HOG
insider transactionsHARLEY-DAVIDSON, INC. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Cluster buy signal: Multiple insiders at the same company buying around the same time — often a stronger signal than a single buy. 2 different insiders made open-market purchases in the last 365 days, totalling $336.4K.
Net shares · 365d
+2.4K
17.8K buy · 15.4K sell
Net value · 365d
$23.5K
$336.4K in · $312.9K out
Sentiment · 365d
Net buying
52% buying · 48% selling
Open-market trades · 365d
7
17.8K buy · 15.4K sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
-
Sell·S
Jonathan R Root KEY
CFO and CCO · 10b5-1
$37.1K
1.6K sh · $23.87
Own -5%
-
Grant·A
Director
$0
11.2K sh
Own New
-
Grant·A
Director
$0
6.2K sh
Own New
-
Grant·A
Director
$0
6.2K sh
Own New
-
Grant·A
Director
$0
2.5K sh
Own New
-
Grant·A
Director
$0
6.5K sh
Own New
-
Grant·A
Director
$0
4.7K sh
Own +166%
-
Sell·S
Jonathan R Root KEY
CFO and CCO · 10b5-1
$37.6K
1.6K sh · $24.21
Own -5%
-
Exercise·M
Director
$0
6.0K sh
Own New
-
Exercise·M
Director
$0
6.0K sh
Own +80%
-
Exercise·M
Director
$0
6.0K sh
Own New
-
Exercise·M
Director
$0
6.0K sh
Own +27%
-
Exercise·M
Director
$0
6.0K sh
Own New
-
Exercise·M
Director
$0
6.0K sh
Own +37%
-
Sell·S
Chief Legal Officer · 10b5-1
$40.7K
1.6K sh · $26.00
Own -5%
-
Grant·A
Other
$0
7.1K sh
Own New
-
Sell·S
Charles Do KEY
Sr. Vice President, HDFSI
$76.7K
4.2K sh · $18.10
Own -96%
-
Buy·P
Artie Starrs KEY
President & CEO
$286.5K
15.0K sh · $19.10
Own New
-
Grant·A
President and CEO
—
663.2K sh
Own New
-
Exercise·M
President and CEO
—
235.1K sh
Own +97%
-
Exercise·M
President and CEO
—
168.3K sh
Own +3300%
-
Other·F
President and CEO
$1.3M
102.5K sh · $12.70
Own -2%
-
Exercise·M
President and CEO
—
235.1K sh
Own +6%
-
Other·F
President and CEO
$931.7K
73.4K sh · $12.70
Own -2%
-
Exercise·M
President and CEO
—
168.3K sh
Own +4%
-
Exercise·M
President and CEO
—
168.9K sh
Own New
-
Other·F
President and CEO
$985.8K
73.6K sh · $13.39
Own -2%
-
Exercise·M
President and CEO
—
168.9K sh
Own +4%
-
Other·F
President and CEO
$2.7M
204.6K sh · $13.39
Own -5%
-
Exercise·M
President and CEO
—
469.3K sh
Own +13%
-
Buy·P
Director
$50.0K
2.8K sh · $18.00
Own +59%
-
Sell·S
Director
$120.8K
6.5K sh · $18.71
Own -28%
-
Other·F
SVP Motorcycle Development
$15.2K
742 sh · $20.42
Own -5%
-
Grant·A
SVP Motorcycle Development
$0
2.3K sh
Own +19%
-
Other·F
Chief Human Resources Officer
$25.3K
1.2K sh · $20.42
Own -7%
-
Grant·A
Chief Human Resources Officer
$0
2.5K sh
Own +16%
-
Other·F
Jonathan R Root KEY
CFO and CCO
$16.8K
821 sh · $20.42
Own -2%
-
Grant·A
Jonathan R Root KEY
CFO and CCO
$0
2.8K sh
Own +9%
-
Other·F
Chief Legal Officer
$36.1K
1.8K sh · $20.42
Own -5%
-
Grant·A
Chief Legal Officer
$0
3.8K sh
Own +13%
-
Other·F
SVP Motorcycle Development
$15.2K
742 sh · $20.42
Own -5%
-
Grant·A
SVP Motorcycle Development
$0
2.3K sh
Own +19%
-
Other·F
Chief Human Resources Officer
$25.3K
1.2K sh · $20.42
Own -7%
-
Grant·A
Chief Human Resources Officer
$0
2.5K sh
Own +16%
-
Other·F
Jonathan R Root KEY
CFO and CCO
$16.8K
821 sh · $20.42
Own -2%
-
Grant·A
Jonathan R Root KEY
CFO and CCO
$0
2.8K sh
Own +9%
-
Other·F
Chief Legal Officer
$36.1K
1.8K sh · $20.42
Own -5%
-
Grant·A
Chief Legal Officer
$0
3.8K sh
Own +13%
-
Grant·A
Chief Marketing & Tech. Off.
