief Legal & Strategy Officer
$199.8K
7.5K sh · $26.63
Own -10%
-
Exercise·M
Chief Legal & Strategy Officer
—
6.3K sh
Own +13%
-
Other·F
Chief Legal & Strategy Officer
$54.2K
2.0K sh · $26.63
Own -4%
-
Exercise·M
Chief Legal & Strategy Officer
$0
25.4K sh
Own +49%
-
Exercise·M
Chief Brand & Mktg Officer
$0
6.3K sh
Own +29%
-
Other·F
Chief Brand & Mktg Officer
$199.8K
7.5K sh · $26.63
Own -16%
-
Exercise·M
Chief Brand & Mktg Officer
—
6.3K sh
Own +35%
-
Other·F
Chief Brand & Mktg Officer
$55.8K
2.1K sh · $26.63
Own -9%
-
Exercise·M
Chief Brand & Mktg Officer
$0
25.4K sh
Own +113%
-
Exercise·M
FAHS L READE KEY
Executive Chairman
$0
44.8K sh
Own +30%
-
Other·F
FAHS L READE KEY
Executive Chairman
$531.7K
20.0K sh · $26.63
Own -3%
-
Exercise·M
FAHS L READE KEY
Executive Chairman
$0
179.2K sh
Own +31%
-
Other·F
FAHS L READE KEY
Executive Chairman
$2.1M
79.8K sh · $26.63
Own -11%
-
Exercise·M
FAHS L READE KEY
Executive Chairman
—
44.8K sh
Own +8%
-
Exercise·M
General Manager
$0
3.4K sh
Own +12%
-
Other·F
General Manager
$37.3K
1.4K sh · $26.97
Own -8%
-
Exercise·M
General Manager
—
3.4K sh
Own +24%
-
Exercise·M
Chief Brand & Mktg Officer
$0
3.4K sh
Own +11%
-
Other·F
Chief Brand & Mktg Officer
$31.6K
1.2K sh · $26.97
Own -6%
-
Exercise·M
Chief Brand & Mktg Officer
—
3.4K sh
Own +21%
-
Exercise·M
Chief Legal & Strategy Officer
$0
3.5K sh
Own +9%
-
Other·F
Chief Legal & Strategy Officer
$32.5K
1.2K sh · $26.97
Own -2%
-
Exercise·M
Chief Legal & Strategy Officer
—
3.5K sh
Own +8%
-
Exercise·M
SVP, Chief People Officer
$0
3.4K sh
Own +11%
-
Exercise·M
SVP, Chief People Officer
—
3.4K sh
Own +8%
-
Other·F
SVP, Chief People Officer
$31.6K
1.2K sh · $26.97
Own -3%
-
Exercise·M
FAHS L READE KEY
Executive Chairman
$0
28.3K sh
Own +14%
-
Exercise·M
FAHS L READE KEY
Executive Chairman
—
28.3K sh
Own +5%
-
Other·F
FAHS L READE KEY
Executive Chairman
$342.7K
12.7K sh · $26.97
Own -2%
-
Exercise·M
General Manager
$0
1.5K sh
Own +5%
-
Exercise·M
General Manager
—
1.5K sh
Own +12%
-
Other·F
General Manager
$15.5K
538 sh · $28.87
Own -4%
-
Sell·S
FAHS L READE KEY
Executive Chairman · 10b5-1
$253.6K
10.6K sh · $23.93
Own -2%
-
Sell·S
FAHS L READE KEY
Executive Chairman · 10b5-1
$47.7K
2.0K sh · $23.81
Own -0%
-
Grant·A
Chief Technology Officer
$0
26.0K sh
Own New
-
Grant·A
SVP, CHIEF MERCH. & MC OFFICER
$0
34.2K sh
Own New
-
Sell·S
FAHS L READE KEY
Executive Chairman · 10b5-1
$1.8M
72.7K sh · $24.76
Own -12%
-
Sell·S
FAHS L READE KEY
Executive Chairman · 10b5-1
$1.5M
64.7K sh · $23.85
Own -9%
-
Exercise·M
Wilkes Alexander KEY
Chief Executive Officer
$0
61.8K sh
Own +33%
-
Exercise·M
Wilkes Alexander KEY
Chief Executive Officer
—
61.8K sh
Own New
-
Other·F
Wilkes Alexander KEY
Chief Executive Officer
$594.7K
25.2K sh · $23.61
Own -41%
-
Grant·A
Wilkes Alexander KEY
Chief Executive Officer
$0
41.3K sh
Own +15%
-
Exercise·M
Banner Mark KEY
President, America's Best
$0
11.7K sh
Own +22%
-
Other·F
Banner Mark KEY
President, America's Best
$85.6K
3.5K sh · $24.73
Own -30%
-
Exercise·M
Banner Mark KEY
