NATR

insider transactions

NATURES SUNSHINE PRODUCTS INC — buys & sells by directors, officers and 10% owners (SEC Form 4).

30D 90D 1Y

Net shares · 90d

-35.7K

0 buy · 35.7K sell

Net value · 90d

-$742.4K

$0 in · $742.4K out

Sentiment · 90d

Net selling

0% buying · 100% selling

Open-market trades · 90d

0 buy · 35.7K sell

Net buy / sell volume

Tap or hover the chart for daily net volume. Green = net buying, red = net selling.

All transactions

Sell·S
Jun 12, 26

Kevin R. Herbert KEY

EVP & President, North America

$18.0K

866 sh · $20.75

Own -2%
Sell·S
Jun 12, 26

Kevin R. Herbert KEY

EVP & President, North America

$23.4K

1.1K sh · $20.63

Own -2%
Sell·S
Jun 5, 26

Bryant J Yates KEY

EVP & President, Europe

$238.2K

12.0K sh · $19.90

Own -13%
Sell·S
Jun 1, 26

Daniel C Norman KEY

EVP & President, Asia

$200.5K

9.7K sh · $20.64

Own -17%
Sell·S
May 21, 26

Nathan G Brower

EVP, General Counsel

$262.4K

12.0K sh · $21.84

Own -22%
Grant·A
May 15, 26

Heidi Wissmiller

Director

$0

4.5K sh

Own +12%
Grant·A
May 15, 26

Bryant J Yates KEY

EVP & President, Europe

$0

8.8K sh

Own +11%
Grant·A
May 15, 26

Kenneth G. Romanzi KEY

Chief Executive Officer

$0

33.8K sh

Own +31%
Grant·A
May 15, 26

Daniel C Norman KEY

EVP & President, Asia

$0

11.4K sh

Own +25%
Grant·A
May 15, 26

Robert D Straus

Director

$0

4.5K sh

Own +9%
Grant·A
May 15, 26

Rong Yang

Director

$0

4.5K sh

Own +15%
Grant·A
May 15, 26

Tess Roering

Director

$0

4.5K sh

Own +15%
Grant·A
May 15, 26

Katie May

Director

$0

4.5K sh

Own +46%
Grant·A
May 15, 26

Jonathan David Lanoy

SVP, Chief Accounting Officer

$0

6.1K sh

Own +14%
Grant·A
May 15, 26

Curtis Kopf

Director

$0

4.5K sh

Own +15%
Grant·A
May 15, 26

Kevin R. Herbert KEY

EVP & President, North America

$0

8.3K sh

Own +20%
Grant·A
May 15, 26

Kevin Gregory Fuller

Global Chief Marketing Officer

$0

9.0K sh

Own +40%
Grant·A
May 15, 26

Erich A Fritz

EVP, Global Supply Chain

$0

9.2K sh

Own +79%
Grant·A
May 15, 26

Nathan G Brower

EVP, General Counsel

$0

9.0K sh

Own +19%
Grant·A
May 15, 26

Steven J. Fasching

Director

$0

4.5K sh

Own +41%
Other·F
May 5, 26

Daniel C Norman KEY

EVP & President, Asia

$15.9K

613 sh · $25.92

Own -1%
Exercise·M
May 5, 26

Daniel C Norman KEY

EVP & President, Asia

$0

2.1K sh

Own +5%
Other·F
May 5, 26

Daniel C Norman KEY

EVP & President, Asia

$20.3K

784 sh · $25.92

Own -2%
Exercise·M
May 5, 26

Daniel C Norman KEY

EVP & President, Asia

$0

2.7K sh

Own +6%
Other·F
May 5, 26

Daniel C Norman KEY

EVP & President, Asia

$18.3K

707 sh · $25.92

Own -2%
Exercise·M
May 5, 26

Daniel C Norman KEY

EVP & President, Asia

$0

2.4K sh

Own +6%
Other·F
May 5, 26

Kenneth G. Romanzi KEY

Chief Executive Officer

$149.1K

5.8K sh · $25.92

Own -5%
Exercise·M
May 5, 26

