W

insider transactions

Wayfair Inc. — buys & sells by directors, officers and 10% owners (SEC Form 4).

30D 90D 1Y

Net shares · 365d

-1.1M

0 buy · 1.1M sell

Net value · 365d

-$93.8M

$0 in · $93.8M out

Sentiment · 365d

Net selling

0% buying · 100% selling

Open-market trades · 365d

0 buy · 1.1M sell

Net buy / sell volume

Tap or hover the chart for daily net volume. Green = net buying, red = net selling.

All transactions

Grant·A
May 1, 26

Fiona Tan

Chief Technology Officer

$0

108.3K sh

Own New
Grant·A
May 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

89.7K sh

Own New
Grant·A
May 1, 26

Jon Blotner

Pres., Commercial & Operations

$0

91.8K sh

Own New
Sell·S
Apr 24, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$31.8K

400 sh · $79.47

Own -0%
Sell·S
Apr 24, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$404.1K

5.1K sh · $78.66

Own -1%
Sell·S
Apr 24, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$46.6K

600 sh · $77.69

Own -0%
Sell·S
Apr 24, 26

Steven Conine

Director · 10b5-1

$55.5K

700 sh · $79.26

Own -0%
Sell·S
Apr 24, 26

Steven Conine

Director · 10b5-1

$458.8K

5.8K sh · $78.57

Own -1%
Sell·S
Apr 24, 26

Steven Conine

Director · 10b5-1

$46.5K

600 sh · $77.54

Own -0%
Sell·S
Apr 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$59.8K

749 sh · $79.85

Own -0%
Sell·S
Apr 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$299.3K

3.8K sh · $79.08

Own -1%
Sell·S
Apr 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$3.1M

39.5K sh · $78.10

Own -8%
Sell·S
Apr 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$4.1M

53.1K sh · $77.24

Own -10%
Sell·S
Apr 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$1.3M

16.7K sh · $76.37

Own -3%
Sell·S
Apr 23, 26

Steven Conine

Director · 10b5-1

$60.0K

751 sh · $79.85

Own -0%
Sell·S
Apr 23, 26

Steven Conine

Director · 10b5-1

$335.2K

4.2K sh · $79.06

Own -1%
Sell·S
Apr 23, 26

Steven Conine

Director · 10b5-1

$3.0M

38.5K sh · $78.11

Own -8%
Sell·S
Apr 23, 26

Steven Conine

Director · 10b5-1

$4.1M

52.6K sh · $77.25

Own -10%
Sell·S
Apr 23, 26

Steven Conine

Director · 10b5-1

$1.3M

16.7K sh · $76.37

Own -3%
Exercise·C
Apr 20, 26

Niraj Shah KEY

Chief Executive Officer

$0

500.0K sh

Own +6%
Exercise·C
Apr 20, 26

Niraj Shah KEY

Chief Executive Officer

$0

500.0K sh

Own +1018%
Exercise·C
Apr 20, 26

Steven Conine

Director

$0

500.0K sh

Own +6%
Exercise·C
Apr 20, 26

Steven Conine

Director

$0

500.0K sh

Own +1019%
Sell·S
Apr 2, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$345.8K

4.8K sh · $72.19

Own -4%
Exercise·M
Apr 1, 26

Fiona Tan

Chief Technology Officer

$0

21.5K sh

Own New
Exercise·M
Apr 1, 26

Fiona Tan

Chief Technology Officer

$0

1.6K sh

Own +52%
Other·F
Apr 1, 26

Fiona Tan

Chief Technology Officer

$882.5K

11.7K sh · $75.25

Own -51%
Exercise·M
Apr 1, 26

Fiona Tan

Chief Technology Officer

$0

21.5K sh

Own +1312%
Exercise·M
Apr 1, 26

Fiona Tan

Chief Technology Officer

$0

1.6K sh

Own New
Exercise·M
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

17.8K sh

Own New
Exercise·M
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

584 sh

Own +52%
Exercise·M
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

217 sh

Own +33%
Exercise·M
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

392 sh

Own +100%
Other·F
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$692.9K

9.2K sh · $75.25

Own -5%
Exercise·M
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

17.8K sh

Own +12%
Exercise·M
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

584 sh

Own +0%
Exercise·M
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

217 sh

Own +0%
Exercise·M
Apr 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

392 sh

Own +0%
Exercise·M
Apr 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

18.5K sh

Own New
Exercise·M
Apr 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

181 sh

Own +33%
Exercise·M
Apr 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

327 sh

Own +100%
Other·F
Apr 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$693.5K

