BFH

insider transactions

BREAD FINANCIAL HOLDINGS, INC. — buys & sells by directors, officers and 10% owners (SEC Form 4).

30D 90D 1Y

Net shares · 365d

-24.0K

698 buy · 24.7K sell

Net value · 365d

-$2.2M

$60.3K in · $2.2M out

Sentiment · 365d

Net selling

3% buying · 97% selling

Open-market trades · 365d

698 buy · 24.7K sell

Net buy / sell volume

Tap or hover the chart for daily net volume. Green = net buying, red = net selling.

All transactions

Grant·A
Jun 15, 26

Praniti Lakhwara

Director

—

1.6K sh

Own +29%
Grant·A
Jun 15, 26

Rajesh Natarajan

Director

—

1.6K sh

Own +8%
Grant·A
Jun 15, 26

John J. Fawcett

Director

—

1.6K sh

Own +15%
Grant·A
Jun 15, 26

Joyce St Clair

Director

—

1.6K sh

Own +17%
Grant·A
Jun 15, 26

Laurie Anne Tucker

Director

—

1.6K sh

Own +5%
Grant·A
Jun 15, 26

Sharen J Turney

Director

—

1.6K sh

Own +8%
Grant·A
Jun 15, 26

John C Gerspach

Director

—

1.6K sh

Own +3%
Grant·A
Jun 15, 26

Timothy J Theriault

Director

—

1.6K sh

Own +6%
Sell·S
May 29, 26

Ralph J Andretta KEY

President and CEO · 10b5-1

$89.6K

1.0K sh · $89.57

Own -0%
Sell·S
May 29, 26

Ralph J Andretta KEY

President and CEO · 10b5-1

$1.1M

12.5K sh · $89.17

Own -2%
Sell·S
May 29, 26

Ralph J Andretta KEY

President and CEO · 10b5-1

$132.3K

1.5K sh · $88.23

Own -0%
Buy·P
May 21, 26

John J. Fawcett

Director

$60.3K

698 sh · $86.43

Own +7%
Sell·S
Apr 24, 26

Roger H Ballou

Director

$874.9K

9.7K sh · $90.32

Own -24%
Grant·A
Apr 15, 26

John C Gerspach

Director

—

483 sh

Own +1%
Other·G
Feb 19, 26

Roger H Ballou

Director

$0

1.4K sh

Own -3%
Other·F
Feb 18, 26

Allegra S Driscoll

EVP, Chief Technology Officer

$129.2K

1.8K sh · $73.74

Own -3%
Other·F
Feb 18, 26

Perry S Beberman KEY

EVP, Chief Financial Officer

$148.5K

2.0K sh · $73.74

Own -2%
Other·F
Feb 18, 26

Valerie E Greer

EVP, Chief Commercial Officer

$147.7K

2.0K sh · $73.74

Own -1%
Other·F
Feb 18, 26

Tammy M Mcconnaughey

EVP, Operations & Credit Risk

$118.4K

1.6K sh · $73.74

Own -1%
Other·F
Feb 18, 26

Joseph L Motes III

EVP, CAO, Gen Counsel & Secy

$108.4K

1.5K sh · $73.74

Own -1%
Other·F
Feb 18, 26

Jonathan Bryan Campbell

SVP, Chief Accounting Officer

$96.6K

1.3K sh · $73.74

Own -3%
Other·F
Feb 18, 26

Allegra S Driscoll

EVP, Chief Technology Officer

$189.1K

2.6K sh · $73.74

Own -4%
Other·F
Feb 18, 26

Ralph J Andretta KEY

President and CEO

$392.7K

5.3K sh · $73.74

Own -1%
Other·F
Feb 17, 26

Perry S Beberman KEY

EVP, Chief Financial Officer

$1.6M

22.5K sh · $73.05

Own -14%
Other·F
Feb 17, 26

Perry S Beberman KEY

EVP, Chief Financial Officer

$3.1M

43.0K sh · $73.05

Own -26%
Grant·A
Feb 17, 26

Perry S Beberman KEY

EVP, Chief Financial Officer

—

5.5K sh

Own +3%
Grant·A
Feb 17, 26

Perry S Beberman KEY

EVP, Chief Financial Officer

—

15.8K sh

Own +11%
Grant·A
Feb 17, 26

Perry S Beberman KEY

EVP, Chief Financial Officer

—

10.5K sh

Own +8%
Other·F
Feb 17, 26

Valerie E Greer

EVP, Chief Commercial Officer

$1.7M

23.8K sh · $73.05

Own -13%
Grant·A
Feb 17, 26

Valerie E Greer

EVP, Chief Commercial Officer

—

5.5K sh

Own +3%