President, America's Best
—
11.7K sh
Own New
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jun 5, 2026 | Nicholson Michael J | Buy P | 50.0K | $776.0K |
| Apr 29, 2026 | Brandman Jared | Exercise M | 1.9K | $0 |
| Apr 29, 2026 | Brandman Jared | Other F | 842 | $18.9K |
| Apr 29, 2026 | Brandman Jared | Exercise M | 1.9K | — |
| Mar 31, 2026 | Laden Christopher KEY | Exercise M | 26.1K | $0 |
| Mar 31, 2026 | Laden Christopher KEY | Other F | 9.7K | $251.3K |
| Mar 31, 2026 | Laden Christopher KEY | Exercise M | 26.1K | — |
| Mar 11, 2026 | Wilkes Alexander KEY 10b5-1 | Sell S | 35.0K | $928.9K |
| Mar 6, 2026 | Laden Christopher KEY | Grant A | 17.9K | $0 |
| Mar 6, 2026 | Wilkes Alexander KEY | Exercise M | 27.4K | $0 |
| Mar 6, 2026 | Wilkes Alexander KEY | Grant A | 62.7K | $0 |
| Mar 6, 2026 | Wilkes Alexander KEY | Other F | 14.0K | $390.4K |
| Mar 6, 2026 | Wilkes Alexander KEY | Exercise M | 27.4K | — |
| Mar 6, 2026 | VanDette Joseph | Exercise M | 8.2K | $0 |
| Mar 6, 2026 | VanDette Joseph | Grant A | 10.8K | $0 |
| Mar 6, 2026 | VanDette Joseph | Other F | 2.4K | $67.8K |
| Mar 6, 2026 | VanDette Joseph | Exercise M | 8.2K | — |
| Mar 6, 2026 | Moeddel Ana | Grant A | 10.8K | $0 |
| Mar 6, 2026 | Banner Mark KEY | Grant A | 10.8K | $0 |
| Mar 6, 2026 | Banner Mark KEY | Exercise M | 13.7K | $0 |
| Mar 6, 2026 | Banner Mark KEY | Other F | 4.1K | $115.3K |
| Mar 6, 2026 | Banner Mark KEY | Exercise M | 13.7K | — |
| Mar 6, 2026 | Cutler David G | Grant A | 10.8K | $0 |
| Mar 6, 2026 | Patel Priti V | Exercise M | 8.2K | $0 |
| Mar 6, 2026 | Patel Priti V | Grant A | 10.8K | $0 |
| Mar 6, 2026 | Patel Priti V | Other F | 2.7K | $76.4K |
| Mar 6, 2026 | Patel Priti V | Exercise M | 8.2K | — |
| Mar 6, 2026 | FAHS L READE KEY 10b5-1 | Grant A | 71.7K | $0 |
| Mar 6, 2026 | FAHS L READE KEY 10b5-1 | Exercise M | 54.8K | $0 |
| Mar 6, 2026 | FAHS L READE KEY 10b5-1 | Other F | 24.4K | $681.3K |
| Mar 6, 2026 | FAHS L READE KEY 10b5-1 | Exercise M | 54.8K | — |
| Mar 6, 2026 | FAHS L READE KEY 10b5-1 | Sell S | 4.1K | $120.4K |
| Mar 6, 2026 | FAHS L READE KEY 10b5-1 | Sell S | 7.6K | $224.8K |
| Mar 6, 2026 | Clark Bill | Grant A | 10.8K | $0 |
| Mar 6, 2026 | Clark Bill | Exercise M | 8.2K | $0 |
| Mar 6, 2026 | Clark Bill | Exercise M | 8.2K | — |
| Mar 6, 2026 | Clark Bill | Other F | 2.4K | $67.8K |
| Mar 6, 2026 | Brandman Jared | Grant A | 10.8K | $0 |
| Mar 6, 2026 | Brandman Jared | Exercise M | 10.3K | $0 |
| Mar 6, 2026 | Brandman Jared | Other F | 3.5K | $97.5K |
| Mar 6, 2026 | Brandman Jared | Exercise M | 10.3K | — |
| Mar 3, 2026 | Clark Bill | Exercise M | 6.3K | $0 |
| Mar 3, 2026 | Clark Bill | Other F | 7.5K | $199.8K |
| Mar 3, 2026 | Clark Bill | Exercise M | 6.3K | — |
| Mar 3, 2026 | Clark Bill | Exercise M | 25.4K | $0 |
| Mar 3, 2026 | Clark Bill | Other F | 2.1K | $55.1K |
| Mar 3, 2026 | Patel Priti V | Exercise M | 3.0K | $0 |
| Mar 3, 2026 | Patel Priti V | Exercise M | 12.0K | $0 |
| Mar 3, 2026 | Patel Priti V | Exercise M | 3.0K | — |