9.2K sh · $75.25

Own -7%
Exercise·M
Apr 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

18.5K sh

Own +17%
Exercise·M
Apr 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

181 sh

Own +0%
Exercise·M
Apr 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

327 sh

Own +0%
Other·W
Apr 1, 26

Jon Blotner

Pres., Commercial & Operations

$0

100 sh

Own New
Sell·S
Mar 25, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$402.3K

5.1K sh · $79.38

Own -9%
Sell·S
Mar 25, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$198.8K

2.5K sh · $78.54

Own -4%
Sell·S
Mar 25, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$233.9K

3.0K sh · $77.64

Own -5%
Sell·S
Mar 25, 26

Steven Conine

Director · 10b5-1

$402.9K

5.1K sh · $79.34

Own -9%
Sell·S
Mar 25, 26

Steven Conine

Director · 10b5-1

$189.6K

2.4K sh · $78.48

Own -4%
Sell·S
Mar 25, 26

Steven Conine

Director · 10b5-1

$225.1K

2.9K sh · $77.62

Own -5%
Sell·S
Mar 24, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$121.2K

1.6K sh · $77.18

Own -3%
Sell·S
Mar 24, 26

Steven Conine

Director · 10b5-1

$130.1K

1.7K sh · $77.14

Own -3%
Sell·S
Mar 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$1.8M

23.5K sh · $78.44

Own -28%
Sell·S
Mar 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$2.5M

32.1K sh · $77.43

Own -27%
Sell·S
Mar 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$3.8M

50.2K sh · $76.53

Own -30%
Sell·S
Mar 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$150.4K

2.0K sh · $75.45

Own -1%
Sell·S
Mar 23, 26

Steven Conine

Director · 10b5-1

$1.9M

24.0K sh · $78.43

Own -28%
Sell·S
Mar 23, 26

Steven Conine

Director · 10b5-1

$2.5M

32.0K sh · $77.42

Own -27%
Sell·S
Mar 23, 26

Steven Conine

Director · 10b5-1

$3.8M

49.7K sh · $76.53

Own -30%
Sell·S
Mar 23, 26

Steven Conine

Director · 10b5-1

$163.2K

2.2K sh · $75.48

Own -1%
Grant·A
Mar 18, 26

Fiona Tan

Chief Technology Officer

$0

21.5K sh

Own New
Grant·A
Mar 18, 26

Kate Gulliver KEY

CFO and Chief Admin Officer

$0

17.8K sh

Own New
Grant·A
Mar 18, 26

Jon Blotner

Pres., Commercial & Operations

$0

18.5K sh

Own New
Grant·A
Mar 5, 26

Michael Andrew Kumin

Director

$0

3.2K sh

Own +1%
Grant·A
Mar 5, 26

Michael Andrew Kumin

Director

$0

3.2K sh

Own +1%
Sell·S
Feb 26, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$184.6K

2.3K sh · $80.32

Own -1%
Sell·S
Feb 26, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$610.0K

7.7K sh · $79.36

Own -4%
Sell·S
Feb 26, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$1.3M

15.9K sh · $78.56

Own -8%
Sell·S
Feb 26, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$85.0K