$0
19.6K sh
Own New
-
Grant·A
SVP Motorcycle Development
$0
15.4K sh
Own New
-
Grant·A
Chief Human Resources Officer
$0
12.3K sh
Own New
-
Grant·A
Jonathan R Root KEY
CFO and CCO
$0
49.0K sh
Own New
-
Grant·A
Chief Operations Officer
$0
36.7K sh
Own New
-
Grant·A
Chief Legal Officer
$0
24.5K sh
Own New
-
Grant·A
Artie Starrs KEY
President & CEO
$0
159.2K sh
Own New
-
Grant·A
Charles Do KEY
Sr. Vice President, HDFSI
$0
20.5K sh
Own New
-
Grant·A
Other
$0
9.6K sh
Own New
-
Exercise·M
SVP Motorcycle Development
$0
968 sh
Own New
-
Other·F
SVP Motorcycle Development
$7.4K
362 sh · $20.49
Own -3%
-
Exercise·M
SVP Motorcycle Development
$0
968 sh
Own +8%
-
Exercise·M
Chief Human Resources Officer
$0
1.1K sh
Own New
-
Other·F
Chief Human Resources Officer
$11.5K
562 sh · $20.49
Own -4%
-
Exercise·M
Chief Human Resources Officer
$0
1.1K sh
Own +7%
-
Exercise·M
Jonathan R Root KEY
CFO and CCO
$0
1.2K sh
Own New
-
Other·F
Jonathan R Root KEY
CFO and CCO
$7.1K
348 sh · $20.49
Own -1%
-
Exercise·M
Jonathan R Root KEY
CFO and CCO
$0
1.2K sh
Own +4%
-
Exercise·M
Chief Legal Officer
$0
1.6K sh
Own New
-
Other·F
Chief Legal Officer
$15.3K
748 sh · $20.49
Own -2%
-
Exercise·M
Chief Legal Officer
$0
1.6K sh
Own +6%
-
Exercise·M
Other
$0
398 sh
Own New
-
Other·F
Other
$2.8K
135 sh · $20.49
Own -9%
-
Exercise·M
Other
$0
398 sh
Own +36%
-
Exercise·M
SVP Motorcycle Development
$0
3.9K sh
Own +100%
-
Other·F
SVP Motorcycle Development
$29.3K
1.5K sh · $20.01
Own -11%
-
Exercise·M
SVP Motorcycle Development
$0
3.9K sh
Own +42%
-
Exercise·M
Chief Human Resources Officer
$0
3.1K sh
Own +100%
-
Other·F
Chief Human Resources Officer
$32.9K
1.6K sh · $20.01
Own -10%
-
Exercise·M
Chief Human Resources Officer
$0
3.1K sh
Own +23%
-
Exercise·M
Jonathan R Root KEY
CFO and CCO
$0
10.0K sh
Own +100%
-
Other·F
Jonathan R Root KEY
CFO and CCO
$60.0K
3.0K sh · $20.01
Own -9%
-
Exercise·M
Jonathan R Root KEY
CFO and CCO
$0
10.0K sh
Own +41%
-
Exercise·M
Chief Legal Officer
$0
4.8K sh
Own +100%
-
Other·F
Chief Legal Officer
$48.7K
2.4K sh · $20.01
Own -8%
-
Exercise·M
Chief Legal Officer
$0
4.8K sh
Own +18%
-
Exercise·M
Charles Do KEY
Sr. Vice President, HDFSI
$0
5.2K sh
Own +100%
-
Other·F
Charles Do KEY
Sr. Vice President, HDFSI
$38.8K
1.9K sh · $20.01
Own -30%
-
Exercise·M
Charles Do KEY
Sr. Vice President, HDFSI
$0
5.2K sh
Own +455%
-
Exercise·M
Other
$0
1.1K sh
Own +100%
-
Other·F
Other
$7.4K
372 sh · $20.01
Own -25%
-
Exercise·M
Other
$0
1.1K sh
Own +282%
-
Exercise·M
SVP Motorcycle Development
$0
1.4K sh
Own New
-
Other·F
SVP Motorcycle Development
$10.5K
510 sh · $20.51