| Mar 3, 2026 | Patel Priti V | Other F | 4.3K | $114.9K |
| Mar 3, 2026 | Patel Priti V | Other F | 1.1K | $28.5K |
| Mar 3, 2026 | Brandman Jared | Exercise M | 6.3K | $0 |
| Mar 3, 2026 | Brandman Jared | Other F | 7.5K | $199.8K |
| Mar 3, 2026 | Brandman Jared | Exercise M | 6.3K | — |
| Mar 3, 2026 | Brandman Jared | Other F | 2.0K | $54.2K |
| Mar 3, 2026 | Brandman Jared | Exercise M | 25.4K | $0 |
| Mar 3, 2026 | VanDette Joseph | Exercise M | 6.3K | $0 |
| Mar 3, 2026 | VanDette Joseph | Other F | 7.5K | $199.8K |
| Mar 3, 2026 | VanDette Joseph | Exercise M | 6.3K | — |
| Mar 3, 2026 | VanDette Joseph | Other F | 2.1K | $55.8K |
| Mar 3, 2026 | VanDette Joseph | Exercise M | 25.4K | $0 |
| Mar 3, 2026 | FAHS L READE KEY | Exercise M | 44.8K | $0 |
| Mar 3, 2026 | FAHS L READE KEY | Other F | 20.0K | $531.7K |
| Mar 3, 2026 | FAHS L READE KEY | Exercise M | 179.2K | $0 |
| Mar 3, 2026 | FAHS L READE KEY | Other F | 79.8K | $2.1M |
| Mar 3, 2026 | FAHS L READE KEY | Exercise M | 44.8K | — |
| Feb 27, 2026 | Patel Priti V | Exercise M | 3.4K | $0 |
| Feb 27, 2026 | Patel Priti V | Other F | 1.4K | $37.3K |
| Feb 27, 2026 | Patel Priti V | Exercise M | 3.4K | — |
| Feb 27, 2026 | VanDette Joseph | Exercise M | 3.4K | $0 |
| Feb 27, 2026 | VanDette Joseph | Other F | 1.2K | $31.6K |
| Feb 27, 2026 | VanDette Joseph | Exercise M | 3.4K | — |
| Feb 27, 2026 | Brandman Jared | Exercise M | 3.5K | $0 |
| Feb 27, 2026 | Brandman Jared | Other F | 1.2K | $32.5K |
| Feb 27, 2026 | Brandman Jared | Exercise M | 3.5K | — |
| Feb 27, 2026 | Clark Bill | Exercise M | 3.4K | $0 |
| Feb 27, 2026 | Clark Bill | Exercise M | 3.4K | — |
| Feb 27, 2026 | Clark Bill | Other F | 1.2K | $31.6K |
| Feb 27, 2026 | FAHS L READE KEY | Exercise M | 28.3K | $0 |
| Feb 27, 2026 | FAHS L READE KEY | Exercise M | 28.3K | — |
| Feb 27, 2026 | FAHS L READE KEY | Other F | 12.7K | $342.7K |
| Oct 3, 2025 | Patel Priti V | Exercise M | 1.5K | $0 |
| Oct 3, 2025 | Patel Priti V | Exercise M | 1.5K | — |
| Oct 3, 2025 | Patel Priti V | Other F | 538 | $15.5K |
| Sep 16, 2025 | FAHS L READE KEY 10b5-1 | Sell S | 10.6K | $253.6K |
| Sep 15, 2025 | FAHS L READE KEY 10b5-1 | Sell S | 2.0K | $47.7K |
| Sep 8, 2025 | Cutler David G | Grant A | 26.0K | $0 |
| Sep 2, 2025 | Moeddel Ana | Grant A | 34.2K | $0 |
| Aug 28, 2025 | FAHS L READE KEY 10b5-1 | Sell S | 72.7K | $1.8M |
| Aug 28, 2025 | FAHS L READE KEY 10b5-1 | Sell S | 64.7K | $1.5M |
| Aug 19, 2025 | Wilkes Alexander KEY | Exercise M | 61.8K | $0 |
| Aug 19, 2025 | Wilkes Alexander KEY | Exercise M | 61.8K | — |
| Aug 19, 2025 | Wilkes Alexander KEY | Other F | 25.2K | $594.7K |
| Aug 1, 2025 | Wilkes Alexander KEY | Grant A | 41.3K | $0 |
| Jul 8, 2025 | Banner Mark KEY | Exercise M | 11.7K | $0 |
| Jul 8, 2025 | Banner Mark KEY | Other F | 3.5K | $85.6K |
| Jul 8, 2025 | Banner Mark KEY | Exercise M | 11.7K | — |
About EYE insider trading
This page tracks insider transactions for National Vision Holdings, Inc. (EYE) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.