LFVN
insider transactionsLifevantage Corp — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Cluster buy signal: Multiple insiders at the same company buying around the same time — often a stronger signal than a single buy. 2 different insiders made open-market purchases in the last 365 days, totalling $184.7K.
Net shares · 365d
+28.9K
38.9K buy · 10.0K sell
Net value · 365d
$99.2K
$184.7K in · $85.5K out
Sentiment · 365d
Net buying
68% buying · 32% selling
Open-market trades · 365d
7
38.9K buy · 10.0K sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
-
Buy·P
Director · 10b5-1
$6.1K
705 sh · $8.60
Own +1%
-
Sell·S
Director
$85.5K
10.0K sh · $8.55
Own -19%
-
Other·F
General Counsel
$6.1K
1.4K sh · $4.20
Own -1%
-
Other·F
Steven R Fife KEY
President and CEO
$34.4K
8.2K sh · $4.20
Own -1%
-
Other·F
Chief Sales Officer
$8.1K
1.9K sh · $4.20
Own -1%
-
Other·F
Carl Aure KEY
Chief Financial Officer
$6.4K
1.5K sh · $4.20
Own -1%
-
Buy·P
Director · 10b5-1
$5.5K
1.1K sh · $5.23
Own +1%
-
Buy·P
Director
$47.6K
10.5K sh · $4.53
Own +15%
-
Buy·P
Director
$83.8K
18.1K sh · $4.63
Own +35%
-
Buy·P
Director
$21.1K
4.6K sh · $4.58
Own +10%
-
Buy·P
Director
$20.7K
4.0K sh · $5.22
Own +3%
-
Other·F
General Counsel
$8.9K
1.4K sh · $6.16
Own -1%
-
Other·F
Steven R Fife KEY
President and CEO
$56.5K
9.2K sh · $6.16
Own -1%
-
Other·F
Chief Sales Officer
$11.9K
1.9K sh · $6.16
Own -1%
-
Other·F
Carl Aure KEY
Chief Financial Officer
$9.4K
1.5K sh · $6.16
Own -1%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jun 15, 2026 | Darwin Lewis 10b5-1 | Buy P | 705 | $6.1K |
| Jun 3, 2026 | Michael A Beindorff | Sell S | 10.0K | $85.5K |
| Apr 1, 2026 | Alissa Neufeld | Other F | 1.4K | $6.1K |
| Apr 1, 2026 | Steven R Fife KEY | Other F | 8.2K | $34.4K |
| Apr 1, 2026 | Kristen Cunningham | Other F | 1.9K | $8.1K |
| Apr 1, 2026 | Carl Aure KEY | Other F | 1.5K | $6.4K |
| Mar 16, 2026 | Darwin Lewis 10b5-1 | Buy P | 1.1K | $5.5K |
| Mar 2, 2026 | Judd Dayton | Buy P | 10.5K | $47.6K |
| Feb 27, 2026 | Judd Dayton | Buy P | 18.1K | $83.8K |
| Feb 26, 2026 | Judd Dayton | Buy P | 4.6K | $21.1K |
| Feb 9, 2026 | Darwin Lewis | Buy P | 4.0K | $20.7K |
| Jan 1, 2026 | Alissa Neufeld | Other F | 1.4K | $8.9K |
| Jan 1, 2026 | Steven R Fife KEY | Other F | 9.2K | $56.5K |
| Jan 1, 2026 | Kristen Cunningham | Other F | 1.9K | $11.9K |
| Jan 1, 2026 | Carl Aure KEY | Other F | 1.5K | $9.4K |
About LFVN insider trading
This page tracks insider transactions for Lifevantage Corp (LFVN) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.