SFIX
insider transactionsStitch Fix, Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Net shares · 365d
-487.9K
0 buy · 487.9K sell
Net value · 365d
-$2.2M
$0 in · $2.2M out
Sentiment · 365d
Net selling
0% buying · 100% selling
Open-market trades · 365d
11
0 buy · 487.9K sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
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Exercise·M
Chief Prod/Technology Officer · 10b5-1
$0
50.0K sh
Own +8%
-
Sell·S
Chief Prod/Technology Officer · 10b5-1
$83.3K
20.0K sh · $4.17
Own -2%
-
Sell·S
Chief Prod/Technology Officer · 10b5-1
$206.8K
50.0K sh · $4.14
Own -4%
-
Exercise·M
Chief Prod/Technology Officer · 10b5-1
$124.0K
50.0K sh · $2.48
Own +5%
-
Sell·S
Chief Legal Officer · 10b5-1
$185.0K
60.0K sh · $3.08
Own -11%
-
Sell·S
David Aufderhaar KEY
Chief Financial Officer · 10b5-1
$202.7K
65.7K sh · $3.09
Own -5%
-
Exercise·M
Chief Legal Officer
$0
25.3K sh
Own +20%
-
Other·F
Chief Legal Officer
$86.2K
27.0K sh · $3.19
Own -5%
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Exercise·M
Chief Legal Officer
—
25.3K sh
Own +5%
-
Exercise·M
Matt Baer KEY
Chief Executive Officer
$0
61.5K sh
Own +8%
-
Other·F
Matt Baer KEY
Chief Executive Officer
$248.2K
77.8K sh · $3.19
Own -4%
-
Exercise·M
Matt Baer KEY
Chief Executive Officer
—
61.5K sh
Own +3%
-
Exercise·M
Chief Prod/Technology Officer
$0
43.9K sh
Own +20%
-
Other·F
Chief Prod/Technology Officer
$120.7K
37.8K sh · $3.19
Own -3%
-
Exercise·M
Chief Prod/Technology Officer
—
43.9K sh
Own +4%
-
Exercise·M
David Aufderhaar KEY
Chief Financial Officer
$0
43.9K sh
Own +20%
-
Other·F
David Aufderhaar KEY
Chief Financial Officer
$165.9K
52.0K sh · $3.19
Own -4%
-
Exercise·M
David Aufderhaar KEY
Chief Financial Officer
—
43.9K sh
Own +4%
-
Exercise·C
Director · 10b5-1
$0
8.8K sh
Own +0%
-
Sell·S
Director · 10b5-1
$44.2K
8.8K sh · $5.01
Own -100%
-
Exercise·C
Director · 10b5-1
$0
8.8K sh
Own New
-
Exercise·M
Chief Legal Officer · 10b5-1
$0
19.3K sh
Own +5%
-
Sell·S
Chief Legal Officer · 10b5-1
$109.9K
19.3K sh · $5.68
Own -3%
-
Exercise·M
Chief Legal Officer · 10b5-1
$73.5K
19.3K sh · $3.80
Own +4%
-
Exercise·M
Chief Legal Officer · 10b5-1
$0
41.3K sh
Own +12%
-
Sell·S
Chief Legal Officer · 10b5-1
$220.5K
41.3K sh · $5.34
Own -7%
-
Exercise·M
Chief Legal Officer · 10b5-1
$156.8K
41.3K sh · $3.80
Own +8%
-
Exercise·M
Chief Legal Officer · 10b5-1
$0
13.9K sh
Own +3%
-
Sell·S
Chief Legal Officer · 10b5-1
$74.0K
13.9K sh · $5.34
Own -2%
-
Exercise·M
Chief Legal Officer · 10b5-1
$52.6K
13.9K sh · $3.80
Own +3%
-
Exercise·M
Chief Legal Officer · 10b5-1
$0
13.6K sh
Own +3%
-
Sell·S
Chief Legal Officer · 10b5-1
$431.5K
83.6K sh · $5.16
Own -13%
-
Exercise·M
Chief Legal Officer · 10b5-1
$51.8K
13.6K sh · $3.80
Own +2%
-
Sell·S
David Aufderhaar KEY
Chief Financial Officer · 10b5-1
$123.6K
