SHCO
insider transactionsSoho House & Co Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Net shares · 365d
+9.4M
11.1M buy · 1.7M sell
Net value · 365d
$85.0M
$100.0M in · $15.0M out
Sentiment · 365d
Net buying
87% buying · 13% selling
Open-market trades · 365d
2
11.1M buy · 1.7M sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
-
Other·D
Director
—
70.2K sh
Own -100%
-
Other·D
Director
—
70.2K sh
Own -100%
-
Other·D
Director
—
30.6K sh
Own -100%
-
Buy·P
Director
$100.0M
11.1M sh · $9.00
Own New
-
Grant·A
Director
—
1.6M sh
Own New
-
Other·J
Founder
—
4.4M sh
-
Other·D
Director
—
91.7K sh
Own -100%
-
Other·D
Kh. K. Al-Thani Almaiyasa Hamad
Director
—
70.2K sh
Own -100%
-
Other·D
Director
—
70.2K sh
Own -100%
-
Other·D
Director
—
70.2K sh
Own -100%
-
Other·D
Director
—
33.8K sh
Own -100%
-
Other·D
Chief Operating Officer
—
133.2K sh
Own -57%
-
Other·D
Chief Operating Officer
—
23.7K sh
Own -40%
-
Other·D
Andrew Carnie KEY
Chief Executive Officer
—
441.6K sh
Own -40%
-
Other·D
Director, 10% Owner
—
1.3M sh
Own -3%
-
Other·D
Director, 10% Owner
—
373.8K sh
Own -100%
-
Sell·S
-
Other·J
Director, 10% Owner
—
4.4M sh
-
Exercise·M
Director
$0
14.2K sh
Own New
-
Exercise·M
Director
—
14.2K sh
Own +25%
-
Exercise·M
Director
$0
14.2K sh
Own New
-
Exercise·M
Director
—
14.2K sh
Own +25%
-
Exercise·M
Director
$0
14.2K sh
Own New
-
Exercise·M
Director
—
14.2K sh
Own +86%
-
Exercise·M
Director
$0
14.2K sh
Own New
-
Exercise·M
Director
—
14.2K sh
Own +18%
-
Exercise·M
Kh. K. Al-Thani Almaiyasa Hamad
Director
$0
14.2K sh
Own New
-
Exercise·M
Kh. K. Al-Thani Almaiyasa Hamad
Director
—
14.2K sh
Own +25%
-
Exercise·M
Director
$0
14.2K sh
Own New
-
Exercise·M
Director
—
14.2K sh
Own +25%
-
Exercise·M
Director
$0
14.2K sh
Own New
-
Exercise·M
Director
—
14.2K sh
Own +25%
-
Exercise·M
Director
$0
14.2K sh
Own New
-
Exercise·M
Director
—
14.2K sh
Own +72%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jan 29, 2026 | Daria Zhukova | Other D | 70.2K | — |
| Jan 29, 2026 | Ben Schwerin | Other D | 70.2K | — |
| Jan 29, 2026 | Andrew Sasson | Other D | 30.6K | — |
| Jan 29, 2026 | Gjorgi Popstefanov | Buy P | 11.1M | $100.0M |
| Jan 29, 2026 | Ashton Kutcher | Grant A | 1.6M | — |
| Jan 29, 2026 | Nick Jones | Other J | 4.4M | — |
| Jan 29, 2026 | Yusef Jackson | Other D | 91.7K | — |
| Jan 29, 2026 | Kh. K. Al-Thani Almaiyasa Hamad | Other D | 70.2K | — |
| Jan 29, 2026 | Joseph Eg Heni Hage | Other D | 70.2K | — |
| Jan 29, 2026 | Alice Delahunt | Other D | 70.2K | — |
| Jan 29, 2026 | Eric David Deardorff | Other D | 33.8K | — |
| Jan 29, 2026 | Thomas Collins | Other D | 133.2K | — |
| Jan 29, 2026 | Thomas Collins | Other D | 23.7K | — |
| Jan 29, 2026 | Andrew Carnie KEY | Other D | 441.6K | — |
| Jan 29, 2026 | Richard Caring | Other D | 1.3M | — |
| Jan 29, 2026 | Richard Caring | Other D | 373.8K | — |
| Jan 29, 2026 | GOLDMAN SACHS GROUP INC / GOLDMAN SACHS & CO. LLC / Broad Street Principal Investments, L.L.C. / GOLDMAN SACHS ASSET MANAGEMENT, L.P. / West Street Strategic Solutions Fund I, L.P. / West Street Strategic Solutions Fund I-(C), L.P. / WSSS INVESTMENTS W, L | Sell S | 1.7M | $15.0M |
| Jan 29, 2026 | Ronald W Burkle | Other J | 4.4M | — |
| Jan 16, 2026 | Daria Zhukova | Exercise M | 14.2K | $0 |
| Jan 16, 2026 | Daria Zhukova | Exercise M | 14.2K | — |
| Jan 16, 2026 | Ben Schwerin | Exercise M | 14.2K | $0 |
| Jan 16, 2026 | Ben Schwerin | Exercise M | 14.2K | — |
| Jan 16, 2026 | Andrew Sasson | Exercise M | 14.2K | $0 |
| Jan 16, 2026 | Andrew Sasson | Exercise M | 14.2K | — |
| Jan 16, 2026 | Yusef Jackson | Exercise M | 14.2K | $0 |
| Jan 16, 2026 | Yusef Jackson | Exercise M | 14.2K | — |
| Jan 16, 2026 | Kh. K. Al-Thani Almaiyasa Hamad | Exercise M | 14.2K | $0 |
| Jan 16, 2026 | Kh. K. Al-Thani Almaiyasa Hamad | Exercise M | 14.2K | — |
| Jan 16, 2026 | Joseph Eg Heni Hage | Exercise M | 14.2K | $0 |
| Jan 16, 2026 | Joseph Eg Heni Hage | Exercise M | 14.2K | — |
| Jan 16, 2026 | Alice Delahunt | Exercise M | 14.2K | $0 |
| Jan 16, 2026 | Alice Delahunt | Exercise M | 14.2K | — |
| Jan 16, 2026 | Eric David Deardorff | Exercise M | 14.2K | $0 |
| Jan 16, 2026 | Eric David Deardorff | Exercise M | 14.2K | — |
About SHCO insider trading
This page tracks insider transactions for Soho House & Co Inc. (SHCO) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.