LVLU

insider transactions

Lulu's Fashion Lounge Holdings, Inc. — buys & sells by directors, officers and 10% owners (SEC Form 4).

30D 90D 1Y

No open-market buys or sells this period. The trades below are grants, option exercises and gifts, which carry no market price.

Net buy / sell volume

Tap or hover the chart for daily net volume. Green = net buying, red = net selling.

All transactions

Other·F
Mar 31, 26

Crystal Landsem KEY

Chief Executive Officer

$57.9K

4.5K sh · $12.72

Own -4%
Other·F
Mar 31, 26

Heidi Crane KEY

Chief Financial Officer

$63.9K

5.0K sh · $12.72

Own -14%
Grant·A
Feb 4, 26

Heidi Crane KEY

Chief Financial Officer

$0

34.8K sh

Own New
Other·F
Dec 31, 25

Mark Vos KEY

President & CIO

$21.0K

4.0K sh · $5.22

Own -5%
Other·F
Dec 31, 25

Crystal Landsem KEY

Chief Executive Officer

$23.0K

4.4K sh · $5.22

Own -3%

Date▾	Insider	Role	Type	Shares	Own Δ	Price	Value
Mar 31, 2026	Crystal Landsem KEY	Chief Executive Officer	Other F	4.5K	-4%	$12.72	$57.9K
Mar 31, 2026	Heidi Crane KEY	Chief Financial Officer	Other F	5.0K	-14%	$12.72	$63.9K
Feb 4, 2026	Heidi Crane KEY	Chief Financial Officer	Grant A	34.8K	New	—	$0
Dec 31, 2025	Mark Vos KEY	President & CIO	Other F	4.0K	-5%	$5.22	$21.0K
Dec 31, 2025	Crystal Landsem KEY	Chief Executive Officer	Other F	4.4K	-3%	$5.22	$23.0K

About LVLU insider trading

This page tracks insider transactions for Lulu's Fashion Lounge Holdings, Inc. (LVLU) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.