1.1K sh · $77.23

Own -1%
Sell·S
Feb 26, 26

Steven Conine

Co-Founder · 10b5-1

$176.7K

2.2K sh · $80.32

Own -1%
Sell·S
Feb 26, 26

Steven Conine

Co-Founder · 10b5-1

$659.7K

8.3K sh · $79.34

Own -5%
Sell·S
Feb 26, 26

Steven Conine

Co-Founder · 10b5-1

$1.2M

14.8K sh · $78.53

Own -8%
Sell·S
Feb 26, 26

Steven Conine

Co-Founder · 10b5-1

$124.0K

1.6K sh · $77.48

Own -1%
Other·G
Feb 23, 26

Fiona Tan

Chief Technology Officer

$0

11.4K sh

Own -100%
Sell·S
Feb 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$64.9K

800 sh · $81.15

Own -0%
Sell·S
Feb 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$97.7K

1.2K sh · $80.68

Own -1%
Sell·S
Feb 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$83.2K

1.1K sh · $79.15

Own -1%
Sell·S
Feb 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$559.5K

7.2K sh · $77.49

Own -3%
Sell·S
Feb 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$360.3K

4.7K sh · $76.81

Own -2%
Sell·S
Feb 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$264.4K

3.5K sh · $75.55

Own -2%
Sell·S
Feb 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$1.1M

14.5K sh · $74.62

Own -6%
Sell·S
Feb 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$4.4M

60.0K sh · $73.77

Own -21%
Sell·S
Feb 23, 26

Steven Conine

Co-Founder · 10b5-1

$149.2K

1.8K sh · $80.95

Own -1%
Sell·S
Feb 23, 26

Steven Conine

Co-Founder · 10b5-1

$87.3K

1.1K sh · $79.39

Own -1%
Sell·S
Feb 23, 26

Steven Conine

Co-Founder · 10b5-1

$341.8K

4.4K sh · $77.81

Own -2%
Sell·S
Feb 23, 26

Steven Conine

Co-Founder · 10b5-1

$557.5K

7.2K sh · $77.07

Own -3%
Sell·S
Feb 23, 26

Steven Conine

Co-Founder · 10b5-1

$264.3K

3.5K sh · $75.68

Own -2%
Sell·S
Feb 23, 26

Steven Conine

Co-Founder · 10b5-1

$1.1M

14.8K sh · $74.64

Own -6%
Sell·S
Feb 23, 26

Steven Conine

Co-Founder · 10b5-1

$4.4M

60.2K sh · $73.76

Own -21%
Sell·S
Jan 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$862.7K

7.9K sh · $109.74

Own -3%
Sell·S
Jan 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$8.2M

75.2K sh · $109.26

Own -20%
Sell·S
Jan 23, 26

Niraj Shah KEY

Chief Executive Officer · 10b5-1

$7.3M

66.9K sh · $108.34

Own -15%
Sell·S
Jan 23, 26

Steven Conine

Co-Founder · 10b5-1

$876.1K

8.0K sh · $109.73

Own -3%
Sell·S
Jan 23, 26

Steven Conine

Co-Founder · 10b5-1

$8.1M

74.4K sh · $109.26

Own -20%
Sell·S
Jan 23, 26

Steven Conine

Co-Founder · 10b5-1

$7.3M

67.6K sh · $108.34

Own -15%
Sell·S
Jan 13, 26

Fiona Tan

Chief Technology Officer · 10b5-1

$1.1M

9.0K sh · $119.00

Own -4%
Sell·S
Jan 5, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$528.9K

5.0K sh · $105.84

Own -4%
Sell·S
Jan 2, 26

Kate Gulliver KEY

CFO and Chief Admin Officer · 10b5-1

$3.9M

36.5K sh · $106.50

Own -20%
Exercise·M
Jan 1, 26

Fiona Tan

Chief Technology Officer

$0

21.6K sh

Own New
Exercise·M
Jan 1, 26

Fiona Tan

Chief Technology Officer

$0

1.6K sh

Own +34%
Other·F
Jan 1, 26

Fiona Tan

Chief Technology Officer

$1.3M

11.9K sh · $106.56

Own -51%
Exercise·M
Jan 1, 26

Fiona Tan

Chief Technology Officer

$0

21.6K sh

Own +1324%
Exercise·M
Jan 1, 26

Fiona Tan

Chief Technology Officer

$0

1.6K sh

Own New
Exercise·M
Jan 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer · 10b5-1

$0

18.0K sh

Own New
Exercise·M
Jan 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer · 10b5-1

$0

584 sh

Own +34%
Exercise·M
Jan 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer · 10b5-1

$0

217 sh

Own +25%
Exercise·M
Jan 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer · 10b5-1

$0

391 sh

Own +50%
Other·F
Jan 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer · 10b5-1

$954.2K

9.0K sh · $106.56

Own -5%
Exercise·M
Jan 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer · 10b5-1

$0

18.0K sh

Own +10%
Exercise·M
Jan 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer · 10b5-1

$0

584 sh

Own +0%
Exercise·M
Jan 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer · 10b5-1

$0

217 sh

Own +0%
Exercise·M
Jan 1, 26

Kate Gulliver KEY

CFO and Chief Admin Officer · 10b5-1

$0

391 sh

Own +0%
Exercise·M
Jan 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

18.7K sh

Own New
Exercise·M
Jan 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

181 sh

Own +25%
Exercise·M
Jan 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

326 sh

Own +50%
Other·F
Jan 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$954.9K