Grant·A
Feb 17, 26

Valerie E Greer

EVP, Chief Commercial Officer

—

14.2K sh

Own +9%
Grant·A
Feb 17, 26

Valerie E Greer

EVP, Chief Commercial Officer

—

9.5K sh

Own +6%
Other·F
Feb 17, 26

Tammy M Mcconnaughey

EVP, Operations & Credit Risk

$1.3M

17.9K sh · $73.05

Own -13%
Grant·A
Feb 17, 26

Tammy M Mcconnaughey

EVP, Operations & Credit Risk

—

4.0K sh

Own +3%
Grant·A
Feb 17, 26

Tammy M Mcconnaughey

EVP, Operations & Credit Risk

—

11.8K sh

Own +9%
Grant·A
Feb 17, 26

Tammy M Mcconnaughey

EVP, Operations & Credit Risk

—

7.9K sh

Own +7%
Other·F
Feb 17, 26

Joseph L Motes III

EVP, CAO, Gen Counsel & Secy

$1.2M

16.9K sh · $73.05

Own -11%
Grant·A
Feb 17, 26

Joseph L Motes III

EVP, CAO, Gen Counsel & Secy

—

4.3K sh

Own +3%
Grant·A
Feb 17, 26

Joseph L Motes III

EVP, CAO, Gen Counsel & Secy

—

12.0K sh

Own +9%
Grant·A
Feb 17, 26

Joseph L Motes III

EVP, CAO, Gen Counsel & Secy

—

8.0K sh

Own +6%
Other·F
Feb 17, 26

Jonathan Bryan Campbell

SVP, Chief Accounting Officer

$215.6K

3.0K sh · $73.05

Own -7%
Grant·A
Feb 17, 26

Jonathan Bryan Campbell

SVP, Chief Accounting Officer

—

5.2K sh

Own +14%
Other·F
Feb 17, 26

Allegra S Driscoll

EVP, Chief Technology Officer

$203.6K

2.8K sh · $73.05

Own -4%
Grant·A
Feb 17, 26

Allegra S Driscoll

EVP, Chief Technology Officer

—

10.7K sh

Own +20%
Grant·A
Feb 17, 26

Allegra S Driscoll

EVP, Chief Technology Officer

—

7.1K sh

Own +15%
Other·F
Feb 17, 26

Ralph J Andretta KEY

President and CEO

$4.2M

56.9K sh · $73.05

Own -9%
Grant·A
Feb 17, 26

Ralph J Andretta KEY

President and CEO

—

19.1K sh

Own +3%
Grant·A
Feb 17, 26

Ralph J Andretta KEY

President and CEO

—

63.2K sh

Own +11%
Grant·A
Feb 17, 26

Ralph J Andretta KEY

President and CEO

—

42.1K sh

Own +8%
Grant·A
Feb 17, 26

Jonathan Bryan Campbell

SVP, Chief Accounting Officer

—

1.7K sh

Own +5%
Grant·A
Jan 15, 26

John C Gerspach

Director

—

499 sh

Own +1%

Date▾	Insider	Role	Type	Shares	Own Δ	Price	Value
Jun 15, 2026	Praniti Lakhwara	Director	Grant A	1.6K	+29%	—	—
Jun 15, 2026	Rajesh Natarajan	Director	Grant A	1.6K	+8%	—	—
Jun 15, 2026	John J. Fawcett	Director	Grant A	1.6K	+15%	—	—
Jun 15, 2026	Joyce St Clair	Director	Grant A	1.6K	+17%	—	—
Jun 15, 2026	Laurie Anne Tucker	Director	Grant A	1.6K	+5%	—	—
Jun 15, 2026	Sharen J Turney	Director	Grant A	1.6K	+8%	—	—
Jun 15, 2026	John C Gerspach	Director	Grant A	1.6K	+3%	—	—
Jun 15, 2026	Timothy J Theriault	Director	Grant A	1.6K	+6%	—	—
May 29, 2026	Ralph J Andretta KEY 10b5-1	President and CEO	Sell S	1.0K	-0%	$89.57	$89.6K
May 29, 2026	Ralph J Andretta KEY 10b5-1	President and CEO	Sell S	12.5K	-2%	$89.17	$1.1M
May 29, 2026	Ralph J Andretta KEY 10b5-1	President and CEO	Sell S	1.5K	-0%	$88.23	$132.3K
May 21, 2026	John J. Fawcett	Director	Buy P	698	+7%	$86.43	$60.3K
Apr 24, 2026	Roger H Ballou	Director	Sell S	9.7K	-24%	$90.32	$874.9K
Apr 15, 2026	John C Gerspach	Director	Grant A	483	+1%	—	—
Feb 19, 2026	Roger H Ballou	Director	Other G	1.4K	-3%	—	$0
Feb 18, 2026	Allegra S Driscoll	EVP, Chief Technology Officer	Other F	1.8K	-3%	$73.74	$129.2K
