NOW
insider transactionsServiceNow, Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Net shares · 90d
-29.7K
0 buy · 29.7K sell
Net value · 90d
-$2.7M
$0 in · $2.7M out
Sentiment · 90d
Net selling
0% buying · 100% selling
Open-market trades · 90d
6
0 buy · 29.7K sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
Transactions · 90d
-
Sell·S
Director
$173.4K
1.6K sh · $108.70
Own -13%
-
Sell·S
Fipps Paul KEY
President, Global Customer Ops · 10b5-1
$103.2K
1.0K sh · $98.51
Own -8%
-
Sell·S
Director
$1.5M
16.4K sh · $90.14
Own -35%
-
Sell·S
Director · 10b5-1
$130.8K
1.5K sh · $87.23
Own -3%
-
Sell·S
Fipps Paul KEY
President, Global Customer Ops · 10b5-1
$13.7K
151 sh · $90.47
Own -2%
-
Sell·S
Chief People & AI Enblmt. Off.
$799.9K
8.9K sh · $89.60
Own -23%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| May 28, 2026 | Briggs Teresa | Sell S | 1.6K | $173.4K |
| May 18, 2026 | Fipps Paul KEY 10b5-1 | Sell S | 1.0K | $103.2K |
| May 14, 2026 | Sands Anita M | Sell S | 16.4K | $1.5M |
| May 14, 2026 | Chamberlain Paul Edward 10b5-1 | Sell S | 1.5K | $130.8K |
| May 8, 2026 | Fipps Paul KEY 10b5-1 | Sell S | 151 | $13.7K |
| Apr 24, 2026 | Canney Jacqueline P | Sell S | 8.9K | $799.9K |
Buy Sell Non-market (grant · exercise · gift)
About NOW insider trading
This page tracks insider transactions for ServiceNow, Inc. (NOW) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.