HNST
insider transactionsHonest Company, Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Net shares · 365d
-975.2K
0 buy · 975.2K sell
Net value · 365d
-$2.9M
$0 in · $2.9M out
Sentiment · 365d
Net selling
0% buying · 100% selling
Open-market trades · 365d
36
0 buy · 975.2K sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
-
Sell·S
SVP, Supply Chain
$15.2K
4.5K sh · $3.34
Own -2%
-
Grant·A
Director
$0
42.0K sh
Own +13%
-
Grant·A
Director
$0
42.0K sh
Own +3%
-
Grant·A
Director
$0
42.0K sh
Own +15%
-
Grant·A
Director
$0
42.0K sh
Own +15%
-
Grant·A
Director
$0
42.0K sh
Own +10%
-
Grant·A
Director
$0
42.0K sh
Own +14%
-
Grant·A
Director
$0
42.0K sh
Own +11%
-
Grant·A
Director
$0
42.0K sh
Own +16%
-
Grant·A
Chief Financial Officer
$0
60.0K sh
Own +11%
-
Sell·S
SVP, Supply Chain
$8.3K
2.7K sh · $3.14
Own -1%
-
Sell·S
Vernon Carla KEY
Chief Executive Officer · 10b5-1
$374.9K
119.4K sh · $3.14
Own -3%
-
Sell·S
Chief Innovation Officer · 10b5-1
$40.5K
12.9K sh · $3.14
Own -3%
-
Sell·S
SVP, Enterprise Dev. & Strat. · 10b5-1
$21.0K
6.7K sh · $3.14
Own -1%
-
Sell·S
General Counsel · 10b5-1
$30.7K
9.8K sh · $3.14
Own -1%
-
Sell·S
SVP, Customer Sales · 10b5-1
$19.6K
6.2K sh · $3.14
Own -1%
-
Sell·S
Chief Financial Officer · 10b5-1
$39.8K
12.7K sh · $3.14
Own -2%
-
Sell·S
Chief People Officer · 10b5-1
$21.7K
6.9K sh · $3.14
Own -2%
-
Sell·S
SVP, Supply Chain
$45.7K
16.6K sh · $2.75
Own -5%
-
Sell·S
Vernon Carla KEY
Chief Executive Officer · 10b5-1
$367.8K
129.0K sh · $2.85
Own -3%
-
Sell·S
SVP, Supply Chain · 10b5-1
$34.7K
12.2K sh · $2.85
Own -4%
-
Sell·S
General Counsel · 10b5-1
$64.3K
22.6K sh · $2.85
Own -3%
-
Sell·S
SVP, Enterprise Dev. & Strat. · 10b5-1
$42.4K
14.9K sh · $2.85
Own -3%
-
Sell·S
Vernon Carla KEY
Chief Executive Officer · 10b5-1
$368.6K
129.3K sh · $2.85
Own -3%
-
Sell·S
Chief Innovation Officer · 10b5-1
$60.7K
21.3K sh · $2.85
Own -4%
-
Sell·S
Chief People Officer · 10b5-1
$43.0K
15.1K sh · $2.85
Own -3%
-
Sell·S
SVP, Customer Sales · 10b5-1
$36.3K
12.7K sh · $2.85
Own -3%
-
Sell·S
Chief Innovation Officer
$209.3K
73.7K sh · $2.84
Own -12%
-
Grant·A
Chief Financial Officer
$0
335.9K sh
Own +166%
-
Grant·A
General Counsel
$0
191.5K sh
Own +34%
-
Grant·A
SVP, Customer Sales
$0
174.7K sh
Own +60%
-
Grant·A
SVP, Enterprise Dev. & Strat.