9.0K sh · $106.56

Own -7%
Exercise·M
Jan 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

18.7K sh

Own +18%
Exercise·M
Jan 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

181 sh

Own +0%
Exercise·M
Jan 1, 26

Jon Blotner

Pres., Commercial & Operations · 10b5-1

$0

326 sh

Own +0%
Other·G
Dec 16, 25

Michael Andrew Kumin

Director

$0

56.0K sh

Own -100%
Grant·A
Aug 14, 25

Andrea Jung

Director

$0

3.2K sh

Own +204%
Other·G
Jun 27, 25

Andrea Jung

Director

$0

15.7K sh

Own -91%

Date▾	Insider	Role	Type	Shares	Own Δ	Price	Value
May 1, 2026	Fiona Tan	Chief Technology Officer	Grant A	108.3K	New	—	$0
May 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Grant A	89.7K	New	—	$0
May 1, 2026	Jon Blotner	Pres., Commercial & Operations	Grant A	91.8K	New	—	$0
Apr 24, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	400	-0%	$79.47	$31.8K
Apr 24, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	5.1K	-1%	$78.66	$404.1K
Apr 24, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	600	-0%	$77.69	$46.6K
Apr 24, 2026	Steven Conine 10b5-1	Director	Sell S	700	-0%	$79.26	$55.5K
Apr 24, 2026	Steven Conine 10b5-1	Director	Sell S	5.8K	-1%	$78.57	$458.8K
Apr 24, 2026	Steven Conine 10b5-1	Director	Sell S	600	-0%	$77.54	$46.5K
Apr 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	749	-0%	$79.85	$59.8K
Apr 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	3.8K	-1%	$79.08	$299.3K
Apr 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	39.5K	-8%	$78.10	$3.1M
Apr 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	53.1K	-10%	$77.24	$4.1M
Apr 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	16.7K	-3%	$76.37	$1.3M
Apr 23, 2026	Steven Conine 10b5-1	Director	Sell S	751	-0%	$79.85	$60.0K
Apr 23, 2026	Steven Conine 10b5-1	Director	Sell S	4.2K	-1%	$79.06	$335.2K
Apr 23, 2026	Steven Conine 10b5-1	Director	Sell S	38.5K	-8%	$78.11	$3.0M
Apr 23, 2026	Steven Conine 10b5-1	Director	Sell S	52.6K	-10%	$77.25	$4.1M
Apr 23, 2026	Steven Conine 10b5-1	Director	Sell S	16.7K	-3%	$76.37	$1.3M
Apr 20, 2026	Niraj Shah KEY	Chief Executive Officer	Exercise C	500.0K	+6%	—	$0
Apr 20, 2026	Niraj Shah KEY	Chief Executive Officer	Exercise C	500.0K	+1018%	—	$0
Apr 20, 2026	Steven Conine	Director	Exercise C	500.0K	+6%	—	$0
Apr 20, 2026	Steven Conine	Director	Exercise C	500.0K	+1019%	—	$0
Apr 2, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Sell S	4.8K	-4%	$72.19	$345.8K
Apr 1, 2026	Fiona Tan	Chief Technology Officer	Exercise M	21.5K	New	—	$0
Apr 1, 2026	Fiona Tan	Chief Technology Officer	Exercise M	1.6K	+52%	—	$0
Apr 1, 2026	Fiona Tan	Chief Technology Officer	Other F	11.7K	-51%	$75.25	$882.5K
Apr 1, 2026	Fiona Tan	Chief Technology Officer	Exercise M	21.5K	+1312%	—	$0
Apr 1, 2026	Fiona Tan	Chief Technology Officer	Exercise M	1.6K	New	—	$0
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Exercise M	17.8K	New	—	$0
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Exercise M	584	+52%	—	$0
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Exercise M	217	+33%	—	$0
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Exercise M	392	+100%	—	$0
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Other F	9.2K	-5%	$75.25	$692.9K
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Exercise M	17.8K	+12%	—	$0
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Exercise M	584	+0%	—	$0
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Exercise M	217	+0%	—	$0
Apr 1, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Exercise M	392	+0%	—	$0
