PRPL

insider transactions

Purple Innovation, Inc. — buys & sells by directors, officers and 10% owners (SEC Form 4).

30D 90D 1Y

Net shares · 365d

+60.0K

60.0K buy · 0 sell

Net value · 365d

$29.4K

$29.4K in · $0 out

Sentiment · 365d

Net buying

100% buying · 0% selling

Open-market trades · 365d

60.0K buy · 0 sell

Net buy / sell volume

Tap or hover the chart for daily net volume. Green = net buying, red = net selling.

All transactions

Buy·P
May 4, 26

Lucian Robert Gerard KEY

Chief Financial Officer

$29.4K

60.0K sh · $0.49

Own New
Exercise·M
Mar 31, 26

Ulrich George Turner

Principal Accounting Officer

$0

6.6K sh

Own New
Exercise·M
Mar 31, 26

Ulrich George Turner

Principal Accounting Officer

—

6.6K sh

Own +19%
Exercise·M
Mar 31, 26

Vogensen Todd E. KEY

Chief Financial Officer

$0

24.1K sh

Own New
Other·F
Mar 31, 26

Vogensen Todd E. KEY

Chief Financial Officer

$4.7K

7.1K sh · $0.66

Own -7%
Exercise·M
Mar 31, 26

Vogensen Todd E. KEY

Chief Financial Officer

—

24.1K sh

Own +31%
Exercise·M
Mar 31, 26

KERBY JEFFERY SCOTT

Chief of Owned Retail

$0

13.6K sh

Own New
Other·F
Mar 31, 26

KERBY JEFFERY SCOTT

Chief of Owned Retail

$2.6K

3.9K sh · $0.66

Own -5%
Exercise·M
Mar 31, 26

KERBY JEFFERY SCOTT

Chief of Owned Retail

—

13.6K sh

Own +20%
Exercise·M
Mar 31, 26

HUTCHINGS JEFFREY LAYNE

Chief Innovation Officer

$0

16.9K sh

Own New
Exercise·M
Mar 31, 26

HUTCHINGS JEFFREY LAYNE

Chief Innovation Officer

—

16.9K sh

Own +21%
Exercise·M
Mar 31, 26

HAYNOR ERIC SCOTT

Chief Operating Officer

$0

21.1K sh

Own New
Exercise·M
Mar 31, 26

HAYNOR ERIC SCOTT

Chief Operating Officer

—

21.1K sh

Own +9%
Exercise·M
Mar 31, 26

DeMartini Robert KEY

Chief Executive Officer

$0

80.4K sh

Own New
Other·F
Mar 31, 26

DeMartini Robert KEY

Chief Executive Officer

$15.3K

23.2K sh · $0.66

Own -2%
Exercise·M
Mar 31, 26

DeMartini Robert KEY

Chief Executive Officer

—

80.4K sh

Own +9%
Other·D
Mar 15, 26

Ulrich George Turner

Principal Accounting Officer

$0

18.9K sh

Own -100%
Exercise·M
Mar 15, 26

Ulrich George Turner

Principal Accounting Officer

$0

6.3K sh

Own New
Exercise·M
Mar 15, 26

Ulrich George Turner

Principal Accounting Officer

—

6.3K sh

Own +22%
Exercise·M
Mar 15, 26

DeMartini Robert KEY

Chief Executive Officer

$0

56.5K sh

Own New
Exercise·M
Mar 15, 26

DeMartini Robert KEY

Chief Executive Officer

$0

314.9K sh

Own New
Other·F
Mar 15, 26

DeMartini Robert KEY

Chief Executive Officer

$11.6K

16.3K sh · $0.71

Own -2%
Exercise·M
Mar 15, 26

DeMartini Robert KEY

Chief Executive Officer

—

56.5K sh

Own +6%
Exercise·M
Mar 15, 26

HUTCHINGS JEFFREY LAYNE

Chief Innovation Officer

$0

62.6K sh

Own New
Exercise·M
Mar 15, 26

HUTCHINGS JEFFREY LAYNE

Chief Innovation Officer

$0

11.2K sh

Own New
Exercise·M
Mar 15, 26

HUTCHINGS JEFFREY LAYNE

Chief Innovation Officer

—

11.2K sh

Own +16%
Other·D
Mar 15, 26

KERBY JEFFERY SCOTT

Chief of Owned Retail

$0

51.2K sh

Own -100%
Exercise·M
Mar 15, 26

KERBY JEFFERY SCOTT

Chief of Owned Retail

$0

9.2K sh

Own New
Exercise·M
Mar 15, 26

KERBY JEFFERY SCOTT

Chief of Owned Retail

—

9.2K sh

Own +15%
Other·F
Mar 15, 26

KERBY JEFFERY SCOTT

Chief of Owned Retail

$1.9K

2.7K sh · $0.71

Own -4%
Other·D
Mar 15, 26

HAYNOR ERIC SCOTT

Chief Operating Officer

$0

78.5K sh

Own -100%
Exercise·M
Mar 15, 26

HAYNOR ERIC SCOTT

Chief Operating Officer

$0

14.1K sh

Own New
Exercise·M
Mar 15, 26

HAYNOR ERIC SCOTT

Chief Operating Officer

—

14.1K sh

Own +6%