Own -5%
-
Exercise·M
SVP Motorcycle Development
$0
1.4K sh
Own +16%
-
Exercise·M
Chief Human Resources Officer
$0
1.5K sh
Own +151500%
-
Other·F
Chief Human Resources Officer
$16.3K
793 sh · $20.51
Own -6%
-
Exercise·M
Chief Human Resources Officer
$0
1.5K sh
Own +12%
-
Exercise·M
Jonathan R Root KEY
CFO and CCO
$0
3.2K sh
Own +316800%
-
Other·F
Jonathan R Root KEY
CFO and CCO
$22.5K
1.1K sh · $20.51
Own -4%
-
Exercise·M
Jonathan R Root KEY
CFO and CCO
$0
3.2K sh
Own +14%
-
Exercise·M
Chief Legal Officer
$0
2.2K sh
Own +224300%
-
Other·F
Chief Legal Officer
$24.1K
1.2K sh · $20.51
Own -4%
-
Exercise·M
Chief Legal Officer
$0
2.2K sh
Own +9%
-
Exercise·M
Charles Do KEY
Sr. Vice President, HDFSI
$0
1.5K sh
Own +153500%
-
Other·F
Charles Do KEY
Sr. Vice President, HDFSI
$11.7K
571 sh · $20.51
Own -33%
-
Exercise·M
Charles Do KEY
Sr. Vice President, HDFSI
$0
1.5K sh
Own +839%
-
Exercise·M
Other
$0
590 sh
Own +59000%
-
Other·F
Other
$4.1K
201 sh · $20.51
Own -34%
-
Exercise·M
Other
$0
590 sh
Own New
-
Grant·A
Chief Marketing & Tech. Off.
$0
62.2K sh
Own New
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jun 1, 2026 | Jonathan R Root KEY 10b5-1 | Sell S | 1.6K | $37.1K |
| May 21, 2026 | Rafeh Masood | Grant A | 11.2K | $0 |
| May 21, 2026 | Maryrose Sylvester | Grant A | 6.2K | $0 |
| May 21, 2026 | Matthew J Reintjes | Grant A | 6.2K | $0 |
| May 21, 2026 | Matthew J Reintjes | Grant A | 2.5K | $0 |
| May 21, 2026 | Daniel J Nova | Grant A | 6.5K | $0 |
| May 21, 2026 | Daniel J Nova | Grant A | 4.7K | $0 |
| May 19, 2026 | Jonathan R Root KEY 10b5-1 | Sell S | 1.6K | $37.6K |
| May 14, 2026 | Rafeh Masood | Exercise M | 6.0K | $0 |
| May 14, 2026 | Rafeh Masood | Exercise M | 6.0K | $0 |
| May 14, 2026 | Maryrose Sylvester | Exercise M | 6.0K | $0 |
| May 14, 2026 | Maryrose Sylvester | Exercise M | 6.0K | $0 |
| May 14, 2026 | James D Farley JR | Exercise M | 6.0K | $0 |
| May 14, 2026 | James D Farley JR | Exercise M | 6.0K | $0 |
| May 11, 2026 | Paul J Krause 10b5-1 | Sell S | 1.6K | $40.7K |
| Apr 6, 2026 | Bryan Andrew Beck | Grant A | 7.1K | $0 |
| Mar 12, 2026 | Charles Do KEY | Sell S | 4.2K | $76.7K |
| Mar 9, 2026 | Artie Starrs KEY | Buy P | 15.0K | $286.5K |
| Mar 4, 2026 | James D Farley JR KEY | Grant A | 663.2K | — |
| Mar 4, 2026 | James D Farley JR KEY | Exercise M | 235.1K | — |
| Mar 4, 2026 | James D Farley JR KEY | Exercise M | 168.3K | — |
| Mar 4, 2026 | James D Farley JR KEY | Other F | 102.5K | $1.3M |
| Mar 4, 2026 | James D Farley JR KEY | Exercise M | 235.1K | — |
