W

insider transactions

Wayfair Inc. — buys & sells by directors, officers and 10% owners (SEC Form 4).

30D 90D 1Y

Net shares · 90d

-269.1K

0 buy · 269.1K sell

Net value · 90d

-$20.9M

$0 in · $20.9M out

Sentiment · 90d

Net selling

0% buying · 100% selling

Open-market trades · 90d

0 buy · 269.1K sell

Net buy / sell volume

Tap or hover the chart for daily net volume. Green = net buying, red = net selling.

All transactions

Grant·A
May 1, 26

Fiona Tan

Chief Technology Officer

$0

108.3K sh

Own New
Grant·A
May 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

89.7K sh

Own New
Grant·A
May 1, 26

Jon Blotner

Pres., Commercial & Operations

$0

91.8K sh

Own New
Sell·S
Apr 24, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$31.8K

400 sh · $79.47

Own -0%
Sell·S
Apr 24, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$404.1K

5.1K sh · $78.66

Own -1%
Sell·S
Apr 24, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$46.6K

600 sh · $77.69

Own -0%
Sell·S
Apr 24, 26

Steven Conine

Director · 10b5-1

$55.5K

700 sh · $79.26

Own -0%
Sell·S
Apr 24, 26

Steven Conine

Director · 10b5-1

$458.8K

5.8K sh · $78.57

Own -1%
Sell·S
Apr 24, 26

Steven Conine

Director · 10b5-1

$46.5K

600 sh · $77.54

Own -0%
Sell·S
Apr 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$59.8K

749 sh · $79.85

Own -0%
Sell·S
Apr 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$299.3K

3.8K sh · $79.08

Own -1%
Sell·S
Apr 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$3.1M

39.5K sh · $78.10

Own -8%
Sell·S
Apr 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$4.1M

53.1K sh · $77.24

Own -10%
Sell·S
Apr 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$1.3M

16.7K sh · $76.37

Own -3%
Sell·S
Apr 23, 26

Steven Conine

Director · 10b5-1

$60.0K

751 sh · $79.85

Own -0%
Sell·S
Apr 23, 26

Steven Conine

Director · 10b5-1

$335.2K

4.2K sh · $79.06

Own -1%
Sell·S
Apr 23, 26

Steven Conine

Director · 10b5-1

$3.0M

38.5K sh · $78.11

Own -8%
Sell·S
Apr 23, 26

Steven Conine

Director · 10b5-1

$4.1M

52.6K sh · $77.25

Own -10%
Sell·S
Apr 23, 26

Steven Conine

Director · 10b5-1

$1.3M

16.7K sh · $76.37

Own -3%
Exercise·C
Apr 20, 26

Niraj Shah KEY

Chief Executive Officer

$0

500.0K sh

Own +6%
Exercise·C
Apr 20, 26

Niraj Shah KEY

Chief Executive Officer

$0

500.0K sh

Own +1018%
Exercise·C
Apr 20, 26

Steven Conine

Director

$0

500.0K sh

Own +6%
Exercise·C
Apr 20, 26

Steven Conine

Director

$0

500.0K sh

Own +1019%
Sell·S
Apr 2, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$345.8K

4.8K sh · $72.19

Own -4%
Exercise·M
Apr 1, 26

Fiona Tan

Chief Technology Officer

$0

21.5K sh

Own New
Exercise·M
Apr 1, 26

Fiona Tan

Chief Technology Officer

$0

1.6K sh

Own +52%
Other·F
Apr 1, 26

Fiona Tan

Chief Technology Officer

$882.5K

11.7K sh · $75.25

Own -51%
Exercise·M
Apr 1, 26

Fiona Tan

Chief Technology Officer

$0

21.5K sh

Own +1312%
Exercise·M
Apr 1, 26

Fiona Tan

Chief Technology Officer

$0

1.6K sh

Own New
Exercise·M
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

17.8K sh

Own New
Exercise·M
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

584 sh

Own +52%
Exercise·M
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

217 sh

Own +33%
Exercise·M
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

392 sh

Own +100%
Other·F
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$692.9K

9.2K sh · $75.25

Own -5%
Exercise·M
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

17.8K sh

Own +12%
Exercise·M
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

584 sh

Own +0%
Exercise·M
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

217 sh

Own +0%
Exercise·M
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

392 sh

Own +0%
Exercise·M
Apr 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

18.5K sh

Own New
Exercise·M
Apr 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

181 sh

Own +33%
Exercise·M
Apr 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

327 sh

Own +100%
Other·F
Apr 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$693.5K

9.2K sh · $75.25

Own -7%
Exercise·M
Apr 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

18.5K sh

Own +17%
Exercise·M
Apr 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

181 sh

Own +0%
Exercise·M
Apr 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

327 sh

Own +0%
Other·W
Apr 1, 26

Jon Blotner

Pres., Commercial & Operations

$0

100 sh

Own New
Sell·S
Mar 25, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$402.3K

5.1K sh · $79.38

Own -9%
Sell·S
Mar 25, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$198.8K

2.5K sh · $78.54

Own -4%
Sell·S
Mar 25, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$233.9K

