NOW
insider transactionsServiceNow, Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Net shares · 365d
-81.1K
0 buy · 81.1K sell
Net value · 365d
-$4.9M
$0 in · $4.9M out
Sentiment · 365d
Net selling
0% buying · 100% selling
Open-market trades · 365d
14
0 buy · 81.1K sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
-
Sell·S
Director · 10b5-1
$51.1K
1.9K sh · $26.79
Own -4%
-
Sell·S
Director · 10b5-1
$78.6K
3.1K sh · $25.41
Own -6%
-
Grant·A
Director
$0
2.7K sh
Own New
-
Grant·A
Director
$0
9.0K sh
Own +20%
-
Grant·A
Director · 10b5-1
$0
4.4K sh
Own New
-
Exercise·M
Director · 10b5-1
$0
729 sh
Own New
-
Sell·S
Director · 10b5-1
$18.3K
365 sh · $50.04
Own -3%
-
Exercise·M
Director · 10b5-1
$0
729 sh
Own +7%
-
Sell·S
Director
$173.4K
1.6K sh · $108.70
Own -13%
-
Grant·A
Director
$0
5.2K sh
Own +36%
-
Other·J
Director
$0
1.1K sh
-
Other·J
Director
$0
1.1K sh
-
Grant·A
Director
$0
3.3K sh
Own +11%
-
Grant·A
Director
$0
3.3K sh
Own +40%
-
Grant·A
Director
$0
3.3K sh
Own +204%
-
Grant·A
Director
$0
3.3K sh
Own +202%
-
Grant·A
Director
$0
3.3K sh
Own +35%
-
Grant·A
Director
$0
3.3K sh
Own +18%
-
Sell·S
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$103.2K
1.0K sh · $98.51
Own -8%
-
Exercise·M
Amit Zavery KEY
President, CPO and COO
$0
7.2K sh
Own +10%
-
Exercise·M
Amit Zavery KEY
President, CPO and COO
$0
3.1K sh
Own +17%
-
Other·F
Amit Zavery KEY
President, CPO and COO
$367.0K
3.9K sh · $95.07
Own -5%
-
Exercise·M
Amit Zavery KEY
President, CPO and COO
$0
7.2K sh
Own +10%
-
Other·F
Amit Zavery KEY
President, CPO and COO
$160.5K
1.7K sh · $95.07
Own -2%
-
Exercise·M
Amit Zavery KEY
President, CPO and COO
$0
3.1K sh
Own +4%
-
Exercise·M
Pres. & Chief Legal Officer
$0
2.2K sh
Own +10%
-
Exercise·M
Pres. & Chief Legal Officer
$0
2.9K sh
Own +11%
-
Other·F
Pres. & Chief Legal Officer
$82.7K
870 sh · $95.07
Own -14%
-
Exercise·M
Pres. & Chief Legal Officer
$0
2.2K sh
Own +57%
-
Other·F
Pres. & Chief Legal Officer
$107.0K
1.1K sh · $95.07
Own -22%
-
Exercise·M
Pres. & Chief Legal Officer
$0
2.9K sh
Own +132%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
5.6K sh
Own +10%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
2.4K sh
Own +17%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
1.6K sh
Own +50%
-
Other·F
Gina Mastantuono KEY
President and CFO
$286.4K
3.0K sh · $95.07
Own -3%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
5.6K sh
Own +6%
-
Other·F
Gina Mastantuono KEY
President and CFO
$120.2K
1.3K sh · $95.07
Own -1%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
2.4K sh
Own +2%
-
Other·F
Gina Mastantuono KEY
President and CFO
$81.6K
858 sh · $95.07
Own -1%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
1.6K sh
Own +2%
-
Exercise·M
Principal Accounting Officer
$0
739 sh
Own +7%
-
Exercise·M
Principal Accounting Officer
$0
235 sh
Own +10%
-
Exercise·M
Principal Accounting Officer
$0
485 sh
Own +50%
-
Other·F
Principal Accounting Officer
$24.3K
256 sh · $95.07
Own -3%
-
Exercise·M
Principal Accounting Officer
$0
739 sh
Own +8%
-
Other·F
Principal Accounting Officer
$7.8K
82 sh · $95.07
Own -1%
-
Exercise·M
Principal Accounting Officer
$0
235 sh
Own +3%
-
Other·F
Principal Accounting Officer
$16.0K
168 sh · $95.07
Own -2%
-
Exercise·M
Principal Accounting Officer
$0
485 sh
Own +6%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
5.6K sh
Own +10%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
1.1K sh
Own +14%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
940 sh
Own +17%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
300 sh
Own +25%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
340 sh
Own +50%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$212.7K
2.2K sh · $95.07
Own -15%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
5.6K sh
Own +57%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$42.0K
442 sh · $95.07
Own -4%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
1.1K sh
Own +12%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$35.7K
376 sh · $95.07
Own -4%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
940 sh
Own +11%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$11.4K
120 sh · $95.07
Own -1%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
300 sh
Own +4%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$12.9K
136 sh · $95.07
Own -2%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
340 sh
Own +4%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
3.6K sh
Own +10%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
1.5K sh
Own +17%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
970 sh
Own +50%
-
Other·F
Chief People & AI Enblmt. Off.
