SBH
insider transactionsSally Beauty Holdings, Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Net shares · 365d
-42.8K
0 buy · 42.8K sell
Net value · 365d
-$543.2K
$0 in · $543.2K out
Sentiment · 365d
Net selling
0% buying · 100% selling
Open-market trades · 365d
1
0 buy · 42.8K sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
-
Exercise·M
Marlo Michelle Cormier Platz KEY
Former SVP & CFO
$0
11.7K sh
Own New
-
Exercise·M
Marlo Michelle Cormier Platz KEY
Former SVP & CFO
$0
31.0K sh
Own New
-
Sell·S
Marlo Michelle Cormier Platz KEY
Former SVP & CFO
$543.2K
42.8K sh · $12.70
Own -24%
-
Exercise·M
Marlo Michelle Cormier Platz KEY
Former SVP & CFO
$138.4K
11.7K sh · $11.78
Own +7%
-
Exercise·M
Marlo Michelle Cormier Platz KEY
Former SVP & CFO
$282.0K
31.0K sh · $9.09
Own +22%
-
Grant·A
Adrianne Lee KEY
SVP & CFO
$0
98.3K sh
Own New
-
Exercise·M
Director
$0
14.5K sh
Own New
-
Exercise·M
Director
$0
15.5K sh
Own New
-
Exercise·M
Director
$0
12.5K sh
Own New
-
Exercise·M
Director
$0
8.0K sh
Own New
-
Exercise·M
Director
$0
50.5K sh
Own +924%
-
Grant·A
Director
$0
10.0K sh
Own New
-
Exercise·M
Director
$0
14.5K sh
Own New
-
Grant·A
Director
$0
10.0K sh
Own New
-
Exercise·M
Director
$0
14.5K sh
Own +94%
-
Grant·A
Director
$0
10.0K sh
Own New
-
Exercise·M
Director
$0
14.5K sh
Own New
-
Grant·A
Director
$0
10.0K sh
Own New
-
Exercise·M
Director
$0
14.5K sh
Own +34%
-
Grant·A
Director
$0
10.0K sh
Own New
-
Exercise·M
Director
$0
14.5K sh
Own New
-
Grant·A
Director
$0
10.0K sh
Own New
-
Exercise·M
Director
$0
14.5K sh
Own +67%
-
Exercise·M
Director
$0
14.5K sh
Own New
-
Grant·A
Director
$0
10.0K sh
Own New
-
Exercise·M
Director
$0
14.5K sh
Own +52%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jun 8, 2026 | Marlo Michelle Cormier Platz KEY | Exercise M | 11.7K | $0 |
| Jun 8, 2026 | Marlo Michelle Cormier Platz KEY | Exercise M | 31.0K | $0 |
| Jun 8, 2026 | Marlo Michelle Cormier Platz KEY | Sell S | 42.8K | $543.2K |
| Jun 8, 2026 | Marlo Michelle Cormier Platz KEY | Exercise M | 11.7K | $138.4K |
| Jun 8, 2026 | Marlo Michelle Cormier Platz KEY | Exercise M | 31.0K | $282.0K |
| May 13, 2026 | Adrianne Lee KEY | Grant A | 98.3K | $0 |
| Apr 21, 2026 | Erin Nealy Cox | Exercise M | 14.5K | $0 |
| Apr 21, 2026 | Erin Nealy Cox | Exercise M | 15.5K | $0 |
| Apr 21, 2026 | Erin Nealy Cox | Exercise M | 12.5K | $0 |
| Apr 21, 2026 | Erin Nealy Cox | Exercise M | 8.0K | $0 |
| Apr 21, 2026 | Erin Nealy Cox | Exercise M | 50.5K | $0 |
| Jan 22, 2026 | Max R. Rangel | Grant A | 10.0K | $0 |
| Jan 22, 2026 | Lawrence Molloy | Exercise M | 14.5K | $0 |
| Jan 22, 2026 | Lawrence Molloy | Grant A | 10.0K | $0 |
| Jan 22, 2026 | Lawrence Molloy | Exercise M | 14.5K | $0 |
| Jan 22, 2026 | James M Head | Grant A | 10.0K | $0 |
| Jan 22, 2026 | Dorlisa K Flur | Exercise M | 14.5K | $0 |
| Jan 22, 2026 | Dorlisa K Flur | Grant A | 10.0K | $0 |
| Jan 22, 2026 | Dorlisa K Flur | Exercise M | 14.5K | $0 |
| Jan 22, 2026 | Erin Nealy Cox | Grant A | 10.0K | $0 |
| Jan 22, 2026 | Rachel Rothe Bishop | Exercise M | 14.5K | $0 |
| Jan 22, 2026 | Rachel Rothe Bishop | Grant A | 10.0K | $0 |
| Jan 22, 2026 | Rachel Rothe Bishop | Exercise M | 14.5K | $0 |
| Jan 22, 2026 | Jeffrey N Boyer | Exercise M | 14.5K | $0 |
| Jan 22, 2026 | Jeffrey N Boyer | Grant A | 10.0K | $0 |
| Jan 22, 2026 | Jeffrey N Boyer | Exercise M | 14.5K | $0 |
About SBH insider trading
This page tracks insider transactions for Sally Beauty Holdings, Inc. (SBH) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.