MAX
insider transactionsMediaAlpha, Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Net shares · 90d
-432.5K
0 buy · 432.5K sell
Net value · 90d
-$4.2M
$0 in · $4.2M out
Sentiment · 90d
Net selling
0% buying · 100% selling
Open-market trades · 90d
33
0 buy · 432.5K sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
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Other·F
Chief Financial Officer and T…
$50.3K
6.3K sh · $8.05
Own -1%
-
Other·F
Chief Financial Officer and T…
$65.1K
8.1K sh · $8.05
Own -1%
-
Other·F
Chief Financial Officer and T…
$21.8K
2.7K sh · $8.05
Own -0%
-
Other·F
Chief Financial Officer and T…
$26.2K
3.3K sh · $8.05
Own -0%
-
Exercise·M
Chief Technology Officer · 10b5-1
$0
4.8K sh
Own +17%
-
Exercise·M
Chief Technology Officer · 10b5-1
$0
5.3K sh
Own +50%
-
Sell·S
Chief Technology Officer · 10b5-1
$96.6K
12.0K sh · $8.05
Own -2%
-
Exercise·M
Chief Technology Officer · 10b5-1
$0
4.8K sh
Own +1%
-
Exercise·M
Chief Technology Officer · 10b5-1
$0
5.3K sh
Own +1%
-
Exercise·M
Chief Revenue Officer · 10b5-1
$0
4.5K sh
Own +17%
-
Exercise·M
Chief Revenue Officer · 10b5-1
$0
5.3K sh
Own +50%
-
Sell·S
Chief Revenue Officer · 10b5-1
$104.7K
13.0K sh · $8.05
Own -4%
-
Exercise·M
Chief Revenue Officer · 10b5-1
$0
4.5K sh
Own +1%
-
Exercise·M
Chief Revenue Officer · 10b5-1
$0
5.3K sh
Own +2%
-
Sell·S
GENERAL COUNSEL AND SECRETARY · 10b5-1
$40.5K
5.0K sh · $8.10
Own -1%
-
Other·F
GENERAL COUNSEL AND SECRETARY · 10b5-1
$21.1K
2.6K sh · $8.05
Own -0%
-
Other·F
GENERAL COUNSEL AND SECRETARY · 10b5-1
$26.0K
3.2K sh · $8.05
Own -1%
-
Other·F
GENERAL COUNSEL AND SECRETARY · 10b5-1
$12.7K
1.6K sh · $8.05
Own -0%
-
Other·F
GENERAL COUNSEL AND SECRETARY · 10b5-1
$14.6K
1.8K sh · $8.05
Own -0%
-
Grant·A
Director
$0
20.9K sh
Own New
-
Grant·A
Director
$0
20.8K sh
Own +16%
-
Grant·A
Director
$0
20.8K sh
Own +286%
-
Grant·A
Director
$0
20.8K sh
Own +82%
-
Grant·A
Director
$0
20.8K sh
Own +21%
-
Sell·S
Yi Steven KEY
CHIEF EXECUTIVE OFFICER, PRES… · 10b5-1
$267.3K
26.7K sh · $10.00
Own -1%
-
Sell·S
Director · 10b5-1
$269.1K
26.9K sh · $10.01
Own -2%
-
Sell·S
Director · 10b5-1
$256.2K
25.6K sh · $10.01
Own -3%
-
Sell·S
Yi Steven KEY
CHIEF EXECUTIVE OFFICER, PRES… · 10b5-1
$65.7K
6.6K sh · $10.00
Own -0%
-
Sell·S
Director · 10b5-1
$51.5K
5.2K sh · $10.00
Own -0%
-
Sell·S
Director · 10b5-1
$20.0K
2.0K sh · $10.00
Own -0%
-
Sell·S
Yi Steven KEY
CHIEF EXECUTIVE OFFICER, PRES… · 10b5-1
$336.2K
33.7K sh · $9.99
Own -1%
-
Sell·S
Director · 10b5-1
$276.3K
27.5K sh · $10.04
Own -2%
-
Sell·S
Director · 10b5-1
$280.9K
28.0K sh · $10.04
Own -3%
-
Sell·S
Yi Steven KEY
CHIEF EXECUTIVE OFFICER, PRES… · 10b5-1
$39.5K
4.0K sh · $9.88
Own -0%
-