$173.1K
1.8K sh · $95.07
Own -5%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
3.6K sh
Own +11%
-
Other·F
Chief People & AI Enblmt. Off.
$72.3K
761 sh · $95.07
Own -2%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
1.5K sh
Own +5%
-
Other·F
Chief People & AI Enblmt. Off.
$47.2K
496 sh · $95.07
Own -2%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
970 sh
Own +3%
-
Sell·S
Director
$1.5M
16.4K sh · $90.14
Own -35%
-
Sell·S
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$13.7K
151 sh · $90.47
Own -2%
-
Exercise·M
Amit Zavery KEY
President, CPO and COO
$0
10.0K sh
Own +100%
-
Other·F
Amit Zavery KEY
President, CPO and COO
$502.6K
5.4K sh · $93.59
Own -7%
-
Exercise·M
Amit Zavery KEY
President, CPO and COO
$0
10.0K sh
Own +15%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
3.9K sh
Own +100%
-
Other·F
Gina Mastantuono KEY
President and CFO
$198.5K
2.1K sh · $93.59
Own -2%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
3.9K sh
Own +4%
-
Exercise·M
Principal Accounting Officer
$0
305 sh
Own +17%
-
Other·F
Principal Accounting Officer
$9.9K
106 sh · $93.59
Own -1%
-
Exercise·M
Principal Accounting Officer
$0
305 sh
Own +4%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
70 sh
Own +12%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
320 sh
Own +16%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops
$2.6K
28 sh · $93.59
Own -0%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
70 sh
Own +1%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops
$12.0K
128 sh · $93.59
Own -2%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
320 sh
Own +4%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
2.6K sh
Own +100%
-
Other·F
Chief People & AI Enblmt. Off.
$136.2K
1.5K sh · $93.59
Own -5%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
2.6K sh
Own +9%
-
Grant·A
Gina Mastantuono KEY
President and CFO
$25.7M
39.2K sh · $655.94
Own +20%
-
Grant·A
Chief People & AI Enblmt. Off.
$12.8M
19.6K sh · $655.94
Own +20%
-
Sell·S
Chief People & AI Enblmt. Off.