Apr 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	18.5K	New	—	$0
Apr 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	181	+33%	—	$0
Apr 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	327	+100%	—	$0
Apr 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Other F	9.2K	-7%	$75.25	$693.5K
Apr 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	18.5K	+17%	—	$0
Apr 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	181	+0%	—	$0
Apr 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	327	+0%	—	$0
Apr 1, 2026	Jon Blotner	Pres., Commercial & Operations	Other W	100	New	—	$0
Mar 25, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	5.1K	-9%	$79.38	$402.3K
Mar 25, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	2.5K	-4%	$78.54	$198.8K
Mar 25, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	3.0K	-5%	$77.64	$233.9K
Mar 25, 2026	Steven Conine 10b5-1	Director	Sell S	5.1K	-9%	$79.34	$402.9K
Mar 25, 2026	Steven Conine 10b5-1	Director	Sell S	2.4K	-4%	$78.48	$189.6K
Mar 25, 2026	Steven Conine 10b5-1	Director	Sell S	2.9K	-5%	$77.62	$225.1K
Mar 24, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	1.6K	-3%	$77.18	$121.2K
Mar 24, 2026	Steven Conine 10b5-1	Director	Sell S	1.7K	-3%	$77.14	$130.1K
Mar 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	23.5K	-28%	$78.44	$1.8M
Mar 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	32.1K	-27%	$77.43	$2.5M
Mar 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	50.2K	-30%	$76.53	$3.8M
Mar 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	2.0K	-1%	$75.45	$150.4K
Mar 23, 2026	Steven Conine 10b5-1	Director	Sell S	24.0K	-28%	$78.43	$1.9M
Mar 23, 2026	Steven Conine 10b5-1	Director	Sell S	32.0K	-27%	$77.42	$2.5M
Mar 23, 2026	Steven Conine 10b5-1	Director	Sell S	49.7K	-30%	$76.53	$3.8M
Mar 23, 2026	Steven Conine 10b5-1	Director	Sell S	2.2K	-1%	$75.48	$163.2K
Mar 18, 2026	Fiona Tan	Chief Technology Officer	Grant A	21.5K	New	—	$0
Mar 18, 2026	Kate Gulliver KEY	CFO and Chief Admin Officer	Grant A	17.8K	New	—	$0
Mar 18, 2026	Jon Blotner	Pres., Commercial & Operations	Grant A	18.5K	New	—	$0
Mar 5, 2026	Michael Andrew Kumin	Director	Grant A	3.2K	+1%	—	$0
Mar 5, 2026	Michael Andrew Kumin	Director	Grant A	3.2K	+1%	—	$0
Feb 26, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	2.3K	-1%	$80.32	$184.6K
Feb 26, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	7.7K	-4%	$79.36	$610.0K
Feb 26, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	15.9K	-8%	$78.56	$1.3M
Feb 26, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	1.1K	-1%	$77.23	$85.0K
Feb 26, 2026	Steven Conine 10b5-1	Co-Founder	Sell S	2.2K	-1%	$80.32	$176.7K
Feb 26, 2026	Steven Conine 10b5-1	Co-Founder	Sell S	8.3K	-5%	$79.34	$659.7K
Feb 26, 2026	Steven Conine 10b5-1	Co-Founder	Sell S	14.8K	-8%	$78.53	$1.2M
Feb 26, 2026	Steven Conine 10b5-1	Co-Founder	Sell S	1.6K	-1%	$77.48	$124.0K
Feb 23, 2026	Fiona Tan	Chief Technology Officer	Other G	11.4K	-100%	—	$0
Feb 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	800	-0%	$81.15	$64.9K
Feb 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	1.2K	-1%	$80.68	$97.7K
Feb 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	1.1K	-1%	$79.15	$83.2K
Feb 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	7.2K	-3%	$77.49	$559.5K
Feb 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	4.7K	-2%	$76.81	$360.3K
Feb 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	3.5K	-2%	$75.55	$264.4K