$0
196.5K sh
Own +69%
-
Grant·A
SVP, Supply Chain
$0
205.8K sh
Own +179%
-
Grant·A
Vernon Carla KEY
Chief Executive Officer
$0
1.3M sh
Own +45%
-
Grant·A
Chief Innovation Officer
$0
191.5K sh
Own +48%
-
Grant·A
Chief People Officer
$0
184.8K sh
Own +70%
-
Grant·A
Director
$72.5K
26.7K sh · $2.72
Own +11%
-
Grant·A
Director
$75.0K
27.6K sh · $2.72
Own +8%
-
Grant·A
Director
$80.0K
29.4K sh · $2.72
Own +8%
-
Grant·A
Director
$77.5K
28.5K sh · $2.72
Own +10%
-
Sell·S
Chief Growth Officer · 10b5-1
$12.8K
5.0K sh · $2.53
Own -1%
-
Sell·S
General Counsel · 10b5-1
$30.8K
11.8K sh · $2.60
Own -2%
-
Sell·S
Vernon Carla KEY
Chief Executive Officer · 10b5-1
$253.5K
97.5K sh · $2.60
Own -3%
-
Sell·S
Chief People Officer · 10b5-1
$12.4K
4.8K sh · $2.60
Own -2%
-
Sell·S
SVP, Enterprise Dev. & Strat. · 10b5-1
$13.2K
5.1K sh · $2.60
Own -2%
-
Sell·S
Chief Innovation Officer · 10b5-1
$27.5K
10.6K sh · $2.60
Own -3%
-
Sell·S
Chief Growth Officer · 10b5-1
$75.1K
28.9K sh · $2.60
Own -3%
-
Sell·S
SVP, Customer Sales · 10b5-1
$12.3K
4.7K sh · $2.60
Own -2%
-
Sell·S
Chief Growth Officer · 10b5-1
$18.0K
5.0K sh · $3.63
Own -1%
-
Sell·S
General Counsel · 10b5-1
$44.0K
12.1K sh · $3.65
Own -2%
-
Sell·S
Chief People Officer · 10b5-1
$17.7K
4.9K sh · $3.65
Own -2%
-
Sell·S
SVP, Customer Sales · 10b5-1
$17.5K
4.8K sh · $3.65
Own -2%
-
Sell·S
Chief Innovation Officer · 10b5-1
$39.6K
10.8K sh · $3.65
Own -3%
-
Sell·S
Chief Growth Officer · 10b5-1
$107.4K
29.4K sh · $3.65
Own -3%
-
Sell·S
Vernon Carla KEY
Chief Executive Officer · 10b5-1
$362.5K
99.3K sh · $3.65
Own -3%
-
Sell·S
SVP, Enterprise Dev. & Strat. · 10b5-1
$18.8K
5.2K sh · $3.65
Own -2%
-
Sell·S
Chief Growth Officer · 10b5-1
$24.0K
6.2K sh · $3.89
Own -1%
-
Grant·A
Chief Financial Officer
$0
202.9K sh
Own New
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| May 22, 2026 | von Kunssberg Etienne | Sell S | 4.5K | $15.2K |
| May 21, 2026 | WHITE JAMES D | Grant A | 42.0K | $0 |
| May 21, 2026 | Warren Jessica | Grant A | 42.0K | $0 |
| May 21, 2026 | Turner Andrea | Grant A | 42.0K | $0 |
| May 21, 2026 | Lynch Alissa Hsu | Grant A | 42.0K | $0 |
| May 21, 2026 | Hartung Jack | Grant A | 42.0K | $0 |
| May 21, 2026 | Gentile Susan | Grant A | 42.0K | $0 |
| May 21, 2026 | BAYNE KATIE J | Grant A | 42.0K | $0 |
| May 21, 2026 | BARKLEY MICHAEL J. | Grant A | 42.0K | $0 |
| May 21, 2026 | Bruce Curtiss James III KEY | Grant A | 60.0K | $0 |
| May 20, 2026 | von Kunssberg Etienne | Sell S | 2.7K | $8.3K |
| May 20, 2026 | Vernon Carla KEY 10b5-1 | Sell S | 119.4K | $374.9K |
| May 20, 2026 | Winchell Stephen 10b5-1 | Sell S | 12.9K | $40.5K |
| May 20, 2026 | Sternweis Thomas 10b5-1 | Sell S | 6.7K | $21.0K |
| May 20, 2026 | Sheehey Brendan 10b5-1 | Sell S | 9.8K | $30.7K |
| May 20, 2026 | Mayle Jonathan 10b5-1 | Sell S | 6.2K | $19.6K |
| May 20, 2026 | Bruce Curtiss James III KEY 10b5-1 | Sell S | 12.7K | $39.8K |