Sell·S
Yi Steven KEY
CHIEF EXECUTIVE OFFICER, PRES… · 10b5-1
$161.7K
16.0K sh · $10.08
Own -1%
-
Sell·S
Director · 10b5-1
$224.3K
22.3K sh · $10.07
Own -2%
-
Sell·S
Director · 10b5-1
$153.1K
15.2K sh · $10.09
Own -1%
-
Sell·S
Yi Steven KEY
CHIEF EXECUTIVE OFFICER, PRES… · 10b5-1
$287.0K
28.5K sh · $10.06
Own -1%
-
Sell·S
Director · 10b5-1
$500.7K
49.8K sh · $10.04
Own -4%
-
Sell·S
Director · 10b5-1
$246.6K
24.5K sh · $10.05
Own -2%
-
Sell·S
Yi Steven KEY
CHIEF EXECUTIVE OFFICER, PRES… · 10b5-1
$38.7K
4.0K sh · $9.68
Own -0%
-
Sell·S
Chief Revenue Officer · 10b5-1
$96.8K
10.0K sh · $9.68
Own -3%
-
Sell·S
Yi Steven KEY
CHIEF EXECUTIVE OFFICER, PRES… · 10b5-1
$37.9K
4.0K sh · $9.47
Own -0%
-
Sell·S
Yi Steven KEY
CHIEF EXECUTIVE OFFICER, PRES… · 10b5-1
$36.3K
4.0K sh · $9.07
Own -0%
-
Sell·S
Chief Technology Officer · 10b5-1
$27.8K
3.0K sh · $9.25
Own -1%
-
Sell·S
Yi Steven KEY
CHIEF EXECUTIVE OFFICER, PRES… · 10b5-1
$39.1K
4.0K sh · $9.78
Own -0%
-
Sell·S
Yi Steven KEY
CHIEF EXECUTIVE OFFICER, PRES… · 10b5-1
$37.8K
4.0K sh · $9.46
Own -0%
-
Sell·S
Yi Steven KEY
CHIEF EXECUTIVE OFFICER, PRES… · 10b5-1
$37.4K
4.0K sh · $9.34
Own -0%
-
Sell·S
Yi Steven KEY
CHIEF EXECUTIVE OFFICER, PRES… · 10b5-1
$36.6K
4.0K sh · $9.15
Own -0%
-
Sell·S
Yi Steven KEY
CHIEF EXECUTIVE OFFICER, PRES… · 10b5-1
$38.4K
4.0K sh · $9.60
Own -0%
-
Sell·S
Yi Steven KEY
CHIEF EXECUTIVE OFFICER, PRES… · 10b5-1
$36.9K
4.0K sh · $9.23
Own -0%
-
Sell·S
Chief Technology Officer · 10b5-1
$28.3K
3.0K sh · $9.44
Own -1%
-
Sell·S
See Remarks · 10b5-1
$37.7K
4.0K sh · $9.42
Own -0%
-
Sell·S
See Remarks · 10b5-1
$37.9K
4.0K sh · $9.48
Own -0%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| May 15, 2026 | Thompson Patrick Ryan KEY | Other F | 6.3K | $50.3K |
| May 15, 2026 | Thompson Patrick Ryan KEY | Other F | 8.1K | $65.1K |
| May 15, 2026 | Thompson Patrick Ryan KEY | Other F | 2.7K | $21.8K |
| May 15, 2026 | Thompson Patrick Ryan KEY | Other F | 3.3K | $26.2K |
| May 15, 2026 | Yeh Kuanling Amy 10b5-1 | Exercise M | 4.8K | $0 |
| May 15, 2026 | Yeh Kuanling Amy 10b5-1 | Exercise M | 5.3K | $0 |
| May 15, 2026 | Yeh Kuanling Amy 10b5-1 | Sell S | 12.0K | $96.6K |
| May 15, 2026 | Yeh Kuanling Amy 10b5-1 | Exercise M | 4.8K | $0 |
| May 15, 2026 | Yeh Kuanling Amy 10b5-1 | Exercise M | 5.3K | $0 |
| May 15, 2026 | Cramer Keith 10b5-1 | Exercise M | 4.5K | $0 |
| May 15, 2026 | Cramer Keith 10b5-1 | Exercise M | 5.3K | $0 |
| May 15, 2026 | Cramer Keith 10b5-1 | Sell S | 13.0K | $104.7K |
| May 15, 2026 | Cramer Keith 10b5-1 | Exercise M | 4.5K | $0 |
| May 15, 2026 | Cramer Keith 10b5-1 | Exercise M | 5.3K | $0 |
| May 15, 2026 | COYNE JEFFREY B 10b5-1 | Sell S | 5.0K | $40.5K |