Feb 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	14.5K	-6%	$74.62	$1.1M
Feb 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	60.0K	-21%	$73.77	$4.4M
Feb 23, 2026	Steven Conine 10b5-1	Co-Founder	Sell S	1.8K	-1%	$80.95	$149.2K
Feb 23, 2026	Steven Conine 10b5-1	Co-Founder	Sell S	1.1K	-1%	$79.39	$87.3K
Feb 23, 2026	Steven Conine 10b5-1	Co-Founder	Sell S	4.4K	-2%	$77.81	$341.8K
Feb 23, 2026	Steven Conine 10b5-1	Co-Founder	Sell S	7.2K	-3%	$77.07	$557.5K
Feb 23, 2026	Steven Conine 10b5-1	Co-Founder	Sell S	3.5K	-2%	$75.68	$264.3K
Feb 23, 2026	Steven Conine 10b5-1	Co-Founder	Sell S	14.8K	-6%	$74.64	$1.1M
Feb 23, 2026	Steven Conine 10b5-1	Co-Founder	Sell S	60.2K	-21%	$73.76	$4.4M
Jan 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	7.9K	-3%	$109.74	$862.7K
Jan 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	75.2K	-20%	$109.26	$8.2M
Jan 23, 2026	Niraj Shah KEY 10b5-1	Chief Executive Officer	Sell S	66.9K	-15%	$108.34	$7.3M
Jan 23, 2026	Steven Conine 10b5-1	Co-Founder	Sell S	8.0K	-3%	$109.73	$876.1K
Jan 23, 2026	Steven Conine 10b5-1	Co-Founder	Sell S	74.4K	-20%	$109.26	$8.1M
Jan 23, 2026	Steven Conine 10b5-1	Co-Founder	Sell S	67.6K	-15%	$108.34	$7.3M
Jan 13, 2026	Fiona Tan 10b5-1	Chief Technology Officer	Sell S	9.0K	-4%	$119.00	$1.1M
Jan 5, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Sell S	5.0K	-4%	$105.84	$528.9K
Jan 2, 2026	Kate Gulliver KEY 10b5-1	CFO and Chief Admin Officer	Sell S	36.5K	-20%	$106.50	$3.9M
Jan 1, 2026	Fiona Tan	Chief Technology Officer	Exercise M	21.6K	New	—	$0
Jan 1, 2026	Fiona Tan	Chief Technology Officer	Exercise M	1.6K	+34%	—	$0
Jan 1, 2026	Fiona Tan	Chief Technology Officer	Other F	11.9K	-51%	$106.56	$1.3M
Jan 1, 2026	Fiona Tan	Chief Technology Officer	Exercise M	21.6K	+1324%	—	$0
Jan 1, 2026	Fiona Tan	Chief Technology Officer	Exercise M	1.6K	New	—	$0
Jan 1, 2026	Kate Gulliver KEY 10b5-1	CFO and Chief Admin Officer	Exercise M	18.0K	New	—	$0
Jan 1, 2026	Kate Gulliver KEY 10b5-1	CFO and Chief Admin Officer	Exercise M	584	+34%	—	$0
Jan 1, 2026	Kate Gulliver KEY 10b5-1	CFO and Chief Admin Officer	Exercise M	217	+25%	—	$0
Jan 1, 2026	Kate Gulliver KEY 10b5-1	CFO and Chief Admin Officer	Exercise M	391	+50%	—	$0
Jan 1, 2026	Kate Gulliver KEY 10b5-1	CFO and Chief Admin Officer	Other F	9.0K	-5%	$106.56	$954.2K
Jan 1, 2026	Kate Gulliver KEY 10b5-1	CFO and Chief Admin Officer	Exercise M	18.0K	+10%	—	$0
Jan 1, 2026	Kate Gulliver KEY 10b5-1	CFO and Chief Admin Officer	Exercise M	584	+0%	—	$0
Jan 1, 2026	Kate Gulliver KEY 10b5-1	CFO and Chief Admin Officer	Exercise M	217	+0%	—	$0
Jan 1, 2026	Kate Gulliver KEY 10b5-1	CFO and Chief Admin Officer	Exercise M	391	+0%	—	$0
Jan 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	18.7K	New	—	$0
Jan 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	181	+25%	—	$0
Jan 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	326	+50%	—	$0
Jan 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Other F	9.0K	-7%	$106.56	$954.9K
Jan 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	18.7K	+18%	—	$0
Jan 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	181	+0%	—	$0
Jan 1, 2026	Jon Blotner 10b5-1	Pres., Commercial & Operations	Exercise M	326	+0%	—	$0
Dec 16, 2025	Michael Andrew Kumin	Director	Other G	56.0K	-100%	—	$0
Aug 14, 2025	Andrea Jung	Director	Grant A	3.2K	+204%	—	$0
Jun 27, 2025	Andrea Jung	Director	Other G	15.7K	-91%	—	$0

About W insider trading

This page tracks insider transactions for Wayfair Inc. (W) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.