Exercise·M
Mar 14, 26

Vogensen Todd E. KEY

Chief Financial Officer

$0

43.2K sh

Own New
Other·F
Mar 14, 26

Vogensen Todd E. KEY

Chief Financial Officer

$9.0K

12.7K sh · $0.71

Own -14%
Exercise·M
Mar 14, 26

Vogensen Todd E. KEY

Chief Financial Officer

—

43.2K sh

Own +90%

Date▾	Insider	Role	Type	Shares	Own Δ	Price	Value
May 4, 2026	Lucian Robert Gerard KEY	Chief Financial Officer	Buy P	60.0K	New	$0.49	$29.4K
Mar 31, 2026	Ulrich George Turner	Principal Accounting Officer	Exercise M	6.6K	New	—	$0
Mar 31, 2026	Ulrich George Turner	Principal Accounting Officer	Exercise M	6.6K	+19%	—	—
Mar 31, 2026	Vogensen Todd E. KEY	Chief Financial Officer	Exercise M	24.1K	New	—	$0
Mar 31, 2026	Vogensen Todd E. KEY	Chief Financial Officer	Other F	7.1K	-7%	$0.66	$4.7K
Mar 31, 2026	Vogensen Todd E. KEY	Chief Financial Officer	Exercise M	24.1K	+31%	—	—
Mar 31, 2026	KERBY JEFFERY SCOTT	Chief of Owned Retail	Exercise M	13.6K	New	—	$0
Mar 31, 2026	KERBY JEFFERY SCOTT	Chief of Owned Retail	Other F	3.9K	-5%	$0.66	$2.6K
Mar 31, 2026	KERBY JEFFERY SCOTT	Chief of Owned Retail	Exercise M	13.6K	+20%	—	—
Mar 31, 2026	HUTCHINGS JEFFREY LAYNE	Chief Innovation Officer	Exercise M	16.9K	New	—	$0
Mar 31, 2026	HUTCHINGS JEFFREY LAYNE	Chief Innovation Officer	Exercise M	16.9K	+21%	—	—
Mar 31, 2026	HAYNOR ERIC SCOTT	Chief Operating Officer	Exercise M	21.1K	New	—	$0
Mar 31, 2026	HAYNOR ERIC SCOTT	Chief Operating Officer	Exercise M	21.1K	+9%	—	—
Mar 31, 2026	DeMartini Robert KEY	Chief Executive Officer	Exercise M	80.4K	New	—	$0
Mar 31, 2026	DeMartini Robert KEY	Chief Executive Officer	Other F	23.2K	-2%	$0.66	$15.3K
Mar 31, 2026	DeMartini Robert KEY	Chief Executive Officer	Exercise M	80.4K	+9%	—	—
Mar 15, 2026	Ulrich George Turner	Principal Accounting Officer	Other D	18.9K	-100%	—	$0
Mar 15, 2026	Ulrich George Turner	Principal Accounting Officer	Exercise M	6.3K	New	—	$0
Mar 15, 2026	Ulrich George Turner	Principal Accounting Officer	Exercise M	6.3K	+22%	—	—
Mar 15, 2026	DeMartini Robert KEY	Chief Executive Officer	Exercise M	56.5K	New	—	$0
Mar 15, 2026	DeMartini Robert KEY	Chief Executive Officer	Exercise M	314.9K	New	—	$0
Mar 15, 2026	DeMartini Robert KEY	Chief Executive Officer	Other F	16.3K	-2%	$0.71	$11.6K
Mar 15, 2026	DeMartini Robert KEY	Chief Executive Officer	Exercise M	56.5K	+6%	—	—
Mar 15, 2026	HUTCHINGS JEFFREY LAYNE	Chief Innovation Officer	Exercise M	62.6K	New	—	$0
Mar 15, 2026	HUTCHINGS JEFFREY LAYNE	Chief Innovation Officer	Exercise M	11.2K	New	—	$0
Mar 15, 2026	HUTCHINGS JEFFREY LAYNE	Chief Innovation Officer	Exercise M	11.2K	+16%	—	—
Mar 15, 2026	KERBY JEFFERY SCOTT	Chief of Owned Retail	Other D	51.2K	-100%	—	$0
Mar 15, 2026	KERBY JEFFERY SCOTT	Chief of Owned Retail	Exercise M	9.2K	New	—	$0
Mar 15, 2026	KERBY JEFFERY SCOTT	Chief of Owned Retail	Exercise M	9.2K	+15%	—	—
Mar 15, 2026	KERBY JEFFERY SCOTT	Chief of Owned Retail	Other F	2.7K	-4%	$0.71	$1.9K
Mar 15, 2026	HAYNOR ERIC SCOTT	Chief Operating Officer	Other D	78.5K	-100%	—	$0
Mar 15, 2026	HAYNOR ERIC SCOTT	Chief Operating Officer	Exercise M	14.1K	New	—	$0
Mar 15, 2026	HAYNOR ERIC SCOTT	Chief Operating Officer	Exercise M	14.1K	+6%	—	—
Mar 14, 2026	Vogensen Todd E. KEY	Chief Financial Officer	Exercise M	43.2K	New	—	$0
Mar 14, 2026	Vogensen Todd E. KEY	Chief Financial Officer	Other F	12.7K	-14%	$0.71	$9.0K
Mar 14, 2026	Vogensen Todd E. KEY	Chief Financial Officer	Exercise M	43.2K	+90%	—	—

About PRPL insider trading

This page tracks insider transactions for Purple Innovation, Inc. (PRPL) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.