Kenneth G. Romanzi KEY

Chief Executive Officer

$0

13.1K sh

Own +13%
Other·F
May 5, 26

Bryant J Yates KEY

EVP & President, Europe

$12.2K

472 sh · $25.92

Own -1%
Exercise·M
May 5, 26

Bryant J Yates KEY

EVP & President, Europe

$0

1.6K sh

Own +2%
Other·F
May 5, 26

Bryant J Yates KEY

EVP & President, Europe

$20.3K

784 sh · $25.92

Own -1%
Exercise·M
May 5, 26

Bryant J Yates KEY

EVP & President, Europe

$0

2.7K sh

Own +4%
Other·F
May 5, 26

Bryant J Yates KEY

EVP & President, Europe

$18.3K

707 sh · $25.92

Own -1%
Exercise·M
May 5, 26

Bryant J Yates KEY

EVP & President, Europe

$0

2.4K sh

Own +3%
Other·F
May 5, 26

Jonathan David Lanoy

SVP, Chief Accounting Officer

$8.5K

327 sh · $25.92

Own -1%
Exercise·M
May 5, 26

Jonathan David Lanoy

SVP, Chief Accounting Officer

$0

1.1K sh

Own +3%
Other·F
May 5, 26

Jonathan David Lanoy

SVP, Chief Accounting Officer

$11.7K

452 sh · $25.92

Own -1%
Exercise·M
May 5, 26

Jonathan David Lanoy

SVP, Chief Accounting Officer

$0

1.6K sh

Own +4%
Other·F
May 5, 26

Jonathan David Lanoy

SVP, Chief Accounting Officer

$3.4K

133 sh · $25.92

Own -0%
Exercise·M
May 5, 26

Jonathan David Lanoy

SVP, Chief Accounting Officer

$0

460 sh

Own +1%
Other·F
May 5, 26

Leslie Shane Jones KEY

EVP & Chief Financial Officer

$28.2K

1.1K sh · $25.92

Own -1%
Exercise·M
May 5, 26

Leslie Shane Jones KEY

EVP & Chief Financial Officer

$0

2.5K sh

Own +2%
Other·F
May 5, 26

Leslie Shane Jones KEY

EVP & Chief Financial Officer

$45.5K

1.8K sh · $25.92

Own -2%
Exercise·M
May 5, 26

Leslie Shane Jones KEY

EVP & Chief Financial Officer

$0

4.0K sh

Own +4%
Other·F
May 5, 26

Kevin R. Herbert KEY

EVP & President, North America

$9.5K

366 sh · $25.92

Own -1%
Exercise·M
May 5, 26

Kevin R. Herbert KEY

EVP & President, North America

$0

1.5K sh

Own +4%
Other·F
May 5, 26

Kevin Gregory Fuller

Global Chief Marketing Officer

$14.8K

573 sh · $25.92

Own -2%
Exercise·M
May 5, 26

Kevin Gregory Fuller

Global Chief Marketing Officer

$0

1.7K sh

Own +8%
Other·F
May 5, 26

Erich A Fritz

EVP, Global Supply Chain

$12.2K

469 sh · $25.92

Own -4%
Exercise·M
May 5, 26

Erich A Fritz

EVP, Global Supply Chain

$0

1.4K sh

Own +13%
Other·F
May 5, 26

Nathan G Brower

EVP, General Counsel

$11.4K

441 sh · $25.92

Own -1%
Exercise·M
May 5, 26

Nathan G Brower

EVP, General Counsel

$0

1.5K sh

Own +3%
Other·F
May 5, 26

Nathan G Brower

EVP, General Counsel

$16.7K

645 sh · $25.92

Own -1%
Exercise·M
May 5, 26

Nathan G Brower

EVP, General Counsel

$0

2.2K sh

Own +5%
Other·F
May 5, 26

Nathan G Brower

EVP, General Counsel

$15.1K

582 sh · $25.92

Own -1%
Exercise·M
May 5, 26

Nathan G Brower

EVP, General Counsel

$0

2.0K sh

Own +5%
Other·F
Apr 20, 26

Daniel C Norman KEY

EVP & President, Asia

$42.4K