3.0K sh · $77.64

Own -5%
Sell·S
Mar 25, 26

Steven Conine

Director · 10b5-1

$402.9K

5.1K sh · $79.34

Own -9%
Sell·S
Mar 25, 26

Steven Conine

Director · 10b5-1

$189.6K

2.4K sh · $78.48

Own -4%
Sell·S
Mar 25, 26

Steven Conine

Director · 10b5-1

$225.1K

2.9K sh · $77.62

Own -5%
Sell·S
Mar 24, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$121.2K

1.6K sh · $77.18

Own -3%
Sell·S
Mar 24, 26

Steven Conine

Director · 10b5-1

$130.1K

1.7K sh · $77.14

Own -3%

Date▾	Insider	Role	Type	Shares	Own Δ	Price	Value
May 1, 2026	Fiona Tan	Chief Technology Officer	Grant A	108.3K	New	—	$0
May 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Grant A	89.7K	New	—	$0
May 1, 2026	Jon Blotner	Pres., Commercial & Operations	Grant A	91.8K	New	—	$0
Apr 24, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	400	-0%	$79.47	$31.8K
Apr 24, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	5.1K	-1%	$78.66	$404.1K
Apr 24, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	600	-0%	$77.69	$46.6K
Apr 24, 2026	Steven Conine 10b5-1	Director	Sell S	700	-0%	$79.26	$55.5K
Apr 24, 2026	Steven Conine 10b5-1	Director	Sell S	5.8K	-1%	$78.57	$458.8K
Apr 24, 2026	Steven Conine 10b5-1	Director	Sell S	600	-0%	$77.54	$46.5K
Apr 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	749	-0%	$79.85	$59.8K
Apr 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	3.8K	-1%	$79.08	$299.3K
Apr 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	39.5K	-8%	$78.10	$3.1M
Apr 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	53.1K	-10%	$77.24	$4.1M
Apr 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	16.7K	-3%	$76.37	$1.3M
Apr 23, 2026	Steven Conine 10b5-1	Director	Sell S	751	-0%	$79.85	$60.0K
Apr 23, 2026	Steven Conine 10b5-1	Director	Sell S	4.2K	-1%	$79.06	$335.2K
Apr 23, 2026	Steven Conine 10b5-1	Director	Sell S	38.5K	-8%	$78.11	$3.0M
Apr 23, 2026	Steven Conine 10b5-1	Director	Sell S	52.6K	-10%	$77.25	$4.1M
Apr 23, 2026	Steven Conine 10b5-1	Director	Sell S	16.7K	-3%	$76.37	$1.3M
Apr 20, 2026	Niraj Shah KEY	Chief Executive Officer	Exercise C	500.0K	+6%	—	$0
Apr 20, 2026	Niraj Shah KEY	Chief Executive Officer	Exercise C	500.0K	+1018%	—	$0
Apr 20, 2026	Steven Conine	Director	Exercise C	500.0K	+6%	—	$0
Apr 20, 2026	Steven Conine	Director	Exercise C	500.0K	+1019%	—	$0
Apr 2, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Sell S	4.8K	-4%	$72.19	$345.8K
Apr 1, 2026	Fiona Tan	Chief Technology Officer	Exercise M	21.5K	New	—	$0
Apr 1, 2026	Fiona Tan	Chief Technology Officer	Exercise M	1.6K	+52%	—	$0
Apr 1, 2026	Fiona Tan	Chief Technology Officer	Other F	11.7K	-51%	$75.25	$882.5K
Apr 1, 2026	Fiona Tan	Chief Technology Officer	Exercise M	21.5K	+1312%	—	$0
Apr 1, 2026	Fiona Tan	Chief Technology Officer	Exercise M	1.6K	New	—	$0
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Exercise M	17.8K	New	—	$0
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Exercise M	584	+52%	—	$0
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Exercise M	217	+33%	—	$0
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Exercise M	392	+100%	—	$0
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Other F	9.2K	-5%	$75.25	$692.9K
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Exercise M	17.8K	+12%	—	$0
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Exercise M	584	+0%	—	$0
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Exercise M	217	+0%	—	$0
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Exercise M	392	+0%	—	$0
Apr 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	18.5K	New	—	$0
Apr 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	181	+33%	—	$0
Apr 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	327	+100%	—	$0
Apr 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Other F	9.2K	-7%	$75.25	$693.5K
Apr 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	18.5K	+17%	—	$0
Apr 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	181	+0%	—	$0
Apr 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	327	+0%	—	$0
Apr 1, 2026	Jon Blotner	Pres., Commercial & Operations	Other W	100	New	—	$0
Mar 25, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	5.1K	-9%	$79.38	$402.3K
Mar 25, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	2.5K	-4%	$78.54	$198.8K
Mar 25, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	3.0K	-5%	$77.64	$233.9K
Mar 25, 2026	Steven Conine 10b5-1	Director	Sell S	5.1K	-9%	$79.34	$402.9K
Mar 25, 2026	Steven Conine 10b5-1	Director	Sell S	2.4K	-4%	$78.48	$189.6K
Mar 25, 2026	Steven Conine 10b5-1	Director	Sell S	2.9K	-5%	$77.62	$225.1K
Mar 24, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	1.6K	-3%	$77.18	$121.2K
Mar 24, 2026	Steven Conine 10b5-1	Director	Sell S	1.7K	-3%	$77.14	$130.1K

About W insider trading

This page tracks insider transactions for Wayfair Inc. (W) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.