| May 20, 2026 | Ball Dorria L. 10b5-1 | Sell S | 6.9K | $21.7K |
| Mar 9, 2026 | von Kunssberg Etienne | Sell S | 16.6K | $45.7K |
| Mar 5, 2026 | Vernon Carla KEY 10b5-1 | Sell S | 129.0K | $367.8K |
| Mar 5, 2026 | von Kunssberg Etienne 10b5-1 | Sell S | 12.2K | $34.7K |
| Mar 5, 2026 | Sheehey Brendan 10b5-1 | Sell S | 22.6K | $64.3K |
| Mar 5, 2026 | Sternweis Thomas 10b5-1 | Sell S | 14.9K | $42.4K |
| Mar 5, 2026 | Vernon Carla KEY 10b5-1 | Sell S | 129.3K | $368.6K |
| Mar 5, 2026 | Winchell Stephen 10b5-1 | Sell S | 21.3K | $60.7K |
| Mar 5, 2026 | Ball Dorria L. 10b5-1 | Sell S | 15.1K | $43.0K |
| Mar 5, 2026 | Mayle Jonathan 10b5-1 | Sell S | 12.7K | $36.3K |
| Mar 3, 2026 | Winchell Stephen | Sell S | 73.7K | $209.3K |
| Feb 24, 2026 | Bruce Curtiss James III KEY | Grant A | 335.9K | $0 |
| Feb 24, 2026 | Sheehey Brendan | Grant A | 191.5K | $0 |
| Feb 24, 2026 | Mayle Jonathan | Grant A | 174.7K | $0 |
| Feb 24, 2026 | Sternweis Thomas | Grant A | 196.5K | $0 |
| Feb 24, 2026 | von Kunssberg Etienne | Grant A | 205.8K | $0 |
| Feb 24, 2026 | Vernon Carla KEY | Grant A | 1.3M | $0 |
| Feb 24, 2026 | Winchell Stephen | Grant A | 191.5K | $0 |
| Feb 24, 2026 | Ball Dorria L. | Grant A | 184.8K | $0 |
| Jan 1, 2026 | Turner Andrea | Grant A | 26.7K | $72.5K |
| Jan 1, 2026 | BAYNE KATIE J | Grant A | 27.6K | $75.0K |
| Jan 1, 2026 | Hartung Jack | Grant A | 29.4K | $80.0K |
| Jan 1, 2026 | Gentile Susan | Grant A | 28.5K | $77.5K |
| Nov 21, 2025 | Barton Katherine 10b5-1 | Sell S | 5.0K | $12.8K |
| Nov 20, 2025 | Sheehey Brendan 10b5-1 | Sell S | 11.8K | $30.8K |
| Nov 20, 2025 | Vernon Carla KEY 10b5-1 | Sell S | 97.5K | $253.5K |
| Nov 20, 2025 | Ball Dorria L. 10b5-1 | Sell S | 4.8K | $12.4K |
| Nov 20, 2025 | Sternweis Thomas 10b5-1 | Sell S | 5.1K | $13.2K |
| Nov 20, 2025 | Winchell Stephen 10b5-1 | Sell S | 10.6K | $27.5K |
| Nov 20, 2025 | Barton Katherine 10b5-1 | Sell S | 28.9K | $75.1K |
| Nov 20, 2025 | Mayle Jonathan 10b5-1 | Sell S | 4.7K | $12.3K |
| Aug 21, 2025 | Barton Katherine 10b5-1 | Sell S | 5.0K | $18.0K |
| Aug 20, 2025 | Sheehey Brendan 10b5-1 | Sell S | 12.1K | $44.0K |
| Aug 20, 2025 | Ball Dorria L. 10b5-1 | Sell S | 4.9K | $17.7K |
| Aug 20, 2025 | Mayle Jonathan 10b5-1 | Sell S | 4.8K | $17.5K |
| Aug 20, 2025 | Winchell Stephen 10b5-1 | Sell S | 10.8K | $39.6K |
| Aug 20, 2025 | Barton Katherine 10b5-1 | Sell S | 29.4K | $107.4K |
| Aug 20, 2025 | Vernon Carla KEY 10b5-1 | Sell S | 99.3K | $362.5K |
| Aug 20, 2025 | Sternweis Thomas 10b5-1 | Sell S | 5.2K | $18.8K |
| Aug 11, 2025 | Barton Katherine 10b5-1 | Sell S | 6.2K | $24.0K |
| Jul 1, 2025 | Bruce Curtiss James III KEY | Grant A | 202.9K | $0 |
About HNST insider trading
This page tracks insider transactions for Honest Company, Inc. (HNST) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.