PRPL
insider transactionsPurple Innovation, Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Net shares · 90d
+60.0K
60.0K buy · 0 sell
Net value · 90d
$29.4K
$29.4K in · $0 out
Sentiment · 90d
Net buying
100% buying · 0% selling
Open-market trades · 90d
1
60.0K buy · 0 sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
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Buy·P
Chief Financial Officer
$29.4K
60.0K sh · $0.49
Own New
-
Exercise·M
Principal Accounting Officer
$0
6.6K sh
Own New
-
Exercise·M
Principal Accounting Officer
—
6.6K sh
Own +19%
-
Exercise·M
Todd E. Vogensen KEY
Chief Financial Officer
$0
24.1K sh
Own New
-
Other·F
Todd E. Vogensen KEY
Chief Financial Officer
$4.7K
7.1K sh · $0.66
Own -7%
-
Exercise·M
Todd E. Vogensen KEY
Chief Financial Officer
—
24.1K sh
Own +31%
-
Exercise·M
Chief of Owned Retail
$0
13.6K sh
Own New
-
Other·F
Chief of Owned Retail
$2.6K
3.9K sh · $0.66
Own -5%
-
Exercise·M
Chief of Owned Retail
—
13.6K sh
Own +20%
-
Exercise·M
Chief Innovation Officer
$0
16.9K sh
Own New
-
Exercise·M
Chief Innovation Officer
—
16.9K sh
Own +21%
-
Exercise·M
Chief Operating Officer
$0
21.1K sh
Own New
-
Exercise·M
Chief Operating Officer
—
21.1K sh
Own +9%
-
Exercise·M
Robert Demartini KEY
Chief Executive Officer
$0
80.4K sh
Own New
-
Other·F
Robert Demartini KEY
Chief Executive Officer
$15.3K
23.2K sh · $0.66
Own -2%
-
Exercise·M
Robert Demartini KEY
Chief Executive Officer
—
80.4K sh
Own +9%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| May 4, 2026 | Robert Gerard Lucian KEY | Buy P | 60.0K | $29.4K |
| Mar 31, 2026 | George Turner Ulrich | Exercise M | 6.6K | $0 |
| Mar 31, 2026 | George Turner Ulrich | Exercise M | 6.6K | — |
| Mar 31, 2026 | Todd E. Vogensen KEY | Exercise M | 24.1K | $0 |
| Mar 31, 2026 | Todd E. Vogensen KEY | Other F | 7.1K | $4.7K |
| Mar 31, 2026 | Todd E. Vogensen KEY | Exercise M | 24.1K | — |
| Mar 31, 2026 | Jeffery Scott Kerby | Exercise M | 13.6K | $0 |
| Mar 31, 2026 | Jeffery Scott Kerby | Other F | 3.9K | $2.6K |
| Mar 31, 2026 | Jeffery Scott Kerby | Exercise M | 13.6K | — |
| Mar 31, 2026 | Jeffrey Layne Hutchings | Exercise M | 16.9K | $0 |
| Mar 31, 2026 | Jeffrey Layne Hutchings | Exercise M | 16.9K | — |
| Mar 31, 2026 | Eric Scott Haynor | Exercise M | 21.1K | $0 |
| Mar 31, 2026 | Eric Scott Haynor | Exercise M | 21.1K | — |
| Mar 31, 2026 | Robert Demartini KEY | Exercise M | 80.4K | $0 |
| Mar 31, 2026 | Robert Demartini KEY | Other F | 23.2K | $15.3K |
| Mar 31, 2026 | Robert Demartini KEY | Exercise M | 80.4K | — |
About PRPL insider trading
This page tracks insider transactions for Purple Innovation, Inc. (PRPL) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.