SMPL
insider transactionsSimply Good Foods Co — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Cluster buy signal: Multiple insiders at the same company buying around the same time — often a stronger signal than a single buy. 2 different insiders made open-market purchases in the last 90 days, totalling $1.1M.
Net shares · 90d
+90.0K
90.0K buy · 0 sell
Net value · 90d
$1.1M
$1.1M in · $0 out
Sentiment · 90d
Net buying
100% buying · 0% selling
Open-market trades · 90d
2
90.0K buy · 0 sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
-
Buy·P
Director
$117.8K
10.0K sh · $11.78
Own +10%
-
Other·G
Director
$0
87.0K sh
Own -5%
-
Other·G
Director
$0
261.0K sh
Own -13%
-
Buy·P
Director
$991.5K
80.0K sh · $12.39
Own +86%
-
Other·F
Chief Financial Officer
$27.4K
2.4K sh · $11.61
Own -4%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| May 14, 2026 | Clayton C Daley JR | Buy P | 10.0K | $117.8K |
| May 12, 2026 | David J West | Other G | 87.0K | $0 |
| May 12, 2026 | David J West | Other G | 261.0K | $0 |
| Apr 23, 2026 | James M Kilts | Buy P | 80.0K | $991.5K |
| Apr 16, 2026 | Christopher J Bealer KEY | Other F | 2.4K | $27.4K |
About SMPL insider trading
This page tracks insider transactions for Simply Good Foods Co (SMPL) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.