NOW
insider transactionsServiceNow, Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Net shares · 90d
-29.7K
0 buy · 29.7K sell
Net value · 90d
-$2.7M
$0 in · $2.7M out
Sentiment · 90d
Net selling
0% buying · 100% selling
Open-market trades · 90d
6
0 buy · 29.7K sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
Transactions · 90d
-
Grant·A
Director
$0
2.7K sh
Own New
-
Sell·S
Director
$173.4K
1.6K sh · $108.70
Own -13%
-
Grant·A
Director
$0
3.3K sh
Own +11%
-
Grant·A
Director
$0
3.3K sh
Own +40%
-
Grant·A
Director
$0
3.3K sh
Own +204%
-
Grant·A
Director
$0
3.3K sh
Own +202%
-
Grant·A
Director
$0
3.3K sh
Own +7%
-
Grant·A
Director
$0
3.3K sh
Own +35%
-
Grant·A
Director
$0
3.3K sh
Own +18%
-
Sell·S
Fipps Paul KEY
President, Global Customer Ops · 10b5-1
$103.2K
1.0K sh · $98.51
Own -8%
-
Exercise·M
Zavery Amit KEY
President, CPO and COO
$0
10.3K sh · 2 lots
Own +15%
-
Other·F
Zavery Amit KEY
President, CPO and COO
$527.4K
5.5K sh · $95.07 avg · 2 lots
Own -7%
-
Exercise·M
Zavery Amit KEY
President, CPO and COO
$0
10.3K sh · 2 lots
Own +15%
-
Exercise·M
Pres. & Chief Legal Officer
$0
5.1K sh · 2 lots
Own +26%
-
Other·F
Pres. & Chief Legal Officer
$189.7K
2.0K sh · $95.07 avg · 2 lots
Own -28%
-
Exercise·M
Pres. & Chief Legal Officer
$0
5.1K sh · 2 lots
Own +489%
-
Exercise·M
Chairman & CEO
$0
19.3K sh · 3 lots
Own +25%
-
Other·F
Chairman & CEO
$986.6K
10.4K sh · $95.07 avg · 3 lots
Own -6%
-
Exercise·M
Chairman & CEO
$0
19.3K sh · 3 lots
Own +12%
-
Exercise·M
Mastantuono Gina KEY
President and CFO
$0
9.5K sh · 3 lots
Own +18%
-
Other·F
Mastantuono Gina KEY
President and CFO
$488.1K
5.1K sh · $95.07 avg · 3 lots
Own -5%
-
Exercise·M
Mastantuono Gina KEY
President and CFO
$0
9.5K sh · 3 lots
Own +10%
-
Exercise·M
Principal Accounting Officer
$0
1.5K sh · 3 lots
Own +15%
-
Other·F
Principal Accounting Officer
$48.1K
506 sh · $95.07 avg · 3 lots
Own -5%
-
Exercise·M
Principal Accounting Officer
$0
1.5K sh · 3 lots
Own +17%
-
Exercise·M
Fipps Paul KEY
President, Global Customer Ops · 10b5-1
$0
8.3K sh · 5 lots
Own +16%
-
Other·F
Fipps Paul KEY
President, Global Customer Ops · 10b5-1
$314.8K
3.3K sh · $95.07 avg · 5 lots
Own -20%
-
Exercise·M
Fipps Paul KEY
President, Global Customer Ops · 10b5-1
$0
8.3K sh · 5 lots
Own +117%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
6.0K sh · 3 lots
Own +18%
-
Other·F
Chief People & AI Enblmt. Off.
$292.6K
3.1K sh · $95.07 avg · 3 lots
Own -8%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
6.0K sh · 3 lots
Own +20%
-
Sell·S
Director
$1.5M
16.4K sh · $90.14
Own -35%
-
Sell·S
Director · 10b5-1
$130.8K
1.5K sh · $87.23
Own -3%
-
Sell·S
Fipps Paul KEY
President, Global Customer Ops · 10b5-1
$13.7K
151 sh · $90.47
Own -2%
-
Exercise·M
Zavery Amit KEY
President, CPO and COO
$0
10.0K sh
Own +100%
-
Other·F
Zavery Amit KEY
President, CPO and COO
$502.6K
5.4K sh · $93.59
Own -7%
-
Exercise·M
Zavery Amit KEY
President, CPO and COO
$0
10.0K sh
Own +15%
-
Exercise·M
Chairman & CEO
$0
8.8K sh
Own +100%
-
Other·F
Chairman & CEO
$441.0K
4.7K sh · $93.59
Own -3%
-
Exercise·M
Chairman & CEO
$0
8.8K sh
Own +6%
-
Exercise·M
Mastantuono Gina KEY
President and CFO
$0
3.9K sh
Own +100%
-
Other·F
Mastantuono Gina KEY
President and CFO
$198.5K
2.1K sh · $93.59
Own -2%
-
Exercise·M
Mastantuono Gina KEY
President and CFO
$0
3.9K sh
Own +4%
-
Exercise·M
Principal Accounting Officer
$0
305 sh
Own +17%
-
Other·F
Principal Accounting Officer
$9.9K
106 sh · $93.59
Own -1%
-
Exercise·M
Principal Accounting Officer
$0
305 sh
Own +4%
-
Exercise·M
Fipps Paul KEY
President, Global Customer Ops
$0
390 sh · 2 lots
Own +150%
-
Other·F
Fipps Paul KEY
President, Global Customer Ops
$14.6K
156 sh · $93.59 avg · 2 lots
Own -2%
-
Exercise·M
Fipps Paul KEY
President, Global Customer Ops
$0
390 sh · 2 lots
Own +5%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
2.6K sh
Own +100%
-
Other·F
Chief People & AI Enblmt. Off.
$136.2K
1.5K sh · $93.59
Own -5%
-
Exercise·M
Chief People & AI Enblmt. Off.
$0
2.6K sh
Own +9%
-
Grant·A
Chairman & CEO
$242.1M
346.9K sh · $697.76
Own +20%
-
Grant·A
Mastantuono Gina KEY
President and CFO
$25.7M
39.2K sh · $655.94
Own +20%
-
Grant·A
Chief People & AI Enblmt. Off.
$12.8M
19.6K sh · $655.94
Own +20%
-
Sell·S
Chief People & AI Enblmt. Off.
$799.9K
8.9K sh · $89.60
Own -23%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jun 15, 2026 | Yuan Eric S. | Grant A | 2.7K | $0 |
| May 28, 2026 | Briggs Teresa | Sell S | 1.6K | $173.4K |
| May 21, 2026 | Sands Anita M | Grant A | 3.3K | $0 |
| May 21, 2026 | Quinlan Larry | Grant A | 3.3K | $0 |
| May 21, 2026 | LUDDY FREDERIC B | Grant A | 3.3K | $0 |
| May 21, 2026 | Jackson Lawrence | Grant A | 3.3K | $0 |
| May 21, 2026 | Chamberlain Paul Edward | Grant A | 3.3K | $0 |
| May 21, 2026 | Briggs Teresa | Grant A | 3.3K | $0 |
| May 21, 2026 | BOSTROM SUSAN L | Grant A | 3.3K | $0 |
| May 18, 2026 | Fipps Paul KEY 10b5-1 | Sell S | 1.0K | $103.2K |
| May 15, 2026 | Zavery Amit KEY | Exercise M | 10.3K2 lots | $0 |
| May 15, 2026 | Zavery Amit KEY | Other F | 5.5K2 lots | $527.4K |
| May 15, 2026 | Zavery Amit KEY | Exercise M | 10.3K2 lots | $0 |
| May 15, 2026 | Nowbar Hossein | Exercise M | 5.1K2 lots | $0 |
| May 15, 2026 | Nowbar Hossein | Other F | 2.0K2 lots | $189.7K |
| May 15, 2026 | Nowbar Hossein | Exercise M | 5.1K2 lots | $0 |
| May 15, 2026 | McDermott William R KEY | Exercise M | 19.3K3 lots | $0 |
| May 15, 2026 | McDermott William R KEY | Other F | 10.4K3 lots | $986.6K |
| May 15, 2026 | McDermott William R KEY | Exercise M | 19.3K3 lots | $0 |
| May 15, 2026 | Mastantuono Gina KEY | Exercise M | 9.5K3 lots | $0 |
| May 15, 2026 | Mastantuono Gina KEY | Other F | 5.1K3 lots | $488.1K |
| May 15, 2026 | Mastantuono Gina KEY | Exercise M | 9.5K3 lots | $0 |
| May 15, 2026 | Fontaine Danielle | Exercise M | 1.5K3 lots | $0 |
| May 15, 2026 | Fontaine Danielle | Other F | 5063 lots | $48.1K |
| May 15, 2026 | Fontaine Danielle | Exercise M | 1.5K3 lots | $0 |
| May 15, 2026 | Fipps Paul KEY 10b5-1 | Exercise M | 8.3K5 lots | $0 |
| May 15, 2026 | Fipps Paul KEY 10b5-1 | Other F | 3.3K5 lots | $314.8K |
| May 15, 2026 | Fipps Paul KEY 10b5-1 | Exercise M | 8.3K5 lots | $0 |
| May 15, 2026 | Canney Jacqueline P | Exercise M | 6.0K3 lots | $0 |
| May 15, 2026 | Canney Jacqueline P | Other F | 3.1K3 lots | $292.6K |
| May 15, 2026 | Canney Jacqueline P | Exercise M | 6.0K3 lots | $0 |
| May 14, 2026 | Sands Anita M | Sell S | 16.4K | $1.5M |
| May 14, 2026 | Chamberlain Paul Edward 10b5-1 | Sell S | 1.5K | $130.8K |
| May 8, 2026 | Fipps Paul KEY 10b5-1 | Sell S | 151 | $13.7K |
| May 7, 2026 | Zavery Amit KEY | Exercise M | 10.0K | $0 |
| May 7, 2026 | Zavery Amit KEY | Other F | 5.4K | $502.6K |
| May 7, 2026 | Zavery Amit KEY | Exercise M | 10.0K | $0 |
| May 7, 2026 | McDermott William R KEY | Exercise M | 8.8K | $0 |
| May 7, 2026 | McDermott William R KEY | Other F | 4.7K | $441.0K |
| May 7, 2026 | McDermott William R KEY | Exercise M | 8.8K | $0 |
| May 7, 2026 | Mastantuono Gina KEY | Exercise M | 3.9K | $0 |
| May 7, 2026 | Mastantuono Gina KEY | Other F | 2.1K | $198.5K |
| May 7, 2026 | Mastantuono Gina KEY | Exercise M | 3.9K | $0 |
| May 7, 2026 | Fontaine Danielle | Exercise M | 305 | $0 |
| May 7, 2026 | Fontaine Danielle | Other F | 106 | $9.9K |
| May 7, 2026 | Fontaine Danielle | Exercise M | 305 | $0 |
| May 7, 2026 | Fipps Paul KEY | Exercise M | 3902 lots | $0 |
| May 7, 2026 | Fipps Paul KEY | Other F | 1562 lots | $14.6K |
| May 7, 2026 | Fipps Paul KEY | Exercise M | 3902 lots | $0 |
| May 7, 2026 | Canney Jacqueline P | Exercise M | 2.6K | $0 |
| May 7, 2026 | Canney Jacqueline P | Other F | 1.5K | $136.2K |
| May 7, 2026 | Canney Jacqueline P | Exercise M | 2.6K | $0 |
| Apr 29, 2026 | McDermott William R KEY | Grant A | 346.9K | $242.1M |
| Apr 29, 2026 | Mastantuono Gina KEY | Grant A | 39.2K | $25.7M |
| Apr 29, 2026 | Canney Jacqueline P | Grant A | 19.6K | $12.8M |
| Apr 24, 2026 | Canney Jacqueline P | Sell S | 8.9K | $799.9K |
Buy Sell Non-market (grant · exercise · gift)
About NOW insider trading
This page tracks insider transactions for ServiceNow, Inc. (NOW) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.