1.6K sh · $27.07

Own -4%
Other·F
Apr 20, 26

Bryant J Yates KEY

EVP & President, Europe

$42.4K

1.6K sh · $27.07

Own -2%
Other·F
Apr 20, 26

Jonathan David Lanoy

SVP, Chief Accounting Officer

$25.7K

951 sh · $27.07

Own -2%
Other·F
Apr 20, 26

Leslie Shane Jones KEY

EVP & Chief Financial Officer

$95.1K

3.5K sh · $27.07

Own -3%
Other·F
Apr 20, 26

Nathan G Brower

EVP, General Counsel

$34.9K

1.3K sh · $27.07

Own -3%

Date▾	Insider	Role	Type	Shares	Own Δ	Price	Value
Jun 12, 2026	Kevin R. Herbert KEY	EVP & President, North America	Sell S	866	-2%	$20.75	$18.0K
Jun 12, 2026	Kevin R. Herbert KEY	EVP & President, North America	Sell S	1.1K	-2%	$20.63	$23.4K
Jun 5, 2026	Bryant J Yates KEY	EVP & President, Europe	Sell S	12.0K	-13%	$19.90	$238.2K
Jun 1, 2026	Daniel C Norman KEY	EVP & President, Asia	Sell S	9.7K	-17%	$20.64	$200.5K
May 21, 2026	Nathan G Brower	EVP, General Counsel	Sell S	12.0K	-22%	$21.84	$262.4K
May 15, 2026	Heidi Wissmiller	Director	Grant A	4.5K	+12%	—	$0
May 15, 2026	Bryant J Yates KEY	EVP & President, Europe	Grant A	8.8K	+11%	—	$0
May 15, 2026	Kenneth G. Romanzi KEY	Chief Executive Officer	Grant A	33.8K	+31%	—	$0
May 15, 2026	Daniel C Norman KEY	EVP & President, Asia	Grant A	11.4K	+25%	—	$0
May 15, 2026	Robert D Straus	Director	Grant A	4.5K	+9%	—	$0
May 15, 2026	Rong Yang	Director	Grant A	4.5K	+15%	—	$0
May 15, 2026	Tess Roering	Director	Grant A	4.5K	+15%	—	$0
May 15, 2026	Katie May	Director	Grant A	4.5K	+46%	—	$0
May 15, 2026	Jonathan David Lanoy	SVP, Chief Accounting Officer	Grant A	6.1K	+14%	—	$0
May 15, 2026	Curtis Kopf	Director	Grant A	4.5K	+15%	—	$0
May 15, 2026	Kevin R. Herbert KEY	EVP & President, North America	Grant A	8.3K	+20%	—	$0
May 15, 2026	Kevin Gregory Fuller	Global Chief Marketing Officer	Grant A	9.0K	+40%	—	$0
May 15, 2026	Erich A Fritz	EVP, Global Supply Chain	Grant A	9.2K	+79%	—	$0
May 15, 2026	Nathan G Brower	EVP, General Counsel	Grant A	9.0K	+19%	—	$0
May 15, 2026	Steven J. Fasching	Director	Grant A	4.5K	+41%	—	$0
May 5, 2026	Daniel C Norman KEY	EVP & President, Asia	Other F	613	-1%	$25.92	$15.9K
May 5, 2026	Daniel C Norman KEY	EVP & President, Asia	Exercise M	2.1K	+5%	—	$0
May 5, 2026	Daniel C Norman KEY	EVP & President, Asia	Other F	784	-2%	$25.92	$20.3K
May 5, 2026	Daniel C Norman KEY	EVP & President, Asia	Exercise M	2.7K	+6%	—	$0
May 5, 2026	Daniel C Norman KEY	EVP & President, Asia	Other F	707	-2%	$25.92	$18.3K
May 5, 2026	Daniel C Norman KEY	EVP & President, Asia	Exercise M	2.4K	+6%	—	$0
May 5, 2026	Kenneth G. Romanzi KEY	Chief Executive Officer	Other F	5.8K	-5%	$25.92	$149.1K
May 5, 2026	Kenneth G. Romanzi KEY	Chief Executive Officer	Exercise M	13.1K	+13%	—	$0
May 5, 2026	Bryant J Yates KEY	EVP & President, Europe	Other F	472	-1%	$25.92	$12.2K
May 5, 2026	Bryant J Yates KEY	EVP & President, Europe	Exercise M	1.6K	+2%	—	$0