| Mar 4, 2026 | James D Farley JR KEY | Other F | 73.4K | $931.7K |
| Mar 4, 2026 | James D Farley JR KEY | Exercise M | 168.3K | — |
| Mar 3, 2026 | James D Farley JR KEY | Exercise M | 168.9K | — |
| Mar 3, 2026 | James D Farley JR KEY | Other F | 73.6K | $985.8K |
| Mar 3, 2026 | James D Farley JR KEY | Exercise M | 168.9K | — |
| Mar 3, 2026 | James D Farley JR KEY | Other F | 204.6K | $2.7M |
| Mar 3, 2026 | James D Farley JR KEY | Exercise M | 469.3K | — |
| Feb 27, 2026 | Rafeh Masood | Buy P | 2.8K | $50.0K |
| Feb 25, 2026 | James D Farley JR | Sell S | 6.5K | $120.8K |
| Feb 17, 2026 | Glen Koval | Other F | 742 | $15.2K |
| Feb 17, 2026 | Glen Koval | Grant A | 2.3K | $0 |
| Feb 17, 2026 | Tori Termaat | Other F | 1.2K | $25.3K |
| Feb 17, 2026 | Tori Termaat | Grant A | 2.5K | $0 |
| Feb 17, 2026 | Jonathan R Root KEY | Other F | 821 | $16.8K |
| Feb 17, 2026 | Jonathan R Root KEY | Grant A | 2.8K | $0 |
| Feb 17, 2026 | Paul J Krause | Other F | 1.8K | $36.1K |
| Feb 17, 2026 | Paul J Krause | Grant A | 3.8K | $0 |
| Feb 13, 2026 | Glen Koval | Other F | 742 | $15.2K |
| Feb 13, 2026 | Glen Koval | Grant A | 2.3K | $0 |
| Feb 13, 2026 | Tori Termaat | Other F | 1.2K | $25.3K |
| Feb 13, 2026 | Tori Termaat | Grant A | 2.5K | $0 |
| Feb 13, 2026 | Jonathan R Root KEY | Other F | 821 | $16.8K |
| Feb 13, 2026 | Jonathan R Root KEY | Grant A | 2.8K | $0 |
| Feb 13, 2026 | Paul J Krause | Other F | 1.8K | $36.1K |
| Feb 13, 2026 | Paul J Krause | Grant A | 3.8K | $0 |
| Feb 13, 2026 | Matthew A Ryan | Grant A | 19.6K | $0 |
| Feb 13, 2026 | Glen Koval | Grant A | 15.4K | $0 |
| Feb 13, 2026 | Tori Termaat | Grant A | 12.3K | $0 |
| Feb 13, 2026 | Jonathan R Root KEY | Grant A | 49.0K | $0 |
| Feb 13, 2026 | Bryan Niketh | Grant A | 36.7K | $0 |
| Feb 13, 2026 | Paul J Krause | Grant A | 24.5K | $0 |
| Feb 13, 2026 | Artie Starrs KEY | Grant A | 159.2K | $0 |
| Feb 13, 2026 | Charles Do KEY | Grant A | 20.5K | $0 |
| Feb 13, 2026 | Bryan Andrew Beck | Grant A | 9.6K | $0 |
| Feb 9, 2026 | Glen Koval | Exercise M | 968 | $0 |
| Feb 9, 2026 | Glen Koval | Other F | 362 | $7.4K |
| Feb 9, 2026 | Glen Koval | Exercise M | 968 | $0 |
| Feb 9, 2026 | Tori Termaat | Exercise M | 1.1K | $0 |
| Feb 9, 2026 | Tori Termaat | Other F | 562 | $11.5K |
| Feb 9, 2026 | Tori Termaat | Exercise M | 1.1K | $0 |
| Feb 9, 2026 | Jonathan R Root KEY | Exercise M | 1.2K | $0 |
| Feb 9, 2026 | Jonathan R Root KEY | Other F | 348 | $7.1K |
| Feb 9, 2026 | Jonathan R Root KEY | Exercise M | 1.2K | $0 |
| Feb 9, 2026 | Paul J Krause | Exercise M | 1.6K | $0 |
