IVFH
insider transactionsINNOVATIVE FOOD HOLDINGS INC — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Cluster buy signal: Multiple insiders at the same company buying around the same time — often a stronger signal than a single buy. 4 different insiders made open-market purchases in the last 365 days, totalling $440.0K.
Net shares · 365d
-647.8K
1.5M buy · 2.1M sell
Net value · 365d
-$263.4K
$440.0K in · $703.4K out
Sentiment · 365d
Net selling
38% buying · 62% selling
Open-market trades · 365d
18
1.5M buy · 2.1M sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
-
Sell·S
Other
$11.2K
26.0K sh · $0.43
Own -6%
-
Sell·S
Other
$1.1K
2.6K sh · $0.43
Own -1%
-
Sell·S
Other
$8.3K
19.4K sh · $0.43
Own -100%
-
Sell·S
Other
$9.7K
22.5K sh · $0.43
Own -5%
-
Sell·S
Other
$13.3K
28.9K sh · $0.46
Own -6%
-
Sell·S
Other
$1.3K
3.1K sh · $0.43
Own -1%
-
Sell·S
Other
$16.4K
35.0K sh · $0.47
Own -64%
-
Sell·S
Other
$30.1K
70.0K sh · $0.43
Own -13%
-
Sell·S
Other
$16.4K
40.0K sh · $0.41
Own -7%
-
Sell·S
Other
$11.7K
30.0K sh · $0.39
Own -36%
-
Sell·S
Other
$23.2K
59.6K sh · $0.39
Own -9%
-
Sell·S
Other
$7.8K
20.5K sh · $0.38
Own -20%
-
Sell·S
Other
$102.7K
256.8K sh · $0.40
Own -29%
-
Buy·P
Director, 10% Owner
$151.7K
505.6K sh · $0.30
Own +6%
-
Buy·P
Director
$151.7K
505.6K sh · $0.30
Own +18%
-
Buy·P
Director
$86.7K
288.9K sh · $0.30
Own +513%
-
Buy·P
Gary Schubert KEY
Chief Executive Officer
$50.0K
166.7K sh · $0.30
Own +46%
-
Sell·S
Other
$450.0K
1.5M sh · $0.30
Own -63%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jan 21, 2026 | Robert William Bennett | Sell S | 26.0K | $11.2K |
| Jan 20, 2026 | Robert William Bennett | Sell S | 2.6K | $1.1K |
| Jan 16, 2026 | Robert William Bennett | Sell S | 19.4K | $8.3K |
| Jan 16, 2026 | Robert William Bennett | Sell S | 22.5K | $9.7K |
| Jan 15, 2026 | Robert William Bennett | Sell S | 28.9K | $13.3K |
| Jan 14, 2026 | Robert William Bennett | Sell S | 3.1K | $1.3K |
| Jan 13, 2026 | Robert William Bennett | Sell S | 35.0K | $16.4K |
| Jan 13, 2026 | Robert William Bennett | Sell S | 70.0K | $30.1K |
| Jan 12, 2026 | Robert William Bennett | Sell S | 40.0K | $16.4K |
| Jan 9, 2026 | Robert William Bennett | Sell S | 30.0K | $11.7K |
| Jan 9, 2026 | Robert William Bennett | Sell S | 59.6K | $23.2K |
| Jan 8, 2026 | Robert William Bennett | Sell S | 20.5K | $7.8K |
| Jan 8, 2026 | Robert William Bennett | Sell S | 256.8K | $102.7K |
| Jan 6, 2026 | James C Pappas / JCP Investment Management, LLC / JCP Investment Partnership, LP / JCP Investment Partners, LP / JCP Investment Holdings, LLC | Buy P | 505.6K | $151.7K |
| Jan 6, 2026 | Denver Johnson Smith | Buy P | 505.6K | $151.7K |
| Jan 6, 2026 | Mark Schmulen | Buy P | 288.9K | $86.7K |
| Jan 6, 2026 | Gary Schubert KEY | Buy P | 166.7K | $50.0K |
| Jan 6, 2026 | Robert William Bennett | Sell S | 1.5M | $450.0K |
About IVFH insider trading
This page tracks insider transactions for INNOVATIVE FOOD HOLDINGS INC (IVFH) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.