HOG
insider transactionsHARLEY-DAVIDSON, INC. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Net shares · 90d
-4.7K
0 buy · 4.7K sell
Net value · 90d
-$115.4K
$0 in · $115.4K out
Sentiment · 90d
Net selling
0% buying · 100% selling
Open-market trades · 90d
3
0 buy · 4.7K sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
-
Sell·S
Jonathan R Root KEY
CFO and CCO · 10b5-1
$37.1K
1.6K sh · $23.87
Own -5%
-
Grant·A
Director
$0
11.2K sh
Own New
-
Grant·A
Director
$0
6.2K sh
Own New
-
Grant·A
Director
$0
6.2K sh
Own New
-
Grant·A
Director
$0
2.5K sh
Own New
-
Grant·A
Director
$0
6.5K sh
Own New
-
Grant·A
Director
$0
4.7K sh
Own +166%
-
Sell·S
Jonathan R Root KEY
CFO and CCO · 10b5-1
$37.6K
1.6K sh · $24.21
Own -5%
-
Exercise·M
Director
$0
6.0K sh
Own New
-
Exercise·M
Director
$0
6.0K sh
Own +80%
-
Exercise·M
Director
$0
6.0K sh
Own New
-
Exercise·M
Director
$0
6.0K sh
Own +27%
-
Exercise·M
Director
$0
6.0K sh
Own New
-
Exercise·M
Director
$0
6.0K sh
Own +37%
-
Sell·S
Chief Legal Officer · 10b5-1
$40.7K
1.6K sh · $26.00
Own -5%
-
Grant·A
Other
$0
7.1K sh
Own New
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jun 1, 2026 | Jonathan R Root KEY 10b5-1 | Sell S | 1.6K | $37.1K |
| May 21, 2026 | Rafeh Masood | Grant A | 11.2K | $0 |
| May 21, 2026 | Maryrose Sylvester | Grant A | 6.2K | $0 |
| May 21, 2026 | Matthew J Reintjes | Grant A | 6.2K | $0 |
| May 21, 2026 | Matthew J Reintjes | Grant A | 2.5K | $0 |
| May 21, 2026 | Daniel J Nova | Grant A | 6.5K | $0 |
| May 21, 2026 | Daniel J Nova | Grant A | 4.7K | $0 |
| May 19, 2026 | Jonathan R Root KEY 10b5-1 | Sell S | 1.6K | $37.6K |
| May 14, 2026 | Rafeh Masood | Exercise M | 6.0K | $0 |
| May 14, 2026 | Rafeh Masood | Exercise M | 6.0K | $0 |
| May 14, 2026 | Maryrose Sylvester | Exercise M | 6.0K | $0 |
| May 14, 2026 | Maryrose Sylvester | Exercise M | 6.0K | $0 |
| May 14, 2026 | James D Farley JR | Exercise M | 6.0K | $0 |
| May 14, 2026 | James D Farley JR | Exercise M | 6.0K | $0 |
| May 11, 2026 | Paul J Krause 10b5-1 | Sell S | 1.6K | $40.7K |
| Apr 6, 2026 | Bryan Andrew Beck | Grant A | 7.1K | $0 |
About HOG insider trading
This page tracks insider transactions for HARLEY-DAVIDSON, INC. (HOG) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.