NOW
insider transactionsServiceNow, Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Net shares · 90d
-66.0K
0 buy · 66.0K sell
Net value · 90d
-$3.4M
$0 in · $3.4M out
Sentiment · 90d
Net selling
0% buying · 100% selling
Open-market trades · 90d
10
0 buy · 66.0K sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
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Sell·S
Director · 10b5-1
$51.1K
1.9K sh · $26.79
Own -4%
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Sell·S
Director · 10b5-1
$78.6K
3.1K sh · $25.41
Own -6%
-
Grant·A
Director
$0
2.7K sh
Own New
-
Grant·A
Director
$0
9.0K sh
Own +20%
-
Grant·A
Director · 10b5-1
$0
4.4K sh
Own New
-
Exercise·M
Director · 10b5-1
$0
729 sh
Own New
-
Sell·S
Director · 10b5-1
$18.3K
365 sh · $50.04
Own -3%
-
Exercise·M
Director · 10b5-1
$0
729 sh
Own +7%
-
Sell·S
Director
$173.4K
1.6K sh · $108.70
Own -13%
-
Grant·A
Director
$0
5.2K sh
Own +36%
-
Other·J
Director
$0
1.1K sh
-
Other·J
Director
$0
1.1K sh
-
Grant·A
Director
$0
3.3K sh
Own +11%
-
Grant·A
Director
$0
3.3K sh
Own +40%
-
Grant·A
Director
$0
3.3K sh
Own +204%
-
Grant·A
Director
$0
3.3K sh
Own +202%
-
Grant·A
Director
$0
3.3K sh
Own +35%
-
Grant·A
Director
$0
3.3K sh
Own +18%
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Sell·S
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$103.2K
1.0K sh · $98.51
Own -8%
-
Exercise·M
Amit Zavery KEY
President, CPO and COO
$0
7.2K sh
Own +10%
-
Exercise·M
Amit Zavery KEY
President, CPO and COO
$0
3.1K sh
Own +17%
-
Other·F
Amit Zavery KEY
President, CPO and COO
$367.0K
3.9K sh · $95.07
Own -5%
-
Exercise·M
Amit Zavery KEY
President, CPO and COO
$0
7.2K sh
Own +10%
-
Other·F
Amit Zavery KEY
President, CPO and COO
$160.5K
1.7K sh · $95.07
Own -2%
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Exercise·M
Amit Zavery KEY
President, CPO and COO
$0
3.1K sh
Own +4%
-
Exercise·M
Pres. & Chief Legal Officer
$0
2.2K sh
Own +10%
-
Exercise·M
Pres. & Chief Legal Officer
$0
2.9K sh
Own +11%
-
Other·F
Pres. & Chief Legal Officer
$82.7K
870 sh · $95.07
Own -14%
-
Exercise·M
Pres. & Chief Legal Officer
$0
2.2K sh
Own +57%
-
Other·F
Pres. & Chief Legal Officer
$107.0K
1.1K sh · $95.07
Own -22%
-
Exercise·M
Pres. & Chief Legal Officer
$0
2.9K sh
Own +132%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
5.6K sh
Own +10%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
2.4K sh
Own +17%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
1.6K sh
Own +50%
-
Other·F
Gina Mastantuono KEY
President and CFO
$286.4K
3.0K sh · $95.07
Own -3%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
5.6K sh
Own +6%
-
Other·F
Gina Mastantuono KEY
President and CFO
$120.2K
1.3K sh · $95.07
Own -1%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
2.4K sh
Own +2%
-
Other·F
Gina Mastantuono KEY
President and CFO
$81.6K
858 sh · $95.07
Own -1%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
1.6K sh
Own +2%
-
Exercise·M
Principal Accounting Officer
$0
739 sh
Own +7%
-
Exercise·M
Principal Accounting Officer
$0
235 sh
Own +10%
-
Exercise·M
Principal Accounting Officer
$0
485 sh
Own +50%
-
Other·F
Principal Accounting Officer
$24.3K
256 sh · $95.07
Own -3%
-
Exercise·M
Principal Accounting Officer
$0
739 sh
Own +8%
-
Other·F
Principal Accounting Officer
$7.8K
82 sh · $95.07
Own -1%
-
Exercise·M
Principal Accounting Officer
$0
235 sh
Own +3%
-
Other·F
Principal Accounting Officer
$16.0K
168 sh · $95.07
Own -2%
-
Exercise·M
Principal Accounting Officer
$0
485 sh
Own +6%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
5.6K sh
