SG
insider transactionsSweetgreen, Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Cluster buy signal: Multiple insiders at the same company buying around the same time — often a stronger signal than a single buy. 3 different insiders made open-market purchases in the last 365 days, totalling $4.5M.
Net shares · 365d
+785.4K
796.9K buy · 11.5K sell
Net value · 365d
$4.4M
$4.5M in · $106.0K out
Sentiment · 365d
Net buying
98% buying · 2% selling
Open-market trades · 365d
35
796.9K buy · 11.5K sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
-
Buy·P
10% Owner
$912
160 sh · $5.70
Own +0%
-
Buy·P
10% Owner
$945
166 sh · $5.69
Own +0%
-
Buy·P
10% Owner
$1.1K
188 sh · $5.61
Own +0%
-
Buy·P
10% Owner
$1.1K
196 sh · $5.61
Own +0%
-
Buy·P
10% Owner
$1.1K
200 sh · $5.67
Own +0%
-
Buy·P
10% Owner
$1.1K
200 sh · $5.66
Own +0%
-
Buy·P
10% Owner
$1.1K
201 sh · $5.67
Own +0%
-
Buy·P
10% Owner
$1.2K
221 sh · $5.65
Own +0%
-
Buy·P
10% Owner
$1.5K
260 sh · $5.63
Own +0%
-
Buy·P
10% Owner
$1.5K
272 sh · $5.65
Own +0%
-
Buy·P
10% Owner
$1.6K
288 sh · $5.72
Own +0%
-
Buy·P
10% Owner
$1.7K
290 sh · $5.69
Own +0%
-
Buy·P
10% Owner
$1.7K
295 sh · $5.69
Own +0%
-
Buy·P
10% Owner
$1.7K
300 sh · $5.67
Own +0%
-
Buy·P
10% Owner
$1.9K
341 sh · $5.69
Own +0%
-
Buy·P
10% Owner
$2.1K
366 sh · $5.69
Own +0%
-
Buy·P
10% Owner
$2.1K
375 sh · $5.69
Own +0%
-
Buy·P
10% Owner
$3.4K
600 sh · $5.65
Own +0%
-
Buy·P
10% Owner
$4.1K
721 sh · $5.66
Own +0%
-
Buy·P
10% Owner
$5.1K
901 sh · $5.66
Own +0%
-
Buy·P
10% Owner
$5.1K
901 sh · $5.66
Own +0%
-
Buy·P
10% Owner
$5.4K
951 sh · $5.66
Own +0%
-
Buy·P
10% Owner
$5.8K
1.0K sh · $5.69
Own +0%
-
Buy·P
10% Owner
$7.0K
1.2K sh · $5.66
Own +0%
-
Buy·P
10% Owner
$8.5K
1.5K sh · $5.69
Own +0%
-
Buy·P
10% Owner
$8.5K
1.5K sh · $5.65
Own +0%
-
Buy·P
10% Owner
$9.1K
1.6K sh · $5.66
Own +0%
-
Buy·P
10% Owner
$11.7K
2.1K sh · $5.66
Own +0%
-
Buy·P
10% Owner
$64.0K
11.2K sh · $5.69
Own +0%
-
Buy·P
10% Owner
$3.2M
566.0K sh · $5.69
Own +5%
-
Grant·A
Chief Operating Officer
$0
109.9K sh
Own New
-
Grant·A
Chief Operating Officer
$0
76.9K sh
Own +51%
-
Grant·A
McConnell Jamie KEY
Chief Financial Officer
$0
109.9K sh
Own New
-
Grant·A
McConnell Jamie KEY
Chief Financial Officer
$0
76.9K sh
Own +51%
-
Grant·A
Chief Concept Officer
$0
76.9K sh
Own New
-
Grant·A
Chief Concept Officer
$0
53.8K sh
Own +3%
-
Buy·P
Chief Concept Officer
$25.3K
4.4K sh · $5.71
Own +24%
-
Buy·P
Chief Concept Officer
$49.8K
9.1K sh · $5.45
Own New
-
Buy·P
Chief Concept Officer
$50.0K
9.0K sh · $5.57
Own +98%
-
Buy·P
Neman Jonathan KEY
CHIEF EXECUTIVE OFFICER
$999.7K
179.8K sh · $5.56
Own New
-
Grant·A
McConnell Jamie KEY
Chief Financial Officer
$0
300.0K sh
Own New
-
Grant·A
McConnell Jamie KEY
Chief Financial Officer
$0
150.0K sh
Own New
-
Grant·A
Chief Operating Officer
$0
50.0K sh
Own New
-
Grant·A
Chief Operating Officer
$0
50.0K sh
Own +50%
-
Other·G
Reback Mitch KEY
CHIEF FINANCIAL OFFICER
$0
26.2K sh
Own -10%
-
Other·G
Reback Mitch KEY
CHIEF FINANCIAL OFFICER
$0
43.9K sh
Own -100%
-
Other·G
Reback Mitch KEY
CHIEF FINANCIAL OFFICER
$0
43.9K sh
Own -13%
-
Other·G
Reback Mitch KEY
CHIEF FINANCIAL OFFICER
$0
43.9K sh
Own -100%
-
Other·G
Reback Mitch KEY
CHIEF FINANCIAL OFFICER
$0
43.9K sh
Own -12%
-
Other·G
Reback Mitch KEY
CHIEF FINANCIAL OFFICER
$0
26.2K sh
Own -37%
-
Other·G
Reback Mitch KEY
CHIEF FINANCIAL OFFICER
$0
26.2K sh
Own -11%
-
Other·G
Reback Mitch KEY
CHIEF FINANCIAL OFFICER
$0
26.2K sh
Own -37%
-
Sell·S
Reback Mitch KEY
CHIEF FINANCIAL OFFICER
$106.0K