24.1K sh · $5.13
Own -2%
-
Exercise·C
Director · 10b5-1
$0
101.2K sh
Own +1%
-
Sell·S
Director · 10b5-1
$513.8K
101.2K sh · $5.08
Own -100%
-
Exercise·C
Director · 10b5-1
$0
101.2K sh
Own New
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jun 16, 2026 | Anthony Bacos 10b5-1 | Exercise M | 50.0K | $0 |
| Jun 16, 2026 | Anthony Bacos 10b5-1 | Sell S | 20.0K | $83.3K |
| Jun 16, 2026 | Anthony Bacos 10b5-1 | Sell S | 50.0K | $206.8K |
| Jun 16, 2026 | Anthony Bacos 10b5-1 | Exercise M | 50.0K | $124.0K |
| Apr 10, 2026 | Casey O'Connor 10b5-1 | Sell S | 60.0K | $185.0K |
| Apr 7, 2026 | David Aufderhaar KEY 10b5-1 | Sell S | 65.7K | $202.7K |
| Mar 18, 2026 | Casey O'Connor | Exercise M | 25.3K | $0 |
| Mar 18, 2026 | Casey O'Connor | Other F | 27.0K | $86.2K |
| Mar 18, 2026 | Casey O'Connor | Exercise M | 25.3K | — |
| Mar 18, 2026 | Matt Baer KEY | Exercise M | 61.5K | $0 |
| Mar 18, 2026 | Matt Baer KEY | Other F | 77.8K | $248.2K |
| Mar 18, 2026 | Matt Baer KEY | Exercise M | 61.5K | — |
| Mar 18, 2026 | Anthony Bacos | Exercise M | 43.9K | $0 |
| Mar 18, 2026 | Anthony Bacos | Other F | 37.8K | $120.7K |
| Mar 18, 2026 | Anthony Bacos | Exercise M | 43.9K | — |
| Mar 18, 2026 | David Aufderhaar KEY | Exercise M | 43.9K | $0 |
| Mar 18, 2026 | David Aufderhaar KEY | Other F | 52.0K | $165.9K |
| Mar 18, 2026 | David Aufderhaar KEY | Exercise M | 43.9K | — |
| Feb 2, 2026 | Katrina Lake 10b5-1 | Exercise C | 8.8K | $0 |
| Feb 2, 2026 | Katrina Lake 10b5-1 | Sell S | 8.8K | $44.2K |
| Feb 2, 2026 | Katrina Lake 10b5-1 | Exercise C | 8.8K | $0 |
| Jan 27, 2026 | Casey O'Connor 10b5-1 | Exercise M | 19.3K | $0 |
| Jan 27, 2026 | Casey O'Connor 10b5-1 | Sell S | 19.3K | $109.9K |
| Jan 27, 2026 | Casey O'Connor 10b5-1 | Exercise M | 19.3K | $73.5K |
| Jan 22, 2026 | Casey O'Connor 10b5-1 | Exercise M | 41.3K | $0 |
| Jan 22, 2026 | Casey O'Connor 10b5-1 | Sell S | 41.3K | $220.5K |
| Jan 22, 2026 | Casey O'Connor 10b5-1 | Exercise M | 41.3K | $156.8K |
| Jan 21, 2026 | Casey O'Connor 10b5-1 | Exercise M | 13.9K | $0 |
| Jan 21, 2026 | Casey O'Connor 10b5-1 | Sell S | 13.9K | $74.0K |
| Jan 21, 2026 | Casey O'Connor 10b5-1 | Exercise M | 13.9K | $52.6K |
| Jan 20, 2026 | Casey O'Connor 10b5-1 | Exercise M | 13.6K | $0 |
| Jan 20, 2026 | Casey O'Connor 10b5-1 | Sell S | 83.6K | $431.5K |
| Jan 20, 2026 | Casey O'Connor 10b5-1 | Exercise M | 13.6K | $51.8K |
| Jan 20, 2026 | David Aufderhaar KEY 10b5-1 | Sell S | 24.1K | $123.6K |
| Jan 2, 2026 | Katrina Lake 10b5-1 | Exercise C | 101.2K | $0 |
| Jan 2, 2026 | Katrina Lake 10b5-1 | Sell S | 101.2K | $513.8K |
| Jan 2, 2026 | Katrina Lake 10b5-1 | Exercise C | 101.2K | $0 |
About SFIX insider trading
This page tracks insider transactions for Stitch Fix, Inc. (SFIX) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.