BFH
insider transactionsBREAD FINANCIAL HOLDINGS, INC. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Net shares · 30d
-15.0K
0 buy · 15.0K sell
Net value · 30d
-$1.3M
$0 in · $1.3M out
Sentiment · 30d
Net selling
0% buying · 100% selling
Open-market trades · 30d
3
0 buy · 15.0K sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
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Grant·A
Director
—
1.6K sh
Own +29%
-
Grant·A
Director
—
1.6K sh
Own +8%
-
Grant·A
Director
—
1.6K sh
Own +15%
-
Grant·A
Director
—
1.6K sh
Own +17%
-
Grant·A
Director
—
1.6K sh
Own +5%
-
Grant·A
Director
—
1.6K sh
Own +8%
-
Grant·A
Director
—
1.6K sh
Own +3%
-
Grant·A
Director
—
1.6K sh
Own +6%
-
Sell·S
Ralph J Andretta KEY
President and CEO · 10b5-1
$89.6K
1.0K sh · $89.57
Own -0%
-
Sell·S
Ralph J Andretta KEY
President and CEO · 10b5-1
$1.1M
12.5K sh · $89.17
Own -2%
-
Sell·S
Ralph J Andretta KEY
President and CEO · 10b5-1
$132.3K
1.5K sh · $88.23
Own -0%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jun 15, 2026 | Praniti Lakhwara | Grant A | 1.6K | — |
| Jun 15, 2026 | Rajesh Natarajan | Grant A | 1.6K | — |
| Jun 15, 2026 | John J. Fawcett | Grant A | 1.6K | — |
| Jun 15, 2026 | Joyce St Clair | Grant A | 1.6K | — |
| Jun 15, 2026 | Laurie Anne Tucker | Grant A | 1.6K | — |
| Jun 15, 2026 | Sharen J Turney | Grant A | 1.6K | — |
| Jun 15, 2026 | John C Gerspach | Grant A | 1.6K | — |
| Jun 15, 2026 | Timothy J Theriault | Grant A | 1.6K | — |
| May 29, 2026 | Ralph J Andretta KEY 10b5-1 | Sell S | 1.0K | $89.6K |
| May 29, 2026 | Ralph J Andretta KEY 10b5-1 | Sell S | 12.5K | $1.1M |
| May 29, 2026 | Ralph J Andretta KEY 10b5-1 | Sell S | 1.5K | $132.3K |
About BFH insider trading
This page tracks insider transactions for BREAD FINANCIAL HOLDINGS, INC. (BFH) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.