SAM
insider transactionsBOSTON BEER CO INC — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
No open-market buys or sells this period. The trades below are grants, option exercises and gifts, which carry no market price.
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
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Grant·A
Director
$0
691 sh
Own New
-
Grant·A
Director
$0
358 sh
Own +34%
-
Grant·A
Director
$0
691 sh
Own New
-
Grant·A
Director
$0
358 sh
Own +50%
-
Grant·A
Director
$0
691 sh
Own New
-
Grant·A
Director
$0
358 sh
Own +34%
-
Grant·A
Director
$0
691 sh
Own New
-
Grant·A
Director
$0
358 sh
Own +50%
-
Grant·A
Director
$0
691 sh
Own New
-
Grant·A
Director
$0
358 sh
Own +9%
-
Grant·A
Director
$0
691 sh
Own New
-
Grant·A
Director
$0
358 sh
Own +38%
-
Exercise·M
Director
$0
1.6K sh
Own New
-
Exercise·M
Director
$245.8K
1.6K sh · $157.58
Own +63%
-
Grant·A
CAO & VP of Finance
$17.6K
129 sh · $136.07
Own +2%
-
Grant·A
Chief People Officer
$0
1.3K sh
Own +111%
-
Other·F
Chief People Officer
$20.0K
88 sh · $226.78
Own -7%
-
Grant·A
Chief Supply Chain Officer
$0
1.5K sh
Own +77%
-
Other·F
Chief Supply Chain Officer
$30.4K
134 sh · $226.78
Own -6%
-
Grant·A
Chief Sales Officer
$0
2.2K sh
Own +21%
-
Other·F
Chief Sales Officer
$77.3K
341 sh · $226.78
Own -3%
-
Other·F
Chief Operating Officer
$359.9K
1.6K sh · $226.78
Own -3%
-
Grant·A
Diego Reynoso KEY
CFO and Treasurer
$0
2.4K sh
Own +50%
-
Grant·A
Diego Reynoso KEY
CFO and Treasurer
$0
5.7K sh
Own +28%
-
Other·F
Diego Reynoso KEY
CFO and Treasurer
$141.1K
622 sh · $226.78
Own -3%
-
Grant·A
VP of Product Design and R&D
$0
309 sh
Own +100%
-
Other·F
VP of Product Design and R&D
$61.2K
270 sh · $226.78
Own -3%
-
Grant·A
Chief Legal Officer
$0
360 sh
Own +100%
-
Grant·A
Chief Legal Officer
$0
2.2K sh
Own +19%
-
Other·F
Chief Legal Officer
$67.4K
297 sh · $226.78
Own -2%
-
Grant·A
CAO & VP of Finance
$0
986 sh
Own +50%
-
Grant·A
CAO & VP of Finance
$0
257 sh
Own +100%
-
Grant·A
CAO & VP of Finance
$0
1.8K sh
Own +34%
-
Other·F
CAO & VP of Finance
$43.8K
193 sh · $226.78
Own -4%
-
Grant·A
Chief Marketing Officer
$0
566 sh
Own +100%
-
Other·F
Chief Marketing Officer
$86.9K
383 sh · $226.78
Own -2%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| May 27, 2026 | Joseph Hugh Jordan | Grant A | 691 | $0 |
| May 27, 2026 | Joseph Hugh Jordan | Grant A | 358 | $0 |
| May 27, 2026 | Meghan V. Joyce | Grant A | 691 | $0 |
| May 27, 2026 | Meghan V. Joyce | Grant A | 358 | $0 |
| May 27, 2026 | Christopher Isaac Stone | Grant A | 691 | $0 |
| May 27, 2026 | Christopher Isaac Stone | Grant A | 358 | $0 |
| May 27, 2026 | Julio N Nemeth | Grant A | 691 | $0 |
| May 27, 2026 | Julio N Nemeth | Grant A | 358 | $0 |
| May 27, 2026 | Cynthia A Fisher | Grant A | 691 | $0 |
| May 27, 2026 | Cynthia A Fisher | Grant A | 358 | $0 |
| May 27, 2026 | Cynthia Swanson | Grant A | 691 | $0 |
| May 27, 2026 | Cynthia Swanson | Grant A | 358 | $0 |
| Apr 2, 2026 | Cynthia A Fisher | Exercise M | 1.6K | $0 |
| Apr 2, 2026 | Cynthia A Fisher | Exercise M | 1.6K | $245.8K |
| Mar 20, 2026 | Matthew Donal Murphy | Grant A | 129 | $17.6K |
| Mar 1, 2026 | Laura J. Boynton | Grant A | 1.3K | $0 |
| Mar 1, 2026 | Laura J. Boynton | Other F | 88 | $20.0K |
| Mar 1, 2026 | Philip E. Savastano | Grant A | 1.5K | $0 |
| Mar 1, 2026 | Philip E. Savastano | Other F | 134 | $30.4K |
| Mar 1, 2026 | Michael R. Crowley | Grant A | 2.2K | $0 |
| Mar 1, 2026 | Michael R. Crowley | Other F | 341 | $77.3K |
| Mar 1, 2026 | Philip A. Hodges | Other F | 1.6K | $359.9K |
| Mar 1, 2026 | Diego Reynoso KEY | Grant A | 2.4K | $0 |
| Mar 1, 2026 | Diego Reynoso KEY | Grant A | 5.7K | $0 |
| Mar 1, 2026 | Diego Reynoso KEY | Other F | 622 | $141.1K |
| Mar 1, 2026 | Annette N Fritsch | Grant A | 309 | $0 |
| Mar 1, 2026 | Annette N Fritsch | Other F | 270 | $61.2K |
| Mar 1, 2026 | Tara L. Heath | Grant A | 360 | $0 |
| Mar 1, 2026 | Tara L. Heath | Grant A | 2.2K | $0 |
| Mar 1, 2026 | Tara L. Heath | Other F | 297 | $67.4K |
| Mar 1, 2026 | Matthew Donal Murphy | Grant A | 986 | $0 |
| Mar 1, 2026 | Matthew Donal Murphy | Grant A | 257 | $0 |
| Mar 1, 2026 | Matthew Donal Murphy | Grant A | 1.8K | $0 |
| Mar 1, 2026 | Matthew Donal Murphy | Other F | 193 | $43.8K |
| Mar 1, 2026 | Lesya Lysyj | Grant A | 566 | $0 |
| Mar 1, 2026 | Lesya Lysyj | Other F | 383 | $86.9K |
About SAM insider trading
This page tracks insider transactions for BOSTON BEER CO INC (SAM) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.