| May 15, 2026 | COYNE JEFFREY B 10b5-1 | Other F | 2.6K | $21.1K |
| May 15, 2026 | COYNE JEFFREY B 10b5-1 | Other F | 3.2K | $26.0K |
| May 15, 2026 | COYNE JEFFREY B 10b5-1 | Other F | 1.6K | $12.7K |
| May 15, 2026 | COYNE JEFFREY B 10b5-1 | Other F | 1.8K | $14.6K |
| May 15, 2026 | StClair Lauren | Grant A | 20.9K | $0 |
| May 5, 2026 | VRABECK KATHY P | Grant A | 20.8K | $0 |
| May 5, 2026 | Jones Ramon | Grant A | 20.8K | $0 |
| May 5, 2026 | Hunt Bradley William | Grant A | 20.8K | $0 |
| May 5, 2026 | Arasu Venmal (Raji) | Grant A | 20.8K | $0 |
| Apr 29, 2026 | Yi Steven KEY 10b5-1 | Sell S | 26.7K | $267.3K |
| Apr 29, 2026 | Nonko Eugene 10b5-1 | Sell S | 26.9K | $269.1K |
| Apr 29, 2026 | Nonko Eugene 10b5-1 | Sell S | 25.6K | $256.2K |
| Apr 28, 2026 | Yi Steven KEY 10b5-1 | Sell S | 6.6K | $65.7K |
| Apr 28, 2026 | Nonko Eugene 10b5-1 | Sell S | 5.2K | $51.5K |
| Apr 28, 2026 | Nonko Eugene 10b5-1 | Sell S | 2.0K | $20.0K |
| Apr 27, 2026 | Yi Steven KEY 10b5-1 | Sell S | 33.7K | $336.2K |
| Apr 27, 2026 | Nonko Eugene 10b5-1 | Sell S | 27.5K | $276.3K |
| Apr 27, 2026 | Nonko Eugene 10b5-1 | Sell S | 28.0K | $280.9K |
| Apr 22, 2026 | Yi Steven KEY 10b5-1 | Sell S | 4.0K | $39.5K |
| Apr 21, 2026 | Yi Steven KEY 10b5-1 | Sell S | 16.0K | $161.7K |
| Apr 21, 2026 | Nonko Eugene 10b5-1 | Sell S | 22.3K | $224.3K |
| Apr 21, 2026 | Nonko Eugene 10b5-1 | Sell S | 15.2K | $153.1K |
| Apr 20, 2026 | Yi Steven KEY 10b5-1 | Sell S | 28.5K | $287.0K |
| Apr 20, 2026 | Nonko Eugene 10b5-1 | Sell S | 49.8K | $500.7K |
| Apr 20, 2026 | Nonko Eugene 10b5-1 | Sell S | 24.5K | $246.6K |
| Apr 15, 2026 | Yi Steven KEY 10b5-1 | Sell S | 4.0K | $38.7K |
| Apr 15, 2026 | Cramer Keith 10b5-1 | Sell S | 10.0K | $96.8K |
| Apr 14, 2026 | Yi Steven KEY 10b5-1 | Sell S | 4.0K | $37.9K |
| Apr 13, 2026 | Yi Steven KEY 10b5-1 | Sell S | 4.0K | $36.3K |
| Apr 10, 2026 | Yeh Kuanling Amy 10b5-1 | Sell S | 3.0K | $27.8K |
| Apr 8, 2026 | Yi Steven KEY 10b5-1 | Sell S | 4.0K | $39.1K |
| Apr 7, 2026 | Yi Steven KEY 10b5-1 | Sell S | 4.0K | $37.8K |
| Apr 6, 2026 | Yi Steven KEY 10b5-1 | Sell S | 4.0K | $37.4K |
| Apr 1, 2026 | Yi Steven KEY 10b5-1 | Sell S | 4.0K | $36.6K |
| Mar 31, 2026 | Yi Steven KEY 10b5-1 | Sell S | 4.0K | $38.4K |
| Mar 30, 2026 | Yi Steven KEY 10b5-1 | Sell S | 4.0K | $36.9K |
| Mar 27, 2026 | Yeh Kuanling Amy 10b5-1 | Sell S | 3.0K | $28.3K |
| Mar 25, 2026 | Yi Steven 10b5-1 | Sell S | 4.0K | $37.7K |
| Mar 24, 2026 | Yi Steven 10b5-1 | Sell S | 4.0K | $37.9K |
About MAX insider trading
This page tracks insider transactions for MediaAlpha, Inc. (MAX) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.