Feb 18, 2026	Perry S Beberman KEY	EVP, Chief Financial Officer	Other F	2.0K	-2%	$73.74	$148.5K
Feb 18, 2026	Valerie E Greer	EVP, Chief Commercial Officer	Other F	2.0K	-1%	$73.74	$147.7K
Feb 18, 2026	Tammy M Mcconnaughey	EVP, Operations & Credit Risk	Other F	1.6K	-1%	$73.74	$118.4K
Feb 18, 2026	Joseph L Motes III	EVP, CAO, Gen Counsel & Secy	Other F	1.5K	-1%	$73.74	$108.4K
Feb 18, 2026	Jonathan Bryan Campbell	SVP, Chief Accounting Officer	Other F	1.3K	-3%	$73.74	$96.6K
Feb 18, 2026	Allegra S Driscoll	EVP, Chief Technology Officer	Other F	2.6K	-4%	$73.74	$189.1K
Feb 18, 2026	Ralph J Andretta KEY	President and CEO	Other F	5.3K	-1%	$73.74	$392.7K
Feb 17, 2026	Perry S Beberman KEY	EVP, Chief Financial Officer	Other F	22.5K	-14%	$73.05	$1.6M
Feb 17, 2026	Perry S Beberman KEY	EVP, Chief Financial Officer	Other F	43.0K	-26%	$73.05	$3.1M
Feb 17, 2026	Perry S Beberman KEY	EVP, Chief Financial Officer	Grant A	5.5K	+3%	—	—
Feb 17, 2026	Perry S Beberman KEY	EVP, Chief Financial Officer	Grant A	15.8K	+11%	—	—
Feb 17, 2026	Perry S Beberman KEY	EVP, Chief Financial Officer	Grant A	10.5K	+8%	—	—
Feb 17, 2026	Valerie E Greer	EVP, Chief Commercial Officer	Other F	23.8K	-13%	$73.05	$1.7M
Feb 17, 2026	Valerie E Greer	EVP, Chief Commercial Officer	Grant A	5.5K	+3%	—	—
Feb 17, 2026	Valerie E Greer	EVP, Chief Commercial Officer	Grant A	14.2K	+9%	—	—
Feb 17, 2026	Valerie E Greer	EVP, Chief Commercial Officer	Grant A	9.5K	+6%	—	—
Feb 17, 2026	Tammy M Mcconnaughey	EVP, Operations & Credit Risk	Other F	17.9K	-13%	$73.05	$1.3M
Feb 17, 2026	Tammy M Mcconnaughey	EVP, Operations & Credit Risk	Grant A	4.0K	+3%	—	—
Feb 17, 2026	Tammy M Mcconnaughey	EVP, Operations & Credit Risk	Grant A	11.8K	+9%	—	—
Feb 17, 2026	Tammy M Mcconnaughey	EVP, Operations & Credit Risk	Grant A	7.9K	+7%	—	—
Feb 17, 2026	Joseph L Motes III	EVP, CAO, Gen Counsel & Secy	Other F	16.9K	-11%	$73.05	$1.2M
Feb 17, 2026	Joseph L Motes III	EVP, CAO, Gen Counsel & Secy	Grant A	4.3K	+3%	—	—
Feb 17, 2026	Joseph L Motes III	EVP, CAO, Gen Counsel & Secy	Grant A	12.0K	+9%	—	—
Feb 17, 2026	Joseph L Motes III	EVP, CAO, Gen Counsel & Secy	Grant A	8.0K	+6%	—	—
Feb 17, 2026	Jonathan Bryan Campbell	SVP, Chief Accounting Officer	Other F	3.0K	-7%	$73.05	$215.6K
Feb 17, 2026	Jonathan Bryan Campbell	SVP, Chief Accounting Officer	Grant A	5.2K	+14%	—	—
Feb 17, 2026	Allegra S Driscoll	EVP, Chief Technology Officer	Other F	2.8K	-4%	$73.05	$203.6K
Feb 17, 2026	Allegra S Driscoll	EVP, Chief Technology Officer	Grant A	10.7K	+20%	—	—
Feb 17, 2026	Allegra S Driscoll	EVP, Chief Technology Officer	Grant A	7.1K	+15%	—	—
Feb 17, 2026	Ralph J Andretta KEY	President and CEO	Other F	56.9K	-9%	$73.05	$4.2M
Feb 17, 2026	Ralph J Andretta KEY	President and CEO	Grant A	19.1K	+3%	—	—
Feb 17, 2026	Ralph J Andretta KEY	President and CEO	Grant A	63.2K	+11%	—	—
Feb 17, 2026	Ralph J Andretta KEY	President and CEO	Grant A	42.1K	+8%	—	—
Feb 17, 2026	Jonathan Bryan Campbell	SVP, Chief Accounting Officer	Grant A	1.7K	+5%	—	—
Jan 15, 2026	John C Gerspach	Director	Grant A	499	+1%	—	—

About BFH insider trading

This page tracks insider transactions for BREAD FINANCIAL HOLDINGS, INC. (BFH) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.