11.5K sh · $9.19
Own -3%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 160 | $912 |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 166 | $945 |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 188 | $1.1K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 196 | $1.1K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 200 | $1.1K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 200 | $1.1K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 201 | $1.1K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 221 | $1.2K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 260 | $1.5K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 272 | $1.5K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 288 | $1.6K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 290 | $1.7K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 295 | $1.7K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 300 | $1.7K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 341 | $1.9K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 366 | $2.1K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 375 | $2.1K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 600 | $3.4K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 721 | $4.1K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 901 | $5.1K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 901 | $5.1K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 951 | $5.4K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 1.0K | $5.8K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 1.2K | $7.0K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 1.5K | $8.5K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 1.5K | $8.5K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 1.6K | $9.1K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 2.1K | $11.7K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 11.2K | $64.0K |
| Apr 7, 2026 | GOLDMAN SACHS GROUP INC | Buy P | 566.0K | $3.2M |
| Mar 15, 2026 | Cochran Jason Miles | Grant A | 109.9K | $0 |
| Mar 15, 2026 | Cochran Jason Miles | Grant A | 76.9K | $0 |
| Mar 15, 2026 | McConnell Jamie KEY | Grant A | 109.9K | $0 |
| Mar 15, 2026 | McConnell Jamie KEY | Grant A | 76.9K | $0 |
| Mar 15, 2026 | Jammet Nicolas | Grant A | 76.9K | $0 |
| Mar 15, 2026 | Jammet Nicolas | Grant A | 53.8K | $0 |
| Mar 5, 2026 | Jammet Nicolas | Buy P | 4.4K | $25.3K |
| Nov 12, 2025 | Jammet Nicolas | Buy P | 9.1K | $49.8K |
| Nov 12, 2025 | Jammet Nicolas | Buy P | 9.0K | $50.0K |
| Nov 12, 2025 | Neman Jonathan KEY | Buy P | 179.8K | $999.7K |
| Oct 15, 2025 | McConnell Jamie KEY | Grant A | 300.0K | $0 |
| Oct 15, 2025 | McConnell Jamie KEY | Grant A | 150.0K | $0 |
| Sep 15, 2025 | Cochran Jason Miles | Grant A | 50.0K | $0 |
| Sep 15, 2025 | Cochran Jason Miles | Grant A | 50.0K | $0 |
| Sep 5, 2025 | Reback Mitch KEY | Other G | 26.2K | $0 |
| Sep 5, 2025 | Reback Mitch KEY | Other G | 43.9K | $0 |
| Sep 5, 2025 | Reback Mitch KEY | Other G | 43.9K | $0 |
| Sep 5, 2025 | Reback Mitch KEY | Other G | 43.9K | $0 |
| Sep 5, 2025 | Reback Mitch KEY | Other G | 43.9K | $0 |
| Sep 5, 2025 | Reback Mitch KEY | Other G | 26.2K | $0 |
| Sep 5, 2025 | Reback Mitch KEY | Other G | 26.2K | $0 |
| Sep 5, 2025 | Reback Mitch KEY | Other G | 26.2K | $0 |
| Aug 18, 2025 | Reback Mitch KEY | Sell S | 11.5K | $106.0K |
About SG insider trading
This page tracks insider transactions for Sweetgreen, Inc. (SG) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.