VRA
insider transactionsVera Bradley, Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Net shares · 90d
+24.9K
24.9K buy · 0 sell
Net value · 90d
$93.0K
$93.0K in · $0 out
Sentiment · 90d
Net buying
100% buying · 0% selling
Open-market trades · 90d
1
24.9K buy · 0 sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
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Buy·P
Director
$93.0K
24.9K sh · $3.73
Own +4%
-
Other·F
Martin Layding KEY
Chief Financial Officer
$101.6K
29.4K sh · $3.46
Own -6%
-
Other·F
Martin Layding KEY
Chief Financial Officer
$48.4K
14.0K sh · $3.46
Own -3%
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Other·F
CHIEF ADMINISTRATIVE OFFICER
$9.0K
2.9K sh · $3.08
Own -1%
-
Grant·A
CHIEF ADMINISTRATIVE OFFICER
$0
9.1K sh
Own +3%
-
Other·F
CHIEF ADMINISTRATIVE OFFICER
$3.1K
1.0K sh · $3.08
Own -0%
-
Other·F
CHIEF ADMINISTRATIVE OFFICER
$14.1K
4.2K sh · $3.39
Own -1%
-
Other·F
CHIEF ADMINISTRATIVE OFFICER
$33.4K
9.8K sh · $3.39
Own -3%
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Grant·A
Director
$0
25.1K sh
Own +29%
-
Grant·A
Director
$0
25.1K sh
Own +48%
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Grant·A
Chief Branding Officer
$0
73.7K sh
Own +27%
-
Grant·A
Director
$0
25.1K sh
Own +4%
-
Grant·A
Martin Layding KEY
Chief Financial Officer
$0
88.5K sh
Own +21%
-
Grant·A
Director
$0
25.1K sh
Own +14%
-
Grant·A
Director
$0
25.1K sh
Own +29%
-
Grant·A
Director
$0
25.1K sh
Own New
-
Other·F
CHIEF ADMINISTRATIVE OFFICER
$27.9K
9.2K sh · $3.02
Own -2%
-
Grant·A
CHIEF ADMINISTRATIVE OFFICER
$0
22.1K sh
Own +6%
-
Other·F
CHIEF ADMINISTRATIVE OFFICER
$10.5K
3.5K sh · $3.02
Own -1%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jun 12, 2026 | Andrew Meslow | Buy P | 24.9K | $93.0K |
| Jun 12, 2026 | Martin Layding KEY | Other F | 29.4K | $101.6K |
| Jun 12, 2026 | Martin Layding KEY | Other F | 14.0K | $48.4K |
| Jun 8, 2026 | Mark C Dely | Other F | 2.9K | $9.0K |
| Jun 8, 2026 | Mark C Dely | Grant A | 9.1K | $0 |
| Jun 8, 2026 | Mark C Dely | Other F | 1.0K | $3.1K |
| Apr 5, 2026 | Mark C Dely | Other F | 4.2K | $14.1K |
| Apr 4, 2026 | Mark C Dely | Other F | 9.8K | $33.4K |
| Apr 3, 2026 | Carrie Tharp | Grant A | 25.1K | $0 |
| Apr 3, 2026 | Jessica Rodriguez | Grant A | 25.1K | $0 |
| Apr 3, 2026 | Melinda Paraie | Grant A | 73.7K | $0 |
| Apr 3, 2026 | Andrew Meslow | Grant A | 25.1K | $0 |
| Apr 3, 2026 | Martin Layding KEY | Grant A | 88.5K | $0 |
| Apr 3, 2026 | Robert J Hall | Grant A | 25.1K | $0 |
| Apr 3, 2026 | Kristina K Cashman | Grant A | 25.1K | $0 |
| Apr 3, 2026 | Ivan Brockman | Grant A | 25.1K | $0 |
| Mar 31, 2026 | Mark C Dely | Other F | 9.2K | $27.9K |
| Mar 31, 2026 | Mark C Dely | Grant A | 22.1K | $0 |
| Mar 31, 2026 | Mark C Dely | Other F | 3.5K | $10.5K |
About VRA insider trading
This page tracks insider transactions for Vera Bradley, Inc. (VRA) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.