| Feb 9, 2026 | Paul J Krause | Other F | 748 | $15.3K |
| Feb 9, 2026 | Paul J Krause | Exercise M | 1.6K | $0 |
| Feb 9, 2026 | Bryan Andrew Beck | Exercise M | 398 | $0 |
| Feb 9, 2026 | Bryan Andrew Beck | Other F | 135 | $2.8K |
| Feb 9, 2026 | Bryan Andrew Beck | Exercise M | 398 | $0 |
| Feb 6, 2026 | Glen Koval | Exercise M | 3.9K | $0 |
| Feb 6, 2026 | Glen Koval | Other F | 1.5K | $29.3K |
| Feb 6, 2026 | Glen Koval | Exercise M | 3.9K | $0 |
| Feb 6, 2026 | Tori Termaat | Exercise M | 3.1K | $0 |
| Feb 6, 2026 | Tori Termaat | Other F | 1.6K | $32.9K |
| Feb 6, 2026 | Tori Termaat | Exercise M | 3.1K | $0 |
| Feb 6, 2026 | Jonathan R Root KEY | Exercise M | 10.0K | $0 |
| Feb 6, 2026 | Jonathan R Root KEY | Other F | 3.0K | $60.0K |
| Feb 6, 2026 | Jonathan R Root KEY | Exercise M | 10.0K | $0 |
| Feb 6, 2026 | Paul J Krause | Exercise M | 4.8K | $0 |
| Feb 6, 2026 | Paul J Krause | Other F | 2.4K | $48.7K |
| Feb 6, 2026 | Paul J Krause | Exercise M | 4.8K | $0 |
| Feb 6, 2026 | Charles Do KEY | Exercise M | 5.2K | $0 |
| Feb 6, 2026 | Charles Do KEY | Other F | 1.9K | $38.8K |
| Feb 6, 2026 | Charles Do KEY | Exercise M | 5.2K | $0 |
| Feb 6, 2026 | Bryan Andrew Beck | Exercise M | 1.1K | $0 |
| Feb 6, 2026 | Bryan Andrew Beck | Other F | 372 | $7.4K |
| Feb 6, 2026 | Bryan Andrew Beck | Exercise M | 1.1K | $0 |
| Feb 5, 2026 | Glen Koval | Exercise M | 1.4K | $0 |
| Feb 5, 2026 | Glen Koval | Other F | 510 | $10.5K |
| Feb 5, 2026 | Glen Koval | Exercise M | 1.4K | $0 |
| Feb 5, 2026 | Tori Termaat | Exercise M | 1.5K | $0 |
| Feb 5, 2026 | Tori Termaat | Other F | 793 | $16.3K |
| Feb 5, 2026 | Tori Termaat | Exercise M | 1.5K | $0 |
| Feb 5, 2026 | Jonathan R Root KEY | Exercise M | 3.2K | $0 |
| Feb 5, 2026 | Jonathan R Root KEY | Other F | 1.1K | $22.5K |
| Feb 5, 2026 | Jonathan R Root KEY | Exercise M | 3.2K | $0 |
| Feb 5, 2026 | Paul J Krause | Exercise M | 2.2K | $0 |
| Feb 5, 2026 | Paul J Krause | Other F | 1.2K | $24.1K |
| Feb 5, 2026 | Paul J Krause | Exercise M | 2.2K | $0 |
| Feb 5, 2026 | Charles Do KEY | Exercise M | 1.5K | $0 |
| Feb 5, 2026 | Charles Do KEY | Other F | 571 | $11.7K |
| Feb 5, 2026 | Charles Do KEY | Exercise M | 1.5K | $0 |
| Feb 5, 2026 | Bryan Andrew Beck | Exercise M | 590 | $0 |
| Feb 5, 2026 | Bryan Andrew Beck | Other F | 201 | $4.1K |
| Feb 5, 2026 | Bryan Andrew Beck | Exercise M | 590 | $0 |
| Dec 8, 2025 | Matthew A Ryan | Grant A | 62.2K | $0 |
About HOG insider trading
This page tracks insider transactions for HARLEY-DAVIDSON, INC. (HOG) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.