May 5, 2026	Bryant J Yates KEY	EVP & President, Europe	Other F	784	-1%	$25.92	$20.3K
May 5, 2026	Bryant J Yates KEY	EVP & President, Europe	Exercise M	2.7K	+4%	—	$0
May 5, 2026	Bryant J Yates KEY	EVP & President, Europe	Other F	707	-1%	$25.92	$18.3K
May 5, 2026	Bryant J Yates KEY	EVP & President, Europe	Exercise M	2.4K	+3%	—	$0
May 5, 2026	Jonathan David Lanoy	SVP, Chief Accounting Officer	Other F	327	-1%	$25.92	$8.5K
May 5, 2026	Jonathan David Lanoy	SVP, Chief Accounting Officer	Exercise M	1.1K	+3%	—	$0
May 5, 2026	Jonathan David Lanoy	SVP, Chief Accounting Officer	Other F	452	-1%	$25.92	$11.7K
May 5, 2026	Jonathan David Lanoy	SVP, Chief Accounting Officer	Exercise M	1.6K	+4%	—	$0
May 5, 2026	Jonathan David Lanoy	SVP, Chief Accounting Officer	Other F	133	-0%	$25.92	$3.4K
May 5, 2026	Jonathan David Lanoy	SVP, Chief Accounting Officer	Exercise M	460	+1%	—	$0
May 5, 2026	Leslie Shane Jones KEY	EVP & Chief Financial Officer	Other F	1.1K	-1%	$25.92	$28.2K
May 5, 2026	Leslie Shane Jones KEY	EVP & Chief Financial Officer	Exercise M	2.5K	+2%	—	$0
May 5, 2026	Leslie Shane Jones KEY	EVP & Chief Financial Officer	Other F	1.8K	-2%	$25.92	$45.5K
May 5, 2026	Leslie Shane Jones KEY	EVP & Chief Financial Officer	Exercise M	4.0K	+4%	—	$0
May 5, 2026	Kevin R. Herbert KEY	EVP & President, North America	Other F	366	-1%	$25.92	$9.5K
May 5, 2026	Kevin R. Herbert KEY	EVP & President, North America	Exercise M	1.5K	+4%	—	$0
May 5, 2026	Kevin Gregory Fuller	Global Chief Marketing Officer	Other F	573	-2%	$25.92	$14.8K
May 5, 2026	Kevin Gregory Fuller	Global Chief Marketing Officer	Exercise M	1.7K	+8%	—	$0
May 5, 2026	Erich A Fritz	EVP, Global Supply Chain	Other F	469	-4%	$25.92	$12.2K
May 5, 2026	Erich A Fritz	EVP, Global Supply Chain	Exercise M	1.4K	+13%	—	$0
May 5, 2026	Nathan G Brower	EVP, General Counsel	Other F	441	-1%	$25.92	$11.4K
May 5, 2026	Nathan G Brower	EVP, General Counsel	Exercise M	1.5K	+3%	—	$0
May 5, 2026	Nathan G Brower	EVP, General Counsel	Other F	645	-1%	$25.92	$16.7K
May 5, 2026	Nathan G Brower	EVP, General Counsel	Exercise M	2.2K	+5%	—	$0
May 5, 2026	Nathan G Brower	EVP, General Counsel	Other F	582	-1%	$25.92	$15.1K
May 5, 2026	Nathan G Brower	EVP, General Counsel	Exercise M	2.0K	+5%	—	$0
Apr 20, 2026	Daniel C Norman KEY	EVP & President, Asia	Other F	1.6K	-4%	$27.07	$42.4K
Apr 20, 2026	Bryant J Yates KEY	EVP & President, Europe	Other F	1.6K	-2%	$27.07	$42.4K
Apr 20, 2026	Jonathan David Lanoy	SVP, Chief Accounting Officer	Other F	951	-2%	$27.07	$25.7K
Apr 20, 2026	Leslie Shane Jones KEY	EVP & Chief Financial Officer	Other F	3.5K	-3%	$27.07	$95.1K
Apr 20, 2026	Nathan G Brower	EVP, General Counsel	Other F	1.3K	-3%	$27.07	$34.9K

About NATR insider trading

This page tracks insider transactions for NATURES SUNSHINE PRODUCTS INC (NATR) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.