Own +10%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
1.1K sh
Own +14%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
940 sh
Own +17%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
300 sh
Own +25%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
340 sh
Own +50%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$212.7K
2.2K sh · $95.07
Own -15%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
5.6K sh
Own +57%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$42.0K
442 sh · $95.07
Own -4%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
1.1K sh
Own +12%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$35.7K
376 sh · $95.07
Own -4%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
940 sh
Own +11%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$11.4K
120 sh · $95.07
Own -1%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
300 sh
Own +4%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$12.9K
136 sh · $95.07
Own -2%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
340 sh
Own +4%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
3.6K sh
Own +10%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
1.5K sh
Own +17%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
970 sh
Own +50%
-
Other·F
Chief People & AI Enblmt. Off.
$173.1K
1.8K sh · $95.07
Own -5%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
3.6K sh
Own +11%
-
Other·F
Chief People & AI Enblmt. Off.
$72.3K
761 sh · $95.07
Own -2%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
1.5K sh
Own +5%
-
Other·F
Chief People & AI Enblmt. Off.
$47.2K
496 sh · $95.07
Own -2%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
970 sh
Own +3%
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Sell·S
Director
$1.5M
16.4K sh · $90.14
Own -35%
-
Sell·S
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$13.7K
151 sh · $90.47
Own -2%
-
Exercise·M
Amit Zavery KEY
President, CPO and COO
$0
10.0K sh
Own +100%
-
Other·F
Amit Zavery KEY
President, CPO and COO
$502.6K
5.4K sh · $93.59
Own -7%
-
Exercise·M
Amit Zavery KEY
President, CPO and COO
$0
10.0K sh
Own +15%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
3.9K sh
Own +100%
-
Other·F
Gina Mastantuono KEY
President and CFO
$198.5K
2.1K sh · $93.59
Own -2%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
3.9K sh
Own +4%
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Exercise·M
Principal Accounting Officer
$0
305 sh
Own +17%
-
Other·F
Principal Accounting Officer
$9.9K
106 sh · $93.59
Own -1%
-
Exercise·M
Principal Accounting Officer
$0
305 sh
Own +4%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
70 sh
Own +12%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
320 sh
Own +16%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops
$2.6K
28 sh · $93.59
Own -0%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
70 sh
Own +1%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops
$12.0K
128 sh · $93.59
Own -2%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
320 sh
Own +4%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
2.6K sh
Own +100%
-
Other·F
Chief People & AI Enblmt. Off.
$136.2K
1.5K sh · $93.59
Own -5%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
2.6K sh
Own +9%
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Grant·A
Gina Mastantuono KEY
President and CFO
$25.7M
39.2K sh · $655.94
Own +20%
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Grant·A
Chief People & AI Enblmt. Off.
$12.8M
19.6K sh · $655.94
Own +20%
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Sell·S
Chief People & AI Enblmt. Off.
$799.9K
8.9K sh · $89.60
Own -23%
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Sell·S
Director
$457.2K
22.5K sh · $20.32
Own -57%
-
Sell·S
Director
$204.5K
10.0K sh · $20.45
Own -20%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jun 16, 2026 | Teresa Briggs 10b5-1 | Sell S | 1.9K | $51.1K |
| Jun 16, 2026 | Teresa Briggs 10b5-1 | Sell S | 3.1K | $78.6K |
| Jun 15, 2026 | Eric S. Yuan | Grant A | 2.7K | $0 |
| Jun 8, 2026 | Teresa Briggs | Grant A | 9.0K | $0 |
| Jun 1, 2026 | Teresa Briggs 10b5-1 | Grant A | 4.4K | $0 |
| May 29, 2026 | Teresa Briggs 10b5-1 | Exercise M | 729 | $0 |
| May 29, 2026 | Teresa Briggs 10b5-1 | Sell S | 365 | $18.3K |
| May 29, 2026 | Teresa Briggs 10b5-1 | Exercise M | 729 | $0 |
| May 28, 2026 | Teresa Briggs | Sell S | 1.6K | $173.4K |
| May 28, 2026 | Gina Mastantuono | Grant A | 5.2K | $0 |
| May 27, 2026 | Gina Mastantuono | Other J | 1.1K | $0 |
| May 27, 2026 | Gina Mastantuono | Other J | 1.1K | $0 |
| May 21, 2026 | Anita M Sands | Grant A | 3.3K | $0 |
| May 21, 2026 | Larry Quinlan | Grant A | 3.3K | $0 |
| May 21, 2026 | Frederic B Luddy | Grant A | 3.3K | $0 |
| May 21, 2026 | Lawrence Jackson | Grant A | 3.3K | $0 |
| May 21, 2026 | Teresa Briggs | Grant A | 3.3K | $0 |
| May 21, 2026 | Susan L Bostrom | Grant A | 3.3K | $0 |
| May 18, 2026 | Paul Fipps KEY 10b5-1 | Sell S | 1.0K | $103.2K |
| May 15, 2026 | Amit Zavery KEY | Exercise M | 7.2K | $0 |
| May 15, 2026 | Amit Zavery KEY | Exercise M | 3.1K | $0 |
| May 15, 2026 | Amit Zavery KEY | Other F | 3.9K | $367.0K |
| May 15, 2026 | Amit Zavery KEY | Exercise M | 7.2K | $0 |
| May 15, 2026 | Amit Zavery KEY | Other F | 1.7K | $160.5K |
| May 15, 2026 | Amit Zavery KEY | Exercise M | 3.1K | $0 |
| May 15, 2026 | Hossein Nowbar | Exercise M | 2.2K | $0 |
| May 15, 2026 | Hossein Nowbar | Exercise M | 2.9K | $0 |
| May 15, 2026 | Hossein Nowbar | Other F | 870 | $82.7K |
| May 15, 2026 | Hossein Nowbar | Exercise M | 2.2K | $0 |
| May 15, 2026 | Hossein Nowbar | Other F | 1.1K | $107.0K |
| May 15, 2026 | Hossein Nowbar | Exercise M | 2.9K | $0 |
| May 15, 2026 | Gina Mastantuono KEY | Exercise M | 5.6K | $0 |
| May 15, 2026 | Gina Mastantuono KEY | Exercise M | 2.4K | $0 |
| May 15, 2026 | Gina Mastantuono KEY | Exercise M | 1.6K | $0 |
| May 15, 2026 | Gina Mastantuono KEY | Other F | 3.0K | $286.4K |
| May 15, 2026 | Gina Mastantuono KEY | Exercise M | 5.6K | $0 |
| May 15, 2026 | Gina Mastantuono KEY | Other F | 1.3K | $120.2K |
| May 15, 2026 | Gina Mastantuono KEY | Exercise M | 2.4K | $0 |
| May 15, 2026 | Gina Mastantuono KEY | Other F | 858 | $81.6K |
| May 15, 2026 | Gina Mastantuono KEY | Exercise M | 1.6K | $0 |
| May 15, 2026 | Danielle Fontaine | Exercise M | 739 | $0 |
| May 15, 2026 | Danielle Fontaine | Exercise M | 235 | $0 |
| May 15, 2026 | Danielle Fontaine | Exercise M | 485 | $0 |
| May 15, 2026 | Danielle Fontaine | Other F | 256 | $24.3K |
| May 15, 2026 | Danielle Fontaine | Exercise M | 739 | $0 |
| May 15, 2026 | Danielle Fontaine | Other F | 82 | $7.8K |
| May 15, 2026 | Danielle Fontaine | Exercise M | 235 | $0 |
| May 15, 2026 | Danielle Fontaine | Other F | 168 | $16.0K |
| May 15, 2026 | Danielle Fontaine | Exercise M | 485 | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 5.6K | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 1.1K | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 940 | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 300 | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 340 | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Other F | 2.2K | $212.7K |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 5.6K | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Other F | 442 | $42.0K |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 1.1K | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Other F | 376 | $35.7K |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 940 | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Other F | 120 | $11.4K |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 300 | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Other F | 136 | $12.9K |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 340 | $0 |
| May 15, 2026 | Jacqueline P Canney | Exercise M | 3.6K | $0 |
| May 15, 2026 | Jacqueline P Canney | Exercise M | 1.5K | $0 |
| May 15, 2026 | Jacqueline P Canney | Exercise M | 970 | $0 |
| May 15, 2026 | Jacqueline P Canney | Other F | 1.8K | $173.1K |
| May 15, 2026 | Jacqueline P Canney | Exercise M | 3.6K | $0 |
| May 15, 2026 | Jacqueline P Canney | Other F | 761 | $72.3K |
| May 15, 2026 | Jacqueline P Canney | Exercise M | 1.5K | $0 |
| May 15, 2026 | Jacqueline P Canney | Other F | 496 | $47.2K |
| May 15, 2026 | Jacqueline P Canney | Exercise M | 970 | $0 |
| May 14, 2026 | Anita M Sands | Sell S | 16.4K | $1.5M |
| May 8, 2026 | Paul Fipps KEY 10b5-1 | Sell S | 151 | $13.7K |
| May 7, 2026 | Amit Zavery KEY | Exercise M | 10.0K | $0 |
| May 7, 2026 | Amit Zavery KEY | Other F | 5.4K | $502.6K |
| May 7, 2026 | Amit Zavery KEY | Exercise M | 10.0K | $0 |
| May 7, 2026 | Gina Mastantuono KEY | Exercise M | 3.9K | $0 |
| May 7, 2026 | Gina Mastantuono KEY | Other F | 2.1K | $198.5K |
| May 7, 2026 | Gina Mastantuono KEY | Exercise M | 3.9K | $0 |
| May 7, 2026 | Danielle Fontaine | Exercise M | 305 | $0 |
| May 7, 2026 | Danielle Fontaine | Other F | 106 | $9.9K |
| May 7, 2026 | Danielle Fontaine | Exercise M | 305 | $0 |
| May 7, 2026 | Paul Fipps KEY | Exercise M | 70 | $0 |
| May 7, 2026 | Paul Fipps KEY | Exercise M | 320 | $0 |
| May 7, 2026 | Paul Fipps KEY | Other F | 28 | $2.6K |
| May 7, 2026 | Paul Fipps KEY | Exercise M | 70 | $0 |
| May 7, 2026 | Paul Fipps KEY | Other F | 128 | $12.0K |
| May 7, 2026 | Paul Fipps KEY | Exercise M | 320 | $0 |
| May 7, 2026 | Jacqueline P Canney | Exercise M | 2.6K | $0 |
| May 7, 2026 | Jacqueline P Canney | Other F | 1.5K | $136.2K |
| May 7, 2026 | Jacqueline P Canney | Exercise M | 2.6K | $0 |
| Apr 29, 2026 | Gina Mastantuono KEY | Grant A | 39.2K | $25.7M |
| Apr 29, 2026 | Jacqueline P Canney | Grant A | 19.6K | $12.8M |
| Apr 24, 2026 | Jacqueline P Canney | Sell S | 8.9K | $799.9K |
| Mar 27, 2026 | Susan L Bostrom | Sell S | 22.5K | $457.2K |
| Mar 27, 2026 | Susan L Bostrom | Sell S | 10.0K | $204.5K |
About NOW insider trading
This page tracks insider transactions for ServiceNow, Inc. (NOW) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.