$799.9K
8.9K sh · $89.60
Own -23%
-
Sell·S
Director
$457.2K
22.5K sh · $20.32
Own -57%
-
Sell·S
Director
$204.5K
10.0K sh · $20.45
Own -20%
-
Exercise·M
Director
$0
729 sh
Own New
-
Exercise·M
Director
$0
729 sh
Own +8%
-
Sell·S
Director · 10b5-1
$16.1K
364 sh · $44.31
Own -4%
-
Sell·S
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$376.1K
3.7K sh · $101.77
Own -31%
-
Other·J
Director
$0
1.1K sh
-
Other·J
Director
$0
1.1K sh
-
Sell·S
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$1.0M
9.6K sh · $105.93
Own -45%
-
Grant·A
Amit Zavery KEY
President, CPO and COO
$0
86.2K sh
Own New
-
Grant·A
Pres. & Chief Legal Officer
$0
26.5K sh
Own New
-
Exercise·M
Former Principal Acctg Officer
$0
6.6K sh
Own New
-
Exercise·M
Former Principal Acctg Officer
$0
235 sh
Own +33%
-
Grant·A
Former Principal Acctg Officer
$0
15.2K sh
Own New
-
Other·F
Former Principal Acctg Officer
$271.2K
2.6K sh · $105.91
Own -7%
-
Exercise·M
Former Principal Acctg Officer
$0
6.6K sh
Own +23%
-
Other·F
Former Principal Acctg Officer
$11.9K
112 sh · $105.91
Own -0%
-
Exercise·M
Former Principal Acctg Officer
$0
235 sh
Own +1%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
44.4K sh
Own New
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
1.6K sh
Own +33%
-
Grant·A
Gina Mastantuono KEY
President and CFO
$0
67.2K sh
Own New
-
Other·F
Gina Mastantuono KEY
President and CFO
$2.5M
23.9K sh · $105.91
Own -20%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
44.4K sh
Own +58%
-
Other·F
Gina Mastantuono KEY
President and CFO
$90.9K
858 sh · $105.91
Own -1%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
1.6K sh
Own +2%
-
Exercise·M
Principal Accounting Officer
$0
485 sh
Own +33%
-
Grant·A
Principal Accounting Officer
$0
11.8K sh
Own New
-
Other·F
Principal Accounting Officer
$21.1K
199 sh · $105.91
Own -2%
-
Exercise·M
Principal Accounting Officer
$0
485 sh
Own +6%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
9.5K sh
Own New
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
300 sh
Own +20%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
340 sh
Own +33%
-
Grant·A
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
67.2K sh
Own New
-
Other·F
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$400.4K
3.8K sh · $105.91
Own -15%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
9.5K sh
Own +60%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$12.7K
120 sh · $105.91
Own -1%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
300 sh
Own +2%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$14.4K
136 sh · $105.91
Own -1%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops · 10b5-1
$0
340 sh
Own +2%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
27.0K sh
Own New
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
970 sh
Own +33%
-
Grant·A
Chief People & AI Enblmt. Off.
$0
42.8K sh
Own New
-
Other·F
Chief People & AI Enblmt. Off.
$1.5M
13.8K sh · $105.91
Own -26%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
27.0K sh
Own +107%
-
Other·F
Chief People & AI Enblmt. Off.
$52.5K
496 sh · $105.91
Own -2%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
970 sh
Own +4%
-
Sell·S
Principal Accounting Officer · 10b5-1
$148.0K
1.4K sh · $105.71
Own -5%
-
Exercise·M
Amit Zavery KEY
President, CPO and COO
$0
3.1K sh
Own +14%
-
Other·F
Amit Zavery KEY
President, CPO and COO
$166.5K
1.6K sh · $107.08
Own -2%
-
Exercise·M
Amit Zavery KEY
President, CPO and COO
$0
3.1K sh
Own +5%
-
Exercise·M
Pres. & Chief Legal Officer
$0
2.9K sh
Own +10%
-
Other·F
Pres. & Chief Legal Officer
$74.5K
696 sh · $107.08
Own -24%
-
Exercise·M
Pres. & Chief Legal Officer
$0
2.9K sh
Own New
-
Exercise·M
Former Principal Acctg Officer
$0
2.2K sh
Own +100%
-
Exercise·M
Former Principal Acctg Officer
$0
315 sh
Own +14%
-
Other·F
Former Principal Acctg Officer
$76.5K
714 sh · $107.08
Own -2%
-
Exercise·M
Former Principal Acctg Officer
$0
2.2K sh
Own +8%
-
Other·F
Former Principal Acctg Officer
$11.0K
103 sh · $107.08
Own -0%
-
Exercise·M
Former Principal Acctg Officer
$0
315 sh
Own +1%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
2.4K sh
Own +14%
-
Other·F
Gina Mastantuono KEY
President and CFO
$125.1K
1.2K sh · $107.08
Own -2%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
2.4K sh
Own +3%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
6.8K sh
Own New
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
5.8K sh
Own New
-
Other·F
Paul Fipps KEY
President, Global Customer Ops
$291.7K
2.7K sh · $107.08
Own -15%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
6.8K sh
Own +61%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops
$197.5K
1.8K sh · $107.08
Own -14%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
5.8K sh
Own +80%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
1.1K sh
Own +13%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
945 sh
Own +14%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops
$47.5K
444 sh · $107.08
Own -6%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
1.1K sh
Own +17%
-
Other·F
Paul Fipps KEY
President, Global Customer Ops
$40.5K
378 sh · $107.08
Own -5%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
945 sh
Own +16%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
1.5K sh
Own +14%
-
Other·F
Chief People & AI Enblmt. Off.
$81.5K
761 sh · $107.08
Own -3%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
1.5K sh
Own +6%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
1.1K sh
Own New
-
Other·F
Gina Mastantuono KEY
President and CFO
$63.3K
613 sh · $103.29
Own -1%
-
Exercise·M
Gina Mastantuono KEY
President and CFO
$0
1.1K sh
Own +2%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
205 sh
Own New
-
Other·F
Paul Fipps KEY
President, Global Customer Ops
$6.6K
64 sh · $103.29
Own -1%
-
Exercise·M
Paul Fipps KEY
President, Global Customer Ops
$0
205 sh
Own +3%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
685 sh
Own New
-
Other·F
Chief People & AI Enblmt. Off.
$39.9K
386 sh · $103.29
Own -2%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
685 sh
Own +3%
-
Grant·A
Nicholas Tzitzon KEY
Vice Chairman
$0
11.6K sh
Own +100%
-
Grant·A
Principal Accounting Officer
$0
6.6K sh
Own New
-
Grant·A
Principal Accounting Officer
$0
3.3K sh
Own +100%
-
Grant·A
Gina Mastantuono KEY
President and CFO
$0
22.2K sh
Own +100%
-
Grant·A
Paul Fipps KEY
President, Global Customer Ops
$0
4.7K sh
Own +100%
-
Grant·A
Other
$0
12.4K sh
Own +100%
-
Grant·A
Chief People & AI Enblmt. Off.
$0
13.5K sh
Own +100%
-
Exercise·M
Nicholas Tzitzon KEY
Vice Chairman
$0
2.2K sh
Own +50%
-
Exercise·M
Nicholas Tzitzon KEY
Vice Chairman
$0
10.0K sh
Own New
-
Other·F
Nicholas Tzitzon KEY
Vice Chairman
$98.1K
974 sh · $100.74
Own -4%
-
Exercise·M
Nicholas Tzitzon KEY
Vice Chairman
$0
2.2K sh
Own +10%
-
Other·F
Nicholas Tzitzon KEY
Vice Chairman
$303.8K
3.0K sh · $100.74
Own -12%
-
Exercise·M
Nicholas Tzitzon KEY
Vice Chairman
$0
10.0K sh
Own +67%
-
Exercise·M
Amit Zavery KEY
President, CPO and COO
$0
10.0K sh
Own +50%
-
Exercise·M
Amit Zavery KEY
President, CPO and COO
$0
31.1K sh
Own New
-
Other·F
Amit Zavery KEY
President, CPO and COO
$498.8K
5.0K sh · $100.74
Own -7%
-
Exercise·M
Amit Zavery KEY
President, CPO and COO
$0
10.0K sh
Own +16%
-
Other·F
Amit Zavery KEY
President, CPO and COO
$1.4M
14.0K sh · $100.74
Own -19%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jun 16, 2026 | Teresa Briggs 10b5-1 | Sell S | 1.9K | $51.1K |
| Jun 16, 2026 | Teresa Briggs 10b5-1 | Sell S | 3.1K | $78.6K |
| Jun 15, 2026 | Eric S. Yuan | Grant A | 2.7K | $0 |
| Jun 8, 2026 | Teresa Briggs | Grant A | 9.0K | $0 |
| Jun 1, 2026 | Teresa Briggs 10b5-1 | Grant A | 4.4K | $0 |
| May 29, 2026 | Teresa Briggs 10b5-1 | Exercise M | 729 | $0 |
| May 29, 2026 | Teresa Briggs 10b5-1 | Sell S | 365 | $18.3K |
| May 29, 2026 | Teresa Briggs 10b5-1 | Exercise M | 729 | $0 |
| May 28, 2026 | Teresa Briggs | Sell S | 1.6K | $173.4K |
| May 28, 2026 | Gina Mastantuono | Grant A | 5.2K | $0 |
| May 27, 2026 | Gina Mastantuono | Other J | 1.1K | $0 |
| May 27, 2026 | Gina Mastantuono | Other J | 1.1K | $0 |
| May 21, 2026 | Anita M Sands | Grant A | 3.3K | $0 |
| May 21, 2026 | Larry Quinlan | Grant A | 3.3K | $0 |
| May 21, 2026 | Frederic B Luddy | Grant A | 3.3K | $0 |
| May 21, 2026 | Lawrence Jackson | Grant A | 3.3K | $0 |
| May 21, 2026 | Teresa Briggs | Grant A | 3.3K | $0 |
| May 21, 2026 | Susan L Bostrom | Grant A | 3.3K | $0 |
| May 18, 2026 | Paul Fipps KEY 10b5-1 | Sell S | 1.0K | $103.2K |
| May 15, 2026 | Amit Zavery KEY | Exercise M | 7.2K | $0 |
| May 15, 2026 | Amit Zavery KEY | Exercise M | 3.1K | $0 |
| May 15, 2026 | Amit Zavery KEY | Other F | 3.9K | $367.0K |
| May 15, 2026 | Amit Zavery KEY | Exercise M | 7.2K | $0 |
| May 15, 2026 | Amit Zavery KEY | Other F | 1.7K | $160.5K |
| May 15, 2026 | Amit Zavery KEY | Exercise M | 3.1K | $0 |
| May 15, 2026 | Hossein Nowbar | Exercise M | 2.2K | $0 |
| May 15, 2026 | Hossein Nowbar | Exercise M | 2.9K | $0 |
| May 15, 2026 | Hossein Nowbar | Other F | 870 | $82.7K |
| May 15, 2026 | Hossein Nowbar | Exercise M | 2.2K | $0 |
| May 15, 2026 | Hossein Nowbar | Other F | 1.1K | $107.0K |
| May 15, 2026 | Hossein Nowbar | Exercise M | 2.9K | $0 |
| May 15, 2026 | Gina Mastantuono KEY | Exercise M | 5.6K | $0 |
| May 15, 2026 | Gina Mastantuono KEY | Exercise M | 2.4K | $0 |
| May 15, 2026 | Gina Mastantuono KEY | Exercise M | 1.6K | $0 |
| May 15, 2026 | Gina Mastantuono KEY | Other F | 3.0K | $286.4K |
| May 15, 2026 | Gina Mastantuono KEY | Exercise M | 5.6K | $0 |
| May 15, 2026 | Gina Mastantuono KEY | Other F | 1.3K | $120.2K |
| May 15, 2026 | Gina Mastantuono KEY | Exercise M | 2.4K | $0 |
| May 15, 2026 | Gina Mastantuono KEY | Other F | 858 | $81.6K |
| May 15, 2026 | Gina Mastantuono KEY | Exercise M | 1.6K | $0 |
| May 15, 2026 | Danielle Fontaine | Exercise M | 739 | $0 |
| May 15, 2026 | Danielle Fontaine | Exercise M | 235 | $0 |
| May 15, 2026 | Danielle Fontaine | Exercise M | 485 | $0 |
| May 15, 2026 | Danielle Fontaine | Other F | 256 | $24.3K |
| May 15, 2026 | Danielle Fontaine | Exercise M | 739 | $0 |
| May 15, 2026 | Danielle Fontaine | Other F | 82 | $7.8K |
| May 15, 2026 | Danielle Fontaine | Exercise M | 235 | $0 |
| May 15, 2026 | Danielle Fontaine | Other F | 168 | $16.0K |
| May 15, 2026 | Danielle Fontaine | Exercise M | 485 | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 5.6K | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 1.1K | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 940 | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 300 | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 340 | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Other F | 2.2K | $212.7K |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 5.6K | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Other F | 442 | $42.0K |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 1.1K | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Other F | 376 | $35.7K |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 940 | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Other F | 120 | $11.4K |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 300 | $0 |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Other F | 136 | $12.9K |
| May 15, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 340 | $0 |
| May 15, 2026 | Jacqueline P Canney | Exercise M | 3.6K | $0 |
| May 15, 2026 | Jacqueline P Canney | Exercise M | 1.5K | $0 |
| May 15, 2026 | Jacqueline P Canney | Exercise M | 970 | $0 |
| May 15, 2026 | Jacqueline P Canney | Other F | 1.8K | $173.1K |
| May 15, 2026 | Jacqueline P Canney | Exercise M | 3.6K | $0 |
| May 15, 2026 | Jacqueline P Canney | Other F | 761 | $72.3K |
| May 15, 2026 | Jacqueline P Canney | Exercise M | 1.5K | $0 |
| May 15, 2026 | Jacqueline P Canney | Other F | 496 | $47.2K |
| May 15, 2026 | Jacqueline P Canney | Exercise M | 970 | $0 |
| May 14, 2026 | Anita M Sands | Sell S | 16.4K | $1.5M |
| May 8, 2026 | Paul Fipps KEY 10b5-1 | Sell S | 151 | $13.7K |
| May 7, 2026 | Amit Zavery KEY | Exercise M | 10.0K | $0 |
| May 7, 2026 | Amit Zavery KEY | Other F | 5.4K | $502.6K |
| May 7, 2026 | Amit Zavery KEY | Exercise M | 10.0K | $0 |
| May 7, 2026 | Gina Mastantuono KEY | Exercise M | 3.9K | $0 |
| May 7, 2026 | Gina Mastantuono KEY | Other F | 2.1K | $198.5K |
| May 7, 2026 | Gina Mastantuono KEY | Exercise M | 3.9K | $0 |
| May 7, 2026 | Danielle Fontaine | Exercise M | 305 | $0 |
| May 7, 2026 | Danielle Fontaine | Other F | 106 | $9.9K |
| May 7, 2026 | Danielle Fontaine | Exercise M | 305 | $0 |
| May 7, 2026 | Paul Fipps KEY | Exercise M | 70 | $0 |
| May 7, 2026 | Paul Fipps KEY | Exercise M | 320 | $0 |
| May 7, 2026 | Paul Fipps KEY | Other F | 28 | $2.6K |
| May 7, 2026 | Paul Fipps KEY | Exercise M | 70 | $0 |
| May 7, 2026 | Paul Fipps KEY | Other F | 128 | $12.0K |
| May 7, 2026 | Paul Fipps KEY | Exercise M | 320 | $0 |
| May 7, 2026 | Jacqueline P Canney | Exercise M | 2.6K | $0 |
| May 7, 2026 | Jacqueline P Canney | Other F | 1.5K | $136.2K |
| May 7, 2026 | Jacqueline P Canney | Exercise M | 2.6K | $0 |
| Apr 29, 2026 | Gina Mastantuono KEY | Grant A | 39.2K | $25.7M |
| Apr 29, 2026 | Jacqueline P Canney | Grant A | 19.6K | $12.8M |
| Apr 24, 2026 | Jacqueline P Canney | Sell S | 8.9K | $799.9K |
| Mar 27, 2026 | Susan L Bostrom | Sell S | 22.5K | $457.2K |
| Mar 27, 2026 | Susan L Bostrom | Sell S | 10.0K | $204.5K |
| Feb 28, 2026 | Teresa Briggs | Exercise M | 729 | $0 |
| Feb 28, 2026 | Teresa Briggs | Exercise M | 729 | $0 |
| Feb 27, 2026 | Teresa Briggs 10b5-1 | Sell S | 364 | $16.1K |
| Feb 23, 2026 | Paul Fipps KEY 10b5-1 | Sell S | 3.7K | $376.1K |
| Feb 20, 2026 | Gina Mastantuono | Other J | 1.1K | $0 |
| Feb 20, 2026 | Gina Mastantuono | Other J | 1.1K | $0 |
| Feb 18, 2026 | Paul Fipps KEY 10b5-1 | Sell S | 9.6K | $1.0M |
| Feb 17, 2026 | Amit Zavery KEY | Grant A | 86.2K | $0 |
| Feb 17, 2026 | Hossein Nowbar | Grant A | 26.5K | $0 |
| Feb 17, 2026 | Kevin Thomas Mcbride | Exercise M | 6.6K | $0 |
| Feb 17, 2026 | Kevin Thomas Mcbride | Exercise M | 235 | $0 |
| Feb 17, 2026 | Kevin Thomas Mcbride | Grant A | 15.2K | $0 |
| Feb 17, 2026 | Kevin Thomas Mcbride | Other F | 2.6K | $271.2K |
| Feb 17, 2026 | Kevin Thomas Mcbride | Exercise M | 6.6K | $0 |
| Feb 17, 2026 | Kevin Thomas Mcbride | Other F | 112 | $11.9K |
| Feb 17, 2026 | Kevin Thomas Mcbride | Exercise M | 235 | $0 |
| Feb 17, 2026 | Gina Mastantuono KEY | Exercise M | 44.4K | $0 |
| Feb 17, 2026 | Gina Mastantuono KEY | Exercise M | 1.6K | $0 |
| Feb 17, 2026 | Gina Mastantuono KEY | Grant A | 67.2K | $0 |
| Feb 17, 2026 | Gina Mastantuono KEY | Other F | 23.9K | $2.5M |
| Feb 17, 2026 | Gina Mastantuono KEY | Exercise M | 44.4K | $0 |
| Feb 17, 2026 | Gina Mastantuono KEY | Other F | 858 | $90.9K |
| Feb 17, 2026 | Gina Mastantuono KEY | Exercise M | 1.6K | $0 |
| Feb 17, 2026 | Danielle Fontaine | Exercise M | 485 | $0 |
| Feb 17, 2026 | Danielle Fontaine | Grant A | 11.8K | $0 |
| Feb 17, 2026 | Danielle Fontaine | Other F | 199 | $21.1K |
| Feb 17, 2026 | Danielle Fontaine | Exercise M | 485 | $0 |
| Feb 17, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 9.5K | $0 |
| Feb 17, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 300 | $0 |
| Feb 17, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 340 | $0 |
| Feb 17, 2026 | Paul Fipps KEY 10b5-1 | Grant A | 67.2K | $0 |
| Feb 17, 2026 | Paul Fipps KEY 10b5-1 | Other F | 3.8K | $400.4K |
| Feb 17, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 9.5K | $0 |
| Feb 17, 2026 | Paul Fipps KEY 10b5-1 | Other F | 120 | $12.7K |
| Feb 17, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 300 | $0 |
| Feb 17, 2026 | Paul Fipps KEY 10b5-1 | Other F | 136 | $14.4K |
| Feb 17, 2026 | Paul Fipps KEY 10b5-1 | Exercise M | 340 | $0 |
| Feb 17, 2026 | Jacqueline P Canney | Exercise M | 27.0K | $0 |
| Feb 17, 2026 | Jacqueline P Canney | Exercise M | 970 | $0 |
| Feb 17, 2026 | Jacqueline P Canney | Grant A | 42.8K | $0 |
| Feb 17, 2026 | Jacqueline P Canney | Other F | 13.8K | $1.5M |
| Feb 17, 2026 | Jacqueline P Canney | Exercise M | 27.0K | $0 |
| Feb 17, 2026 | Jacqueline P Canney | Other F | 496 | $52.5K |
| Feb 17, 2026 | Jacqueline P Canney | Exercise M | 970 | $0 |
| Feb 13, 2026 | Kevin Thomas Mcbride 10b5-1 | Sell S | 1.4K | $148.0K |
| Feb 13, 2026 | Amit Zavery KEY | Exercise M | 3.1K | $0 |
| Feb 13, 2026 | Amit Zavery KEY | Other F | 1.6K | $166.5K |
| Feb 13, 2026 | Amit Zavery KEY | Exercise M | 3.1K | $0 |
| Feb 13, 2026 | Hossein Nowbar | Exercise M | 2.9K | $0 |
| Feb 13, 2026 | Hossein Nowbar | Other F | 696 | $74.5K |
| Feb 13, 2026 | Hossein Nowbar | Exercise M | 2.9K | $0 |
| Feb 13, 2026 | Kevin Thomas Mcbride | Exercise M | 2.2K | $0 |
| Feb 13, 2026 | Kevin Thomas Mcbride | Exercise M | 315 | $0 |
| Feb 13, 2026 | Kevin Thomas Mcbride | Other F | 714 | $76.5K |
| Feb 13, 2026 | Kevin Thomas Mcbride | Exercise M | 2.2K | $0 |
| Feb 13, 2026 | Kevin Thomas Mcbride | Other F | 103 | $11.0K |
| Feb 13, 2026 | Kevin Thomas Mcbride | Exercise M | 315 | $0 |
| Feb 13, 2026 | Gina Mastantuono KEY | Exercise M | 2.4K | $0 |
| Feb 13, 2026 | Gina Mastantuono KEY | Other F | 1.2K | $125.1K |
| Feb 13, 2026 | Gina Mastantuono KEY | Exercise M | 2.4K | $0 |
| Feb 13, 2026 | Paul Fipps KEY | Exercise M | 6.8K | $0 |
| Feb 13, 2026 | Paul Fipps KEY | Exercise M | 5.8K | $0 |
| Feb 13, 2026 | Paul Fipps KEY | Other F | 2.7K | $291.7K |
| Feb 13, 2026 | Paul Fipps KEY | Exercise M | 6.8K | $0 |
| Feb 13, 2026 | Paul Fipps KEY | Other F | 1.8K | $197.5K |
| Feb 13, 2026 | Paul Fipps KEY | Exercise M | 5.8K | $0 |
| Feb 13, 2026 | Paul Fipps KEY | Exercise M | 1.1K | $0 |
| Feb 13, 2026 | Paul Fipps KEY | Exercise M | 945 | $0 |
| Feb 13, 2026 | Paul Fipps KEY | Other F | 444 | $47.5K |
| Feb 13, 2026 | Paul Fipps KEY | Exercise M | 1.1K | $0 |
| Feb 13, 2026 | Paul Fipps KEY | Other F | 378 | $40.5K |
| Feb 13, 2026 | Paul Fipps KEY | Exercise M | 945 | $0 |
| Feb 13, 2026 | Jacqueline P Canney | Exercise M | 1.5K | $0 |
| Feb 13, 2026 | Jacqueline P Canney | Other F | 761 | $81.5K |
| Feb 13, 2026 | Jacqueline P Canney | Exercise M | 1.5K | $0 |
| Feb 12, 2026 | Gina Mastantuono KEY | Exercise M | 1.1K | $0 |
| Feb 12, 2026 | Gina Mastantuono KEY | Other F | 613 | $63.3K |
| Feb 12, 2026 | Gina Mastantuono KEY | Exercise M | 1.1K | $0 |
| Feb 12, 2026 | Paul Fipps KEY | Exercise M | 205 | $0 |
| Feb 12, 2026 | Paul Fipps KEY | Other F | 64 | $6.6K |
| Feb 12, 2026 | Paul Fipps KEY | Exercise M | 205 | $0 |
| Feb 12, 2026 | Jacqueline P Canney | Exercise M | 685 | $0 |
| Feb 12, 2026 | Jacqueline P Canney | Other F | 386 | $39.9K |
| Feb 12, 2026 | Jacqueline P Canney | Exercise M | 685 | $0 |
| Feb 9, 2026 | Nicholas Tzitzon KEY | Grant A | 11.6K | $0 |
| Feb 9, 2026 | Kevin Thomas Mcbride | Grant A | 6.6K | $0 |
| Feb 9, 2026 | Kevin Thomas Mcbride | Grant A | 3.3K | $0 |
| Feb 9, 2026 | Gina Mastantuono KEY | Grant A | 22.2K | $0 |
| Feb 9, 2026 | Paul Fipps KEY | Grant A | 4.7K | $0 |
| Feb 9, 2026 | Russell S Elmer | Grant A | 12.4K | $0 |
| Feb 9, 2026 | Jacqueline P Canney | Grant A | 13.5K | $0 |
| Feb 6, 2026 | Nicholas Tzitzon KEY | Exercise M | 2.2K | $0 |
| Feb 6, 2026 | Nicholas Tzitzon KEY | Exercise M | 10.0K | $0 |
| Feb 6, 2026 | Nicholas Tzitzon KEY | Other F | 974 | $98.1K |
| Feb 6, 2026 | Nicholas Tzitzon KEY | Exercise M | 2.2K | $0 |
| Feb 6, 2026 | Nicholas Tzitzon KEY | Other F | 3.0K | $303.8K |
| Feb 6, 2026 | Nicholas Tzitzon KEY | Exercise M | 10.0K | $0 |
| Feb 6, 2026 | Amit Zavery KEY | Exercise M | 10.0K | $0 |
| Feb 6, 2026 | Amit Zavery KEY | Exercise M | 31.1K | $0 |
| Feb 6, 2026 | Amit Zavery KEY | Other F | 5.0K | $498.8K |
| Feb 6, 2026 | Amit Zavery KEY | Exercise M | 10.0K | $0 |
| Feb 6, 2026 | Amit Zavery KEY | Other F | 14.0K | $1.4M |
About NOW insider trading
This page tracks insider transactions for ServiceNow